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TO OUR
PRESENTETION
FACEBOO
ADVERTISING/BOOSTING
K
GENERATE MORE SALES
SOCIAL MEDIA
SAL
E
FACEBOOK USER STATISTICS
During the survey period, 44 percent of Facebook audiences were female and 56
percent were male.
...
Distribution of Facebook users worldwide as of July 2020, by gender.
56%
MALE
44%
FEMALE
CAMPAIGN OBJECTIVE
BRANDAWERNES
S Affinity
Build Brand
and Improve Reputation
1
REACH
2
The reach objective maximizes the
number of people who see your
1
ads and how often they see them.
CONSIDERATION
ENGAGEMENT VIDEO VIEWS
The engagement objective is designed to The Video Views
get more people to see and engage with objective optimizes to get the
your Facebook post or Page. most plays of your video ad.
2 4
1 3 5
TRAFFIC MESSEAGES LEAD
The traffic objective is The Messages objective drives GENARETION
Lead generation is the process
designed to drive people to conversations to your business. of building interest in a
your website or app. business's products or services.
CONVERSION
CONVERSIONS
Objectives that generate interest in your
product or service..
2
1 3
CONVERSIONS STORE
When you create an ad, you TRAFFIC
The store traffic advertising objective allows
choose an you to create Facebook ad campaigns to
advertising objective. increase foot traffic and boost sales at your
physical stores.
T HAN K S FO R WAT C H I N
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