TRANSFORMING THE TRADITIONAL

RICE INDUSTRY INTO A FOOD-TECH

ECOSYSTEM

Capital@roopmahalrice.com www.roopmahalrice.com 8076494167

OUR VISION
To be Earth’s Most Innovative Rice & Related Categories
Company, Provide the Highest Value and Solve any
problem related to Rice.

OUR MISSION
Solve People's Problem by Providing the Best
Solution
Provide People True & Relevant Information
Focus on Creating the Greatest Value

CORE VALUES
1. Integrity
2. Customer Obsession
3. Ownership
4. Innovation
 About us
Under the flagship brand "Roop Mahal Rice'',
Manan Overseas Pvt. Ltd. is one of the nation's
quality processors and exporters of packaged
rice foods.
The "ROOPMAHAL" brand has also been widely
accepted in domestic and overseas market.
The company was incorporated in 2008, and
the team has vast experience serving customers
through all segments, from HORECA, airports,
government departments, departmental stores,
general and modern trade, export, and e-
commerce.
We have served some clients like Zomato, Azure
group , Devyani group , Nafed , KB , HSM
hospitality airport , TFS airport , Parikarma-
Revolving restaurant, Eros , Radisson Nepal ,
Hyatt Nepal ,BBSM -Nepal Etc.
We are Revolutionising this industry problems
by solving problems that has not been solved
yet.
We are rebranding Roop Mahal rice as Relish Rice
as it is shorter ,alliterative and defines us very
well.
We aim to disrupt this industry by focusing on
customers problem ,providing them the solution
and by building a product-service ecosystem.
Our purpose is to create products and services
that solve peoples' problem instead of selling to
gain profit.
We aim to deliver the greatest value to our
customers at the most affordable prices.
Also we want to change the fact that the
traditional industries can't innovate so we are
constantly focusing on innovation and creating
products that adds value in peoples' lives.
 THE PROBLEM
NO PRODUCT THAT IS SOLVING PEOPLE'S
PROBLEM
(DIABETIC PEOPLE ARE UNABLE TO EAT RICE)
+
NO SERVICES
BAD CUSTOMER EXPERIENCE
NO BRAND RECALL
TRADITIONAL PACKAGING
BORING PRODUCTS
VERY BASIC UTILITY
Are we still living in 1990s?
 THE SOLUTION

OUR 1st PROBLEM SOLVING PRODUCT IS
DIABETIC FRIENDLY RICE

PEOPLE CAN NOW ENJOY RICE WITHOUT THE

FEAR OF DIABETES WHICH WILL BE
AVAILABLE TO THEM AT MOST AFFORDABLE
PRICES

TAM (INDIA)=15000 CRORES
SAM= 10000 CRORES
SOM = 5000 CRORES
 Unique
UniqueSelling Proposition
Selling Proposition

Most
Solving Problem Quality Taste
Affordable

We are Creating a New Category

Building a Product-Service Ecosystem

MEET the TEAM

Mr. Rakesh Garg Dr. Basant Joshi Chef Siresh Saxena Chef Nikhil Rastogi Mr. Ramesh Bagla
[ Founder & CEO ] [ Nutrition Advisor ] [Food Expert] [Food Specialist] [ General Trade Expert ]

CA Sunil Goel Dr. Basant Joshi Mr. Manan Garg Mr. Kashish Agarwal Mr. Jitender Narang
[ Finance Advisor ] [ Management Expert ] [ Innovation Strategist ] [ Origin Expert ] [ HR Expert ]
CREATIVE & LOW COST
MARKETING STRATEGIES

1. PROBLEM SOLVING VALUABLE CONTENT IS BEST FOR

CUSTOMERS , WILL BE DONE BY PROVIDING TRUE AND
RELEVANT INFORMATION.
2. FREEMIUM MARKETING
3. REFER AND EARN ( Within Margin)
4. AFFLIATION
5. CROSS SELLING
6. CONTINUOUS COMMUNICATION THROUGH
STORYTELLING

We will focus on Creating & investing in building the Best

Products so we organically spread through Word-of-Mouth
instead on spending loads on Marketing.
REVENUE MODEL
(BOTH RICE PRODUCTS & DIABETIC FRIENDLY RICE)
1.WEBSITE= DIRECT TO CUSTOMERS

2. B2B= BIRYANI COMPANIES, HORECA, AIRPORTS,

RAILWAYS, HOSPITALS ,CLOUD KITCHENS

3. B2G= GOVERNMENT DEPARTENTS LIKE KENDRIYA

BHANDAR,DEFENCE CANTEENS ,DELHI POLICE

4. GENERAL AND MODERN TRADE= CUSTOMERS

5. EXPORT= NEPAL
 ENTRY BARRIERS
1. Trade Secret
2. Patents and
Licenses 4. Content Base
3. Accreditations & on Social Media
Certificates and Website

1.PROBLEM SOLVING 2. MOST CREATIVE

Our Unique
PRODUCT = DIABETIC ONLINE MARKETING
FRIENDLY RICE STRATEGIES

3. Strong Focus on 4.UNIQUE PROBLEM

Offerings
Customer Data SOLVING SERVICES

5. DEPARTMENT FOR 6. Increase Customer’s

LOYALTY AND Wealth through their
CUSTOMER EXPERIENCE Money Making Model
 Office Rent

FUND UTILISATION Packaging

R&D
2.3
ERP, CRM

3% %
1. STOCK - 4 Cr Advertisement & Marketing
9%
2. TEAM- 1.5 Cr
3. ADVERTISMENT - 60 Lakhs
4. PACKAGING - 20 Lakhs
5. R&D - 15 Lakhs
6. OFFICE RENT - 15 Lakhs
7. TECH TOOLS- CRM, ERP - 5
Lakhs Team
22.5 Stock
TOTAL ASK= 6.65 Crores 60.2
%
%
FOUNDER'S INVESTMENT IN
BUSINESS = 15 CRORES+