Strengths:

Effective Adhesive Solution: Fevikwik is known for its strong and reliable adhesive properties, making
it a popular choice for quick repairs and bonding applications.

Brand Recognition and Trust: Fevikwik has established a strong brand presence in the market, with a
reputation for delivering quality adhesive products. This brand recognition and trust contribute to
customer loyalty.

Easy to Use: Fevikwik's user-friendly design and application process make it convenient for consumers
to handle and apply the adhesive, enhancing the overall customer experience.

Weaknesses:

Limited Application Scope: Fevikwik's adhesive properties may be most suitable for small-scale
repairs and bonding tasks. It may not be as effective for larger or more complex projects, limiting its
potential target audience.

Intense Market Competition: The adhesive market is highly competitive, with numerous brands
offering similar products. Fevikwik faces the challenge of differentiating itself and maintaining market
share.

Opportunities:

Market Expansion: Fevikwik can explore new markets and target industries that require strong
adhesive solutions, such as construction, automotive, and manufacturing. Expanding its customer
base can lead to increased sales and growth opportunities.

Product Innovation: Investing in research and development can enable Fevikwik to enhance its
current product offerings or introduce new variations tailored to specific customer needs. Continuous
innovation can give the brand a competitive advantage.

Threats:

Substitute Products: Fevikwik faces competition from alternative adhesive products, such as tapes,
glue guns, or other adhesive brands. Customers may opt for these substitutes based on factors such
as price or convenience.

Price Sensitivity: Consumers may be price-sensitive when it comes to adhesive products, considering
them as low-value items. Competitors offering lower-priced alternatives or discounts may pose a
threat to Fevikwik's market share.

Negative Consumer Perception: Any incidents or negative feedback related to the performance or
safety of Fevikwik's products can damage the brand's reputation and erode consumer trust.
Maintaining product quality and addressing any concerns promptly is crucial to mitigating this threat