CHAPTER V

Summary, Findings, Conclusion, and Recommendations

This chapter presents the summary, findings, conclusions and recommendations of the study

Summary

This study aims to address issues of digital marketing sustainable tourism there

has never been a more opportune or important moment in which to address issues of

marketing: in municipality of Donsol. The findings of the study were use as bases for

the proposed action plan to evaluate digital marketing in sustainable tourism.

Specially, the study sought to answer the following question: a) What digital

marketing strategies are used to promote sustainable tourism? b) What are the effects

of digital marketing in the promotion of sustainable tourism? and c) What

interventions can be done to improve the digital marketing in the promotion of

sustainable development?

This study determines the role of digital marketing in promoting sustainable

tourism in municipality of Donsol: an analysis. This study focused on the role of

marketing in sustainable tourism to promote products or services through digital

media, perceived by the TOURISM students of Donsol National Comprehensive High

School. It also focused on the strategies that are used to promote and how they attract

a tourist

This study used survey-correlational to collect data from a pre-defined group of

respondents. The main goal of survey-correlational design is to collect information from the

staff or tour operator of resort

Findings

Based on the analysis of data gathered, the findings of the study stated the following;