ENGLISH FOR BUSINESS

HUMAN RESOURCES
STRATEGIES & OPERATION
STRATEGIES
MODULE

10
Course: English for Business
Module: Human Resources Strategies & Operation Strategies

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Content

1. Human Resources 3
1.1. Definition 3
1.2. Activities to do to add value to a company 3
2. Human Resource strategy 3
2.1. Definition 3
2.2. Human Resource strategy framework 3
3. Operations Strategy 5
3.1. Definition 5
3.2. Operations Strategy examples 5
4. Conclusions 6
Bibliography 7
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HUMAN RESOURCES STRATEGIES & OPERATION STRATEGIES

1 HUMAN RESOURCES

1.1. DEFINITION
Human Resources (HR) can be defined as a business division that is charged with finding,
recruiting and training job applicants, as well as managing employee-benefit programs. HR
plays an important role in helping companies deal with sudden changes in the business
environment and a greater demand for quality of employees.

1.2. ACTIVITIES TO DO TO ADD VALUE TO A COMPANY

A research conducted by The Conference Board has found six key people-related activities
that Human Resources must do to add value to a company. These include:

01 Managing and
02 Developing competencies
03 Increasing the innovation,
using people that enhance individual creativity and flexibility
effectively. and organizational necessary to enhance
performance. competitiveness.

04 Applying new approaches to work process design,

career development and inter-organizational
mobility.

2 HUMAN RESOURCE STRATEGY

A general division of the principles of marketing can be marketing strategy and marketing mix.
2.1. DEFINITION
A Human Resource strategy is a business’s general plan for managing its human capital to
support its business activities. This type of strategy sets the direction for all the key areas of
Human Resources, including hiring, performance, development and compensation.

2.2. HUMAN RESOURCE STRATEGY FRAMEWORK

The Deloitte HR strategy framework follows a 10-step approach towards defining strategy
and delivering value.

The first phase is about defining human capital value. This happens in two steps:

Module 10: Human Resources Strategies & Operation Strategies p. 3

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Understand the business strategy

It means understanding the market forces and identifying how they impact the 01
Human Resources strategy and its priorities.

Define the Human Resource strategy

It is necessary to support its strategy and help to build a competitive advantage.
02

Second, Human Resource products and services need to be aligned:

Segment Human Resource customers

You must divide your customer in groups (segmentation). Different customer 03
groups require different policies and approaches.

Prioritize Human Resource investments

Prioritize the investments that benefit your key customers.
04

Design Human Resource services

You must go through all areas to analyze and identify all the processes that 05
should be re-engineered.

Third, Human Resource practices need to deliver value:

Ensure the right Human Resource service delivery model

You will evaluate and check if it helps to achieve the organization’s goals. 06

Establish the right Human Resource capabilities.

Identify the current skills and competencias, and the ones required to deliver 07
the Human Resource strategy.

Improve Human Resource operational excellence continuously

It means optimization. By assessing the efficiency of our Human Resources 08
processes, we can continuously improve them.

Build a Human Resource Brand

Obtain information on how Human Resource is and should be performing.
09

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Measure the impact of Human Resource products and services

Now, measure the impact of products and services on the relevant business
outcomes through analytics. It helps to adapt and improve what Human
10
Resources do.

3 OPERATIONS STRATEGY

3.1. DEFINITION
Operations strategy is the collective concrete actions selected or stimulated by the
corporate strategy. The operations strategy joins together the operations decisions and
actions by connecting firm policies, programs, systems and actions into a systematic
response to the competitive priorities selected by the corporate or business strategy.

3.2. OPERATIONS STRATEGY EXAMPLES

It’s possible that several operations strategies may exist within a company simultaneously.

Market Penetration Strategy. Market penetration means capturing a larger piece of the
1 target market. Developing an operation strategy for market penetration has several potential
focus areas. One strategy might employ one or more geographic locations, centered around
a demographic target.

Product Development Strategy. Initially, when a product is offered it is compared to other

2 products on the market. Being the best is a good strategy, but it also means that competitors
will immediately work to exceed your product characteristics.

Improve the Supply Chain. The supply chain refers to the process of creating a product via
3 its delivery. One operation strategy can improve costs in the creation of the product or make
the delivery of goods more efficient.

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4 CONCLUSIONS
Human resources is used to refer to people who work for a company or organization, but
also to the department that is responsible for managing resources related to employees.

Human resources is focused on a number of major areas, which include: recruiting, staffing,
compensation, training, labor and organization development.

Developing effective Human Resource strategies take time and careful planning, so it is
important to align them with necessities; plan, prepare and communicate to stakeholders;
promote collaboration and, this way, you can work as a team, create and evaluate measures
you consider are needed to build a competitive advantage.

Operations strategy is defined as all actions needed to provide a plan in response to

competitive forces, so the company can make good use of its resources through policies.

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BIBLIOGRAPHY

Encyclopedia.com. (2020, December 2). Operations Strategy.

Human Resources Edu. (n.d.). What is Human Resource?

Kenton, W. (2020, July 28). Human Resources (HR). Investopedia.

Leonard, K. (2019, March 6). Operations Strategy Examples. Chron.

O’Reilly. (n.d.). The Role of Operations Strategy.

Talentsoft. (2020, January 4). Developing and implementing a successful HR strategy in 6 steps.

Van Vulpen, E. (n.d.). How to Create a Human Resource Strategy. AIHR Digital.

Module 10: Human Resources Strategies & Operation Strategies p. 7

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