According to microeconomics, utility is a concept that is defined as the contentment one gains

from a product or a service. On the other hand, budget constraint, referred to as a budget line, is
the alternatives or choices of products and services a consumer can enjoy within their income
ability. Consumers want maximum satisfaction from goods and services within their budget
constraints.

Price discrimination is a selling technique used to profile different groups of people and charge
them different prices for the same goods and services (Price discrimination n.d). This is done to
entice low-income consumers with limited buying power and those with a higher purchasing
ability willing to pay more for the good or service being provided. This microeconomic concept
has both pros and cons. It increases revenue but may be unfair.

Price discrimination is an ethical practice not unless the discrimination is done based on color,
race, tribe, nationality, or gender. I can't entirely agree with charging men a higher price than
women for the same products and services. Imposing a cover charge on men only in nightclubs
and bars and not applying the same measure to women is morally unfair to men. The two
categories of people may have the same purchasing power but are treated differently. I am for
price discrimination in movie theatres where children and adults are charged different prices to
watch the same movie because it does not pose unfairness (Price discrimination n.d). Parents
may want to enjoy a movie as a family, but they may be unable to afford to pay for all their
children. Lowering children's prices enables them to enjoy the movie together. Price
discrimination in these two groups is morally fair. Therefore, price discrimination should only be
used on morally and socially ethical grounds.