7TH HEAVEN BAKERY

THE LARGEST BAKERY CHAIN IN INDIA

DONE BY HEMA REDDY(21BCE8440)
ANMOL KUMAR(21BCE8202)
SAHIL SUMAN(21BCE8897)

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Agenda
history and overview of the company's
mission and vision
About Franchise of the 7th Heaven Bakery
Food Quality & New Product Innovations
Market analysis & Financial Performance
Conclusion

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 Success of 7th Heaven Bakery
From an online cake ordering service run by a father-son trio in 2011, to
India’s largest live kitchen bakery chain in 2022, 7th Heaven’s business
trajectory has been nothing short of exceptional.
Composed of founders Arjun Chugh and Sanjay Chugh, Arjun’s partner
Swati Chugh, and brother Karan Chugh, the core team at 7th Heaven has
successfully used the franchise model.
Within 2-3 years, the company gained a good name, and this led to
the decision of starting their own brand 7th Heaven which
eventually spread out to become a franchise trusted by countless
owners and customers throughout the nation.
The current tally of 7th Heaven’s bakeries stands at more than 200
stores dispersed across 75 cities in 21 Indian states.This dessert
franchise expanded internationally with recent store in dubai and
planning their venture into sevearl other foreign countries.
They gave the phrase fresh out of the oven, a whole new meaning with their
unique concept of Live Kitchens. 7th Heaven bakes the cake and done up in a
total of 7 minutes. FOUNDERS OF 7TH HEAVEN BAKERY 3
 Mission and vision
The company's vision is that to be the number one bakery and desserts
chain in India and to span across different countries in the coming three
years.They wish to become a global brand synonymous with high-
quality cakes and desserts.

And the company's mission is that to provide their customers with

fresh,high-quality baked goods made with finest ingredients.

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 A Franchise of 7th Heaven Bakery.
This is one of the franchise of 7th Heaven Bakery that is located in
Guntur.And the owner of this Franchise is RamaKrishna.
He started this franchise in the year 2018.
He applied for this franchise through online and the total budget
of this Franchise is 30Lakhs.
He owe this franchise because its a very popular bakery among the
country and food businesses are highly profitable.
Best part of this bakery is that they have a Live Kitchen concept
and fresh cakes made in 7min and customizable cakes as this
concept we have never seen before as per he said.

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FOOD QUALITY STANDARDS
The company/franchise believe that quality and taste is extremely
important ,and therefore company use the highest quality raw material.
That eventually builds trust,and leads to a loyal customer support base.
They have high ratings of their products on various online food sites abnd
blogs that are testament of this.
This company only sells the vegetarian food like desserts and fast food .

NEW PRODUCT INNOVATIONS

As this company/franchise have in their menu a huge array of International
desserts that include cupcakes,cakes and pastries,american cheesecakes
and so on and even in fast foods like pizza,burger,pasta,fries and so on .
This company have professional food developers,food designers and 3
masterchefs who constantly work on updating the products and
intotroducing new items.Also they ensure that they change with time and
remain relevant and up to date at all times.
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Market Analysis
7th Heaven has stood the test of time, and not only survived, but thrived in the competitive
F&B industry. Its outlets sell anywhere between 7,000 to 10,000 cakes every day! It is a part
of over 3 million celebrations across India every year.
Right from a professional launch offering free cupcakes/pastry or buy 1 get 1 offier on the
opening day, to regular multiple promotion offer ideas for all important calendar
occasions, advertising campaign ideas, membership schemes, help for online tie-ups as
required, social media etc.

Financial Performance
Sales and profit-Monthly sales-7,50,000/-
Direct expenses-Purchases and Transport-profit margin-55%
Indirect expenses-rent,salaries and electricity,franchise fee....-Net profit margin-7%
Based on this indicative and average numbers, the net profit margin works out to 7% which
implies 7th Heaven Franchise ROI can be recovered by 26-28 months i.e. in an around 2 years.
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Conclusion
7th Heaven franchises grew at a rapid pace as many found themselves without employment and
wished to find alternate sources of stable income. 7th Heaven provides good franchising and
money making opportunities which led to it seeing expansion despite the shortcomings of the
nationwide.

Diving head-first into an industry as ruthlessly competitive as Food & Beverage, calls for heavy
courage, and a lot of investment. In the case of 7th Heaven, the latter was worth crores. Also
crucial was bulletproof patience, as the company waited for longer than what was anticipated, to
reach the break-even point. But all the resilience paid off at last, and how!

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THANKYOU

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VELLORE INSTITUTE OF TECHNOLOGY
(AMARAVATI)

Entrepreneurship REPORT

Prof.Santosh Kumar Sahu

WIN SEM 2022-2023

Done By:
Sahil Suman - 21BCE8897
Anmol Kumar - 21BCE8202
N.Hema reddy - 21BCE8440
Executive Summary
Problem Statement
People who are unfamiliar with the local language may struggle to communicate with moving
companies or understand the terms and conditions of their services. This can lead to confusion,
misunderstandings, and even additional fees or expenses. As a result, many people may feel
frustrated or discouraged when trying to move items in a new area.

Solution: Create a college2go website that offers a reliable and user-friendly platform for
students or anyone else in the community to easily move packages or items from one place to
another.
Explanation: The college2go website would serve as a centralized platform where customers can
input their package details and destination address and then be matched with a reliable and
trustworthy moving company or independent driver. The website would offer clear pricing and
payment options, as well as provide a translation service for customers who are not fluent in the
local language. Additionally, the website could provide information on local transportation
systems or customs, as well as tips for packing or protecting items during transportation. By
providing a comprehensive and accessible service, the college2go website can help alleviate the
challenges faced by people who are unfamiliar with the local language or customs when trying to
move packages or items in a new area.

Competition: There may be existing moving companies or transportation services in the local
area that could be considered competition for the college2go website. These companies may
already have established relationships with customers and may have a higher level of trust or
familiarity. However, the college2go website could differentiate itself by offering a more
user-friendly and accessible platform, as well as a translation service for customers who don't
speak the local language. Additionally, the website could focus specifically on serving college
students or other specific demographics, which could help it stand out in a crowded market.

Market: The market for moving packages or items in a new area could potentially include
college students, tourists, expats, or anyone else who is new to a particular area and needs to
move items from one place to another. The market size would depend on the population and
demographics of the particular area in question.
Financial Highlights by Year

Year 1:

Revenue: The projected revenue for the first year is ₹10,00,000. This revenue is generated from
the fees charged to customers for using the college2go website to facilitate their moving needs.
Expenses: The anticipated expenses for the first year amount to ₹8,00,000. These expenses
include marketing costs to promote the website, technology development and maintenance
expenses, salaries for the management team and staff, office rent, and other operational costs.
Net Income: The net income for the first year is ₹2,00,000, which is calculated by subtracting the
total expenses from the revenue. This represents the profit generated by the business after
deducting all the expenses.
Years 2 to 5:

Revenue: The revenue figures for years 2 to 5 are projected to increase gradually. This can be
attributed to factors such as increased brand recognition, growing customer base, effective
marketing strategies, and expanded services.
Expenses: The expenses for years 2 to 5 are expected to increase as the business expands its
operations. This includes investments in marketing, technology infrastructure, hiring additional
staff, expanding office space, and other operational costs.
Net Income: The net income for years 2 to 5 is calculated by subtracting the total expenses from
the revenue. As the revenue grows and the business scales, the net income is projected to
increase, indicating higher profitability.
Opportunity
Problem and solution
Problem worth solution
The problem with moving packages or items in a new area, particularly for people who don't
speak the local language, is that it can be difficult to communicate with moving companies or
understand the terms and conditions of their services. This can lead to confusion,
misunderstandings, and even additional fees or expenses, causing frustration and
discouragement. As a result, people may be reluctant to move items, limiting their mobility and
flexibility in their new surroundings.
Solution
The solution is to provide a user-friendly and accessible platform that allows customers to move
their items without language barriers easily. This platform can be in the form of a website, such
as college2go, which offers translation services for customers who don't speak the local
language. By creating a platform that is easy to use and accessible to everyone, regardless of
language ability, people can feel confident and secure when moving their items.
This solution not only benefits customers by making the moving process easier, but also provides
a unique business opportunity. The college2go website can differentiate itself from other moving
companies or transportation services in the area by offering a more user-friendly and accessible
platform, as well as targeting specific demographics, such as college students or other people
who are new to the area. By focusing on customer needs and providing a solution to a common
problem, the college2go website can potentially tap into a valuable and untapped market

Targeting market
The target market for the college2go website would be people who are new to the area and need
a reliable and accessible service to move their items without language barriers. This includes
international students, immigrants, or anyone who has recently relocated to a new area and is
unfamiliar with the local language.
Additionally, the service may be particularly attractive to college students who are often in need
of affordable and convenient ways to move their belongings between their homes and their
dormitories or apartments. The website can offer special discounts or packages for students,
further appealing to this target market.
By focusing on the needs of these specific groups, the college2go website can differentiate itself
from traditional moving companies or transportation services and establish a strong customer
base. Additionally, by offering translation services and a user-friendly platform, the website can
appeal to a wider range of customers who may have language barriers. This targeted approach
can help the college2go website stand out in the market and capture a valuable share of the
moving and transportation industry.

Competition
The moving and transportation industry is highly competitive, with many established companies
offering services in various locations. However, the college2go website can differentiate itself
from competitors by offering a more user-friendly and accessible platform, as well as targeting
specific demographics, such as college students or other people who are new to the area.
Some of the main competitors in the industry include established moving companies such as
U-Haul, Penske, and Budget Truck Rental, as well as local moving companies that provide
services in specific areas. These companies have established brand recognition, large marketing
budgets, and established customer bases.

Our Advantage
However, the college2go website can offer several advantages over these competitors. Firstly, the
website can provide a more user-friendly and accessible platform, particularly for customers who
don't speak the local language. By offering translation services and a clear and simple interface,
customers can feel confident and secure when moving their items.
Secondly, the website can target specific demographics, such as college students or international
students, who may have unique needs when it comes to moving their belongings. By offering
special packages or discounts for these groups, the website can appeal to these specific customer
segments and establish a loyal customer base.
Another advantage of the college2go website is that it can operate on a more flexible and
cost-effective model than traditional moving companies. By using a shared economy or
peer-to-peer model, the website can allow customers to connect with local drivers who have
extra space in their vehicles and are willing to transport items for a fee. This model can be more
affordable for customers and more profitable for drivers, as it eliminates the need for a
middleman and reduces operating costs.
Overall, the college2go website can differentiate itself from competitors by offering a more
user-friendly and accessible platform, targeting specific demographics, and operating on a
flexible and cost-effective model. By focusing on customer needs and providing a unique
solution to a common problem, the college2go website can potentially capture a valuable share
of the moving and transportation industry.

Execution
Marketing Plan
The marketing plan for the college2go website will focus on reaching the target market through
various channels, such as social media advertising, search engine optimization, and partnerships
with relevant organizations.
Social media advertising will be an important tool for reaching potential customers. Platforms
such as Facebook and Instagram can be used to create targeted ads based on demographics,
interests, and location. These ads can include promotional offers and a clear call to action to
encourage users to visit the website and make a booking.
Search engine optimization (SEO) will be another important aspect of the marketing plan. By
optimizing the website's content and structure for relevant search terms, the website can appear
higher in search engine results and attract more organic traffic. This can be achieved through
tactics such as keyword research, on-page optimization, and link building.
Partnerships with relevant organizations, such as local colleges or student organizations, can also
be an effective way to reach the target market. These partnerships can involve promotional offers
or discounts for members, as well as co-branded marketing initiatives such as email campaigns
or social media posts.
Overall, the marketing plan for college2go will focus on using a combination of targeted
advertising, SEO, and partnerships to reach the target market and establish a strong presence in
the industry.

Sales Plan
The sales plan for the college2go website will focus on providing exceptional customer service,
building relationships with customers, and offering competitive pricing.
Firstly, the website will prioritize customer service by providing a user-friendly platform and
responsive support team. This can be achieved through features such as live chat, email support,
and clear communication throughout the booking process. By providing a positive and
hassle-free experience, the website can encourage customers to return and refer others.
Secondly, the website will focus on building relationships with customers through personalized
communication and loyalty programs. By sending personalized offers and updates based on
customers' preferences and booking history, the website can foster a sense of loyalty and repeat
business. The website can also offer rewards or discounts for frequent customers or referrals,
further incentivizing repeat business.
Finally, the website will offer competitive pricing by using a cost-effective and flexible business
model, such as a shared economy or peer-to-peer model. By offering affordable pricing without
sacrificing quality or customer service, the website can attract price-conscious customers and
build a strong reputation in the industry.
Basic

Standard

Premium
Operations
Locations & Facilities
When it comes to selecting a location and facilities for the college2go website in India, there are
a few important factors to consider.
Firstly, it is important to select a location that is accessible and convenient for the target market,
which in this case would be college students and young adults. This may mean selecting a
location near popular college campuses or residential areas, with easy access to public
transportation or major roads.
In terms of facilities, the website may require a physical location for storing and organizing
packages and coordinating with moving partners. This location could include warehouse space
for storage, as well as office space for administrative tasks such as customer service and
accounting. The website may also require access to vehicles or transportation infrastructure for
moving packages between locations.
In addition to these basic facilities, the website may also consider offering additional amenities
or services to enhance the customer experience. For example, the website could offer packaging
materials or assistance, secure storage options, or flexible scheduling options for pickup and
delivery.
Ultimately, the selection of location and facilities for the college2go website will depend on
factors such as the target market, available resources, and competitive landscape. By prioritizing
accessibility, convenience, and customer satisfaction, the website can establish a strong presence
in the market and capture a valuable share of the transportation and logistics industry in India.

Company
Overview
Our business will be managed by a team of experienced professionals who will be responsible
for overseeing the day-to-day operations of the company and driving strategic growth initiatives.
John Smith will serve as CEO/Founder, providing overall vision and leadership for the business.
Jane Doe will assume the role of Chief Operating Officer (COO), managing logistics, customer
service, and quality control. Sarah Johnson will manage the marketing team and develop
marketing and branding initiatives as Chief Marketing Officer (CMO). James Brown will be
responsible for financial planning and management as Chief Financial Officer (CFO). Emily
Chen will serve as Chief Technology Officer (CTO), overseeing technology strategy and
development, including website development, software integration, and cybersecurity. Our
business will begin as an LLP held by the five co-founders. The management team will work
closely together to identify opportunities for growth and ensure the success of the company.