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Digital Ad Campaign Metrics

This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

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Nguyễn Phan Khánh Linh
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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59 views7 pages

Digital Ad Campaign Metrics

This document outlines a digital marketing campaign including paid search, display advertising, and social media placements. It provides details on campaign objectives, creative assets, targeting, key performance indicators, budget, and timeline. The overall goal is to drive awareness, engagement, and conversions across multiple channels from August to September.

Uploaded by

Nguyễn Phan Khánh Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Channel Session/ Placement

Objective

Paid search Session

GDN - Affinity Top website by affinity

GDN - Retargeting Websites where audiences appear

FB: News feed/ Messenger/ Story feeds


Facebook - Engagement
Instagram: News feed/ story

FB: News feed/ Messenger/ Story feeds


Facebook - Conversion
Instagram: News feed/ story

Ad Network Top website

TOTAL

#626469Internal
Objective Creative Assets/ Format Targeting

Exact match
Phrase match
Awareness Ad Text
Broad match modifier
Broad match

IAB Banner:
300x250
Male - Female - 22-45 - HCM
Awareness 300x600
Interest:…
728x90
336x280
IAB Banner:
300x250
Awareness 300x600 Website Visitor
728x90
336x280

Post/ Carousel/ Photo/ Male - Female - 22-45 - HCM


Awareness
Video Interest:…

Male - Female - 22-45 - HCM


Awareness Carousel
Interest:…

IAB Banner:
300x250
Male - Female - 22-45 - HCM
Awareness 300x600
Interest:…
728x90
336x280
TOTAL

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Impression Frequency Reach CTR Click

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Key KPI

VTR View CR Conversion Quantity

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Key KPI

Total Net
Unit Unit Cost Quantity % Disount
Media

Click

Click

Cick

Engagement

Conversion

Impression

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Starting
Total Amount End date August
date

4 11 18

16-Aug 12-Sep 3 7

16-Aug 12-Sep 3 7

16-Aug 19-Sep 3 7

16-Aug 19-Sep 3 7

16-Aug 19-Sep 3 7

16-Aug 19-Sep 3 7

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gust September

25 1 8 15 22

7 7 4

7 7 4

7 7 7 4

7 7 7 4

7 7 7 4

7 7 7 4

#626469Internal

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