Competitive audit Goal: Compare the Cab booking experience of each competitor's app

Gene

Competitor type Location(s) Product offering Price

(direct or indirect) ($ - $$$$)

Uber Direct Bangalore Car and Auto Booking $$

Ola Direct Bangalore Car and Auto Booking $$$

myAuto Inirect Bangalore Auto Booking $

petitor's app
General information

Website Business size

Target audience
(URL) (small, medium, large)

medium Everyone

www.uber.com

large Everyone

www.ola.com

small Local

www.myauto.com

Unique value proposition
Car or Auto Cab for everyone
Car or Auto Cab for everyone
Auto Cab for local
First impressions
Desktop website experience
Good
+ Simple to navigate
- Minimal features and visuals
Good
+ Visually appealing
+ Makes customers feel welcome
- Navigation is complicated
Okay
+ Simple to navigate
- Minimal features and visuals
First impressions
App or mobile website experience Features
Okay Outstanding
+ Easy to use + Detailed cab tracker with live updates
+ Lots of intuitive features + Cab driver details
- App doesn't offer any audio accessibility + One-click payment
- App is only available in English
Good Outstanding
+ Visually appealing + Detailed cab tracker with live updates
+ Makes customers feel welcome + Cab driver details
+ Accessibility-friendly + Available in five languages
- Payment process is difficult to complete
Good Okay
- Visually appealing + Auto cab tracker
+ Accessibility-friendly + One click payment
+ Payment process is easy + searching for Destination location is easy
- App doesn't offer any audio accessibility
 UX (rated: needs work, okay, good, or outstand
Interaction
Accessibility User flow
Needs work Outstanding
- Searching for Destination location not easy + Straightforward user flow
- No features for audio impairments + Order and payment processes are simple, clear,
and efficient

Needs work Needs work

- Searching for Destination location not easy - Payment process is repetitive and frustrating
- Payment process is long - Difficult to find key info (menu, location, hours)

Needs work Good

- Only available in English + Payment process is easy
- Auto driver details not avilable - Difficult to find auto driver details
eds work, okay, good, or outstanding)
Visual design
Navigation Brand identity
Good Needs work
+ Buttons are clearly marked - App is simple
+ Easy to switch locations - Only uses two colors
- App sections are not defined by color

Okay Outstanding
+ Easy to switch languages + Clear brand identity, including colors, font, style,
- Some elements seem clickable but are not motion, imagery, and photography

Okay Needs work

+ Easy to switch locations - Minimal brand identity
- Some elements seem clickable but are not - colors, font, style, motion, imagery, and
photography
 Content
Tone Descriptiveness
Friendly and informative Outstanding
+ Short and to the point
+ Focused on info relevant to target audience

Unfriendly and informal Needs work

+ Focused on info relevant to target audience
- Wordy
- Unnecessary details

Friendly and formal Okay

+ Short and to the point
+ Focused on info relevant to target audience
- Wordy