Checklist:

5 Ways Agencies Can

Leverage Social Listening

to Stay Competitive

Monitoring Made Simple

So you’re an
agency.
Digital agencies today are facing more and more
challenges today, but social listening can help with many
of them including:

Understanding what’s being said about their clients’ brands and

campaigns

Staying on top of client’s different market trends and competitors

Managing and growing multiple clients’ online brand presence

Proving the effectiveness & value of their work

Managing clients’ online reputation & mitigating PR crises

Use this checklist to build out a robust social listening plan.

1.
Conduct a Social Media
Audit
A social listening tool can help you compile a report to
understand what’s being said about your clients’ brands,
products, and campaigns.

Be sure to identify the following key information from online

conversations about your clients’ brands so you can paint the full
picture for them including:

Geographic Social channels

location

mentioned on

General brand
Hashtags
sentiment

Time of day Engagement

Trending topics
2.
Conduct a Competitive
Analysis
A competitive analysis allows you to assess your clients’
competitors brand performance by looking at their online
presence.

Benchmark your clients activities against theirs by

understanding what is working/ not working for them:

Where their web presence is: Reviews of their products or

websites, blogs, forums
Their most active
social media channels
Brand sentiment felt
by their customers
Campaigns they launched:
track branded hashtags
services (Google, Yelp...)
Negative mentions of
them
Events in which they
participate
3.
Create & publish “social
listening-powered content”
Publishing relevant content that resonates with your audience
is the key to growing their brand and communities online.

Use a social listening tool to find out your clients’ content:

That is already being shared/mentioned online

That is being mentioned in media

publications or by influencers

That has high engagement/shares

And content from others in the industry that are

resonating with your audience

Use these types of content as your success formula, and

create more like them!
4.
Use Boolean Alerts to track
brand & campaign impact
Using Boolean queries when conducting social listening
allows for dozens of monitored sources, different languages,
and virtually unlimited keywords - making your results super
precise.

Set up Boolean alerts to track brands,

campaigns, products and other relevant
keywords precisely by filtering out noise

Filter and share the mentions that are

most relevant to your client ie. an article
URL, a campaign hashtag, the name of Apple
their CEO
AND Phone NEAR new

+
Measure the volume of mentions
before, during, and after a campaign to
prove the value of your work
AND
5.
Use social listening to
mitigate a potential/manage
a live crisis
PR crises are inevitable these days, but there’s a lot you can
do with the help of social listening to mitigate and manage
them.

Use a real-time notification feature → detect a crisis

involving your clients’ brand

Use your social listening tool to act fast, pinpoint,

and respond to negative sentiment

Compile analysis reports quickly → share insights,

learnings, and recommendations with your clients
Time to double-check your

checklist performance.

If there’s anything our work with digital agencies has shown

us, it’s that a robust social media listening strategy for any

client requires working on all of the areas we’ve touched on.

Conduct a Social Media Audit

Conduct a Competitive Analysis

Create & publish “social

listening-powered content”

Use Boolean Alerts to track brand

& campaign impact

Use social listening to mitigate a

potential/manage a live crisis

These agencies

trust us.

We have first-hand experience helping agencies get the most out of

their social listening solution. If you'd like to learn more about how

we've helped our agency customers visit their success stories here.

ABOUT MENTION Founded in 2012, Mention’s customer base has exceeded 750,000

users in over 125 countries, with over 4,000 enterprise-level clients.

Learn more at mention.com.

Monitoring Made Simple