Professional Documents
Culture Documents
Business Plan
Business Plan
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Proposed by:
Alburo, Princess Keith
Alferez, Chinah May
Andales, John Mark
Batuigas, Sancai
Sta. Teresa, Shad Louie
Tinaytina, Rachelle Ann
MUNCHKISS
In Partial Fulfillment of
The Requirements for Entrepreneurship
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ACKNOWLEDGEMENT
With gratitude, all praises go to Him, The Creator of All. After all obstacles and hardship that obstruct our
path, finally we reach our goal. With satisfaction, now we are already finished our business plan report.
Hereby, without doubt we would like to say that, during the completion of this course, ample of
knowledge and experiences have been obtained. Though, undeniably, it is quite difficult for us to
complete the task, it is worthy, and we learn much.
We would like to thank our entrepreneurship walkabout, Mrs. Rona Egonia for her guidance, support, and
advice. She also shares her knowledge and experience to ensure us finish this business plan in accordance
with the requirements for the completion of Entrepreneurship subject.
We would also like to thank to our family, especially our parents, for being so patient and encouraging,
and for praying to us through thick and thin.
We dedicate this work to everyone, who is always eager to get knowledge and have courage to continue
studying and to always have faith in Almighty God.
DEDICATION
We would like to dedicate the success of this paperwork to our family, friends, and teachers and to those
people who believed in our capability to finish this work successfully. You have been an inspiration to us
giving us the determination to finish this business plan. Thank you for your support, and encouragement.
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TABLE OF CONTENTS
4.0 THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE
CUSTOMER ……………………………………………………… 10
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The proposed name of the business is MUNCHKISS. The name was made from the people
involved in the business and decided to have the said name. We intend to sell products that are mostly
from our elementary days and that is trendy up to this present.
The business will be established in City of Bogo Senior High School located at Cogon, Bogo
City, Cebu. The school best suit for the business because the target customers are mostly students. The
place is an easy access for them.
The business is a corporation, partnered by the students under the group, namely: Chinah May
Alferez, Princess Kieth Alburo, Sancai Batuigas, Rachelle Ann Tinaytina, Shad Louie Sta. Teresa, Rich
Jay Oliamot, and John Mark Andales. The mentioned people are Senior High School Students taking up
Humanities and Social Sciences (HUMSS) strand. The group decided to put up a small food business to
partially fulfill the requirement in the Entrepreneurship subject. We also aim to be the number one seller
of food-snack products inside the school.
MUNCHKISS business intends to venture all over City of Bogo Senior High School. This
business is named MUNCHKISS and will be located at the aforementioned school. It is wholly owned and
operated by seven (7) business partners which also aim to sell high quality products.
MUNCHKISS will specialize in three (3) different types of sweet snack: 1) Munchkins 2) Sweet
Corn and 3) Fruit Mix.
The service that they will be providing depends on the customers. They will produce products that can
supply the demand within the school.
Our Mission is to serve the most authentic and awesome sweet treats that will tickle your sweet
tooth every single day. To offer costumers high quality service and serve fresh mix of your favorite
sweets, in which they will be wanting for more in every bite.
Our Vision is to produce and sell locally sources sweet snacks that are so delicious and satisfying,
that every customer who purchase our products with a sweet smile.
The business will be open during weekdays from Monday to Friday. Changes in schedule may
occur due to holidays.
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We believe that the place is an ideal place for this business due to its location being inside the
campus which is accessible and less hassle for students to purchase. All products will be distributed and
sold from this location, so as the services to be performed.
Sources of Funds
After gaining the said funds, the business will start slowly to know whether it has a great chance
of being successful. The inventory will be known after further discussion by the owners. The
cost to open the restaurant is Php 15, 000.00. The majority cost that made up the star-up assets is
the property & equipment costing up to Php 50, 000.00 while for the start-up cost of purchases of
raw materials is Php 80,000.00, the majority cost that made it up is the annual estimated Payroll
cost is Php 115, 000.00 and the place will be rented and after discussion from the owners place a
MUNCHKISS produces a product that builds everyone’s senses. The products’ affordability
has a significant impact on user satisfaction. When someone tastes this kind of goods at the lowest price
possible, it offers long-lasting enjoyment, constant happiness, and an unforgettable moment. The product
continues to keep a fantastic aesthetic that draws customers in from all sides.
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Our target customers are students, teachers and staff who love food, especially sweet foods.
We intend to further divide our target audience into two more manageable subgroups and employ a
targeted marketing strategy to appeal to each of them. The first groups are those people with a low money
budget of 10.00 - 20.00 pesos. The second group are those with an average income of 30.00 - 40.00 pesos.
Our marketing plan demonstrates how we will reach these segments.
- Increase brand awareness to attract more customers and establish a place in the market.
Our Mission is to serve the most authentic and awesome sweet treats that will tickle your sweet
tooth every single day.
Our Vision is to create or produce and sell local sweets that are so delicious and satisfying that
any customer will buy them again and again.
To show the right values and principles the MUNCHKISS staff or students will try our best to
assist every customer in a pleasant way and ethical approach and try to exceed their expectations.
2.3.2 Gratitude
“The service of gratitude” will be shown to our customers. A service that expresses our
appreciation to the customers for using or purchasing our products. Their opinions and feedback have an
impact on the business’s fundamental reputation.
We specialize in creating delicious treats that won’t cost you a lot of money. Our sweets are made
with high-quality ingredients and are perfect for anyone who wants to indulge in something sweet without
spending a lot of money. It’s not just our sweets that make us stand out; we also pride ourselves on
providing exceptional customer service. Our group is always happy to answer any questions you may
have, and help you choose the perfect treat. Whether you’re looking to satisfy your sweet tooth on a
budget or need a unique gift for someone special, our sweets are sure to hit the spot. So, buy it now, and
treat yourself to something delicious today.
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Loyalty. As for the tasty and budget- friendly sweets we sell, our customers are drawn to come back, and
suggest our products to others.
Excellence. Our business will choose only the most skilled team members to handle the ingredients and
products to ensure the quality of the goods, services, and supplies that the supplier provides. This will
help us attain excellence.
Location. The business will be in our classroom in City of Bogo Senior High School, where students,
teachers, and staff will have easy access to buy our products.
Price. The products and services to be offered will be decided based on the expense and agreed to be
reasonable.
CONTRIBUTION
The seven group members who qualify as student entrepreneurs are the business's proponents.
They will be split according to their strengths and skills because everyone has something to offer. The
proponents contend that by separating people into smaller groups and assigning each group its own tasks,
each member is free to pursue their interests without feeling compelled to do so Investors who are willing
to invest in the firm would be the resource mobilizers and financial backers. The seven business
supporters can act as resource mobilizers and financial boosters because it will be the students who
contribute to the capital for the enterprise. The group members will be divided, and some will determine
whether the budget is adequate for equipment and maintenance, and whether there is a sufficient fund that
they can use to pay for top management and governance. Since it's all about management, the group's
leader and assistant leader can handle it. They will be the ones in charge. The organization will need to
structure its business such that each member can follow.
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owner they will be assigned to a specific position
where:
4.0 THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE
CUSTOMER
The first launch or operation of the product will be held in the school campus and the main target
of customers are the students, teachers, and staff.
Students. In selling our product at school, the first target is the students who have a big
population in school campus. Prices of the product can be a problem to them, but our products
will be surely affordable to buy.
Teachers. The second target of our products are the teachers in school where we are selling our
Munchkiss. Teachers often but foods to eat either because of stress or they are just hungry, and we
want to sell them our very own product to satisfy their cravings.
Staffs. They are the people who works in schools and having a hard day working throughout the
day. They want to be refreshed sometimes and surely our products will be right for them. The
desired customer is those who would benefits your products and the people in the place where
you sell your products. They will be able to state their appetites for things in this way. Our
marketing is significantly impacted by providing our consumers with first-rate services and
products. The products will undoubtedly be affordable for employees, teachers, and students to
purchase. The Munchkiss will perform a SWOT analysis as part of marketing to determine its
strengths, weaknesses, opportunities, and threats.
The purpose of this business is to satisfy our customers with our food and the uniqueness of our business
and to delight customers by providing good food and beverage quality products with affordable prices and
establish a strong market presence that will put a smile on the faces of the customers. We are going to sell
products that will make the customers remember their most treasured days which are not available in our
target market nowadays. If this will be successful, we will plan to expand it and suggest our products in
the future.
The City of Bogo Senior High School is need of affordable and high-quality products that could
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5.2 Market Needs
MUNCHKISS business will appeal to the target market which is inside the campus only. The business will
Currently, MUNCHKISS is the only business who offers unique snacks and beverage product aside from
the other business competitors who also offers snacks. Ice Kantdy, Tasty Bites, Dun’kin, Yummylicious
and Piece business targets the same clients which is the students of CBSHS as MUNCHKISS has a
possibility of having a fine reputation for customer satisfaction. Our primary ways to compete are through
This section includes the cultural environment. A cultural environment is a set of beliefs,
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5.4.2. Ecological Environment
The natural environment encompasses all living things and non-living things occurring naturally on Earth.
Changes:
Effect:
The economic environment consists of external factors in a business market and the broader economy that
Investments increased
This refers to actions taken by the government, which potentially affect the daily business activities of
Changes:
Government Implement New Plans and policies and new people working in the government.
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Effect:
The Munchkiss offers a snack menu that would fit the students’ taste buds such as Munchkiss,
Sweet Corn and Fruit Mix. Munchkiss will provide a high-class delivery service of quality and affordable
products. Our services will include invaluable trade resources, effective promotional programs, custom-
designed marketing material, training, and product demonstrations, as well as information on the latest
Munchkiss will operate their business 7 days a week with the following products.
PRODUCT PRICE
The Munchkiss product offers a snack menu, sweets, and delicacies such as graham balls, fruit
mix, and sweet corn. Munchkiss will provide a high-quality and affordable product. When you're craving
for some delicious dessert, but the sad thing is most of the dessert are expensive, our products will
provide sweets that gives the customer the satisfactory level they need.
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6.3 SERVICE DESCRIPTION
Ideas to help our customers increase sales through menu development, creative promotions, co-op
Custom designed marketing material such as printed banners, promotional posters, punch cards,
Distribute a monthly newsletter featuring the new industry equipment, promotional ideas, and
Munchkiss uses a strategy of total quality in product and service. Our location, the goods we sell,
the students, teachers, and staff we draw, and the environment we cultivate all speak to our promise. We
will not disappoint them but offer them the best quality of our products.
Most marketing for other Munchkin goods is done through word of mouth. We will participate
in a continuing aggressive marketing approach that will help us establish profitability fast and lay the
basis for continual growth.
As part of its marketing strategy Munchkiss will conduct the SWOT analysis to identify its
products Strengths, Weaknesses, Opportunities, and threats.
7.1.1 Strengths
Loyal customers
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7.1.2 Weaknesses
Start-up business
7.1.3. Opportunities
7.1.4. Threats
Arising competitors
New Entrants
Price hikes
Indirect competitors
Most Munchkin products chains do little or no marketing and advertising. We can see that in TV
advertisements or in social media is that there is no Munchkin especially in TV but there are sometimes in
social media. Which is we can tell that if there is not enough advertisement we can see, then the business
is slow. For example, Starbucks’ philosophy is that their ubiquity in the marketplace is all they need to
sustain and grow their customer base. They spend less than 1% of gross revenues on advertising, and
when they do spend, it is usually to introduce a new product.
An element of our differentiation from other Munchkin will be our use of marketing to gain
awareness and establish a strong brand image that is unique from others. With an aggressive approach, we
are immediately boosting consumer traffic and attempting to immediately raise customer awareness.
Launch marketing will promote awareness, and establish our brand image via several methods:
Local print
Offer a freebie!
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8.0 THE FINANCIAL FORECASTS AND
EXPECTED RETURNS,
MUNCHKISS
Assumptions:
Sales will start at Php 528,000 on its 1st month of operation and will continue to increase by
10% every month. COGS are expected to be 15% of the Net sales. Salaries are Php 21,000 every
month that will increase by 10%. Rent is Php 500 monthly. Advertising expenses will start at
Php 500.00 in its first year and will increase by Php 500.00 every year. Permit and Licenses
every business will pay Php 1,500.00 for its licenses. Utilities will start at Php 3,000.00 every
month.
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Start-up Assets
cash required ₱ 150,000.00
Supplies ₱ 15,000.00
Start-up Inventory ₱ 15,000.00
Furniture and Fixtures ₱ 20,000.00
PPE ₱ 10,000.00
Total Start-up Assets ₱ 210,000.00
Start-up Expenses
Rent ₱ 500.00
Legal Requirements ₱ 1,500.00
Payroll ₱ 21,000.00
Total Start-up Expenses ₱ 23,000.00
Total Start-up Costs ₱ 233,000.00
The Munchkiss s is a Business that promotes and supports the Laws and Regulations that
the school and other political entities implement. As a Food supplier entity, we are required to
abide by the food safety act of 2013. Safe to say, we will be following and practicing the
provisions given by the Republic of the Philippines, Department of Health, and the school
regulations.
“An act to strengthen the food safety regulatory system in the country to protect consumer health
and facilitate market access of local foods and food products and for other purposes.”
9.2.1 SEC (Securities and Exchange Commission) Verify and reserve the availability
of the company name with the Securities and Exchange Commission (SEC). The company will
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Clearance. For the business to operate without any complications the company will obtain
barangay clearance.
9.2.3 Mayor’s Office A. Obtain Community Tax Certificate (CTC) from the City
Treasurer’s Office (CTO) B. Obtain Mayor’s Permit to operate at the Licensing Section of the
City or Municipality
9.2.4 BIR (Bureau of Internal Revenue) A. Register TIN with the BIR (Certificate of
Registration)
The capital structure is how a business finances its overall operations and growth by
using different sources of funds. Debt comes in the form of bond issues or long-term notes
payable, while equity is classified as common stock, preferred stock or retained earnings. This
following section presents the important ratios from the concrete work industry, as determined
Our target capital structure (the mix of equity and debt and how it is raised) from the
financing plan limits the amount of money that can be raised externally. The financing plan says
that the company will not raise an external funds then the increase in assets is limited by the
amount of earnings retained. Since Munchkiss is yet to operate Capital structure will be provided
after a month of its operation stating returns and benefits to owners, status of the cash, and other
financial offering.
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Net Income 1
1,800,000.00
1,600,000.00
1,400,000.00
1,200,000.00
1,000,000.00
800,000.00
600,000.00
400,000.00
200,000.00
0.00
YEAR 1 YEAR 2 YEAR 3
Net Income 1
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