Johnson & Johnson

CLEAN and
CLEAR

Presented By: Sanskruti Mahalungkar

PRN: 20210501051 #PimpleHiTohHai

Mentor: Doyel Dutta

About the Company
Brand under Johnson & Johnson (FOUNDER-
TAGLINE
REVLON) “Clean & Clear and Under Control”
Recognized for its commitment to addressing the
skincare needs of teenagers and young adults while TARGET AUDIENCE
fostering a sense of confidence and empowerment
through its products and brand messaging. Teenager and Young females(13-25)

THE GOAL
Boosting awareness and
consideration
Clean & Clear wanted to highlight the
effectiveness of its face wash and better
engage with its target audience of
young girls in India through a youth-
focused campaign.
DIGITAL
MARKETING
KEY COMPONENTS
WHAT IS IT? AND STRATEGIES
Content Marketing
Digital marketing uses the Search Engine
The promotion of brands
internet and electronic Optimization (SEO)
to connect with potential
devices to reach Social Media Marketing
customers using the Email Marketing
consumers in a highly
internet and other forms Pay-Per-Click (PPC)
targeted and measurable
of digital communication. Advertising
way.
Influencer Marketing
Analytics and Data-driven
Strategies
Mobile Marketing
 Digital Marketing Campaigns of
Clean and Clear

#SeeTheRealMe #PimpleHiTohHai
campaign

“Unbottle Apna Swag”

 ANALYSIS OF THE
EXISTING CAMPAIGN

Influencer Engaging Social Educational Content

Collaborations
Clean & Clear frequently
collaborates with
influencers and beauty
content creators. These
influencers, often popular media platforms. Content includes
among the brand's target
demographic, share their
experiences with Clean &
Clear products, showcasing
their effectiveness and
demonstrating their usage
through tutorials, reviews,
and testimonials.
Media Content and Resources
The brand focuses on creating
Clean & Clear emphasizes
visually appealing and engaging
educating its audience about
content across various social
skincare concerns faced by young
individuals, offering advice on
skincare tips, challenges, before-
managing acne, skincare routines,
and-after transformations, and
and the benefits of using their
user-generated content using
products. This content might
Clean & Clear products,
include blog posts, videos, or
encouraging followers to share
interactive quizzes tailored to
their experiences.
address common skin issues.
 ANALYSIS OF THE
EXISTING CAMPAIGN

Product Launch User-Generated Content Mobile

Campaigns (UGC) Campaigns Optimization

The brand leverages digital Encouraging user-generated Recognizing the predominance of

platforms to create excitement
around new product launches.
Teasers, sneak peeks, and
interactive content before the
official launch help generate
anticipation among their audience.
content through branded
hashtags, challenges, or contests is
a strategy Clean & Clear might
employ. This technique involves
users in the marketing process,
enhancing engagement and
building a sense of community
around the brand.
mobile usage among their target
audience, Clean & Clear ensures
their digital campaigns are mobile-
friendly and optimized for various
devices, including responsive
websites and mobile apps.
 Competitive Landscape:
Skincare Market Competition: Clean & Clear competes in the highly competitive
skincare market against brands like Neutrogena, Proactiv, Clearasil, and other
drugstore or specialty skincare brands. These competitors offer a range of
products targeting similar skin concerns among teenagers and young adults.
Diversity in Offerings: The brand's competition might differ in their product
offerings, with some focusing solely on acne treatment while others offer a
broader range of skincare products, including anti-aging or specialized
treatments.
Marketing Strategies: Competitors often employ similar digital marketing tactics,
including influencer collaborations, social media engagement, and educational
content to connect with the target audience.
 Target Audience Behavior
Demographics: Clean & Clear predominantly targets teenagers and young adults
aged 13 to 25. This demographic is highly engaged on social media platforms,
seeking skincare tips, product recommendations, and engaging content related
to beauty and self-care.
Digital Engagement: The target audience is active on platforms like Instagram,
Facebook, Snapchat, and YouTube, where they consume content, interact with
influencers, and seek advice on skincare routines and product reviews.
Preference for Authenticity: Authenticity and relatability are crucial factors for
this audience. They are drawn to genuine brand messaging, user-generated
content, and testimonials that resonate with their own experiences and skin
concerns.
NEW Digital marketing
strategy
SMART goals for clean and clear
GOAL
Increase Instagram engagement by 30%.
Increase website traffic by 40%.
Generate 500 UGC posts across social media platforms.
Achieve a 25% increase in online product sales.
Increase email conversion rate by 20%
Gain 50,000 new followers across social platforms.
 Measurable

Measure likes, comments, and shares on Instagram posts

Monitor website analytics using Google Analytics.
Track the number of user-created posts tagged with brand
hashtags.
Monitor e-commerce sales data and conversion rates.
Monitor email campaign performance and click-through rates.
Track follower count on each platform regularly.
 Achievable

Achieve by implementing interactive content and influencer

collaborations.
Optimize SEO, produce quality content, and run targeted ads.
Encourage UGC through contests and incentives.
Implement targeted PPC campaigns and influencer partnerships.
Optimize email content and segment audience for targeted
campaigns.
Launch engaging campaigns, contests, and collaborations.
 Relevant

Enhances brand visibility and connects with the target audience.

Drives brand awareness and potential leads.
Increases brand engagement and authenticity.
Demonstrates campaign effectiveness and business growth.
Boosts customer engagement and encourages sales.
Expands brand reach and potential customer base.
 TIME BOUND

Achieve all of that within six months to a year

depending on the plan.
THANKYOU