SWOT Analysis

S W O
trength
T eakness pportunity
hreat

Weakness can be Strength So Strength can be Weakness Too ||

What is SWOT?
Combines Internal and External Analysis

Strength Points
S are things that your organization
does particularly well
S W O T
Weakness Points

W What does your organization

need to improve upon

Internal Analysis External Analysis

Opportunities Points
O are openings or chances for something
positive to happen, but you'll need to
claim them for yourself!
Identify Potential
Visualize
Opportunities &
Strength & weakness Threats Points
Threats
T include anything that can
negatively affect your business
from the outside
Internal Situation Analysis
Where are we now This is where the Internal analysis of an organization really come into play
and help managers realize the different dimensions of their business analysis
Resources
Meaning the available sources
which are enabling the company
to develop and deliver the
software which it sets out to
provide to its customers
Customer
Responsiveness
how extensive is the
diversification of a company's
products, what different price
levels exist and how satisfied are
those customers.
Quality
Referring to the quality of the
products / services provided by
the company and to the quality
of the internal organization of
the company, such as the quality
of the business processes
Capabilities
That is the critical success
factors which the company
possesses and that give it a
competitive advantage
Efficiency
meaning how efficient the company
is having a solid structure where all
different departments, units and
processes are properly organized
and communicate well, in order to
have a smooth operation of the
company
Innovation
Which is about the level of a
company's desire to invest in new
technologies, follow technological
breakthroughs, keep up with the
emerging business trends and in
which extend is part of the profits
re-invest in research &
development
External Situation Analysis
To eliminate threats, you need to make the most use out of your ‘opportunities’.
SWOT Questions
This will help you to understand what your strengths and weaknesses are, as well as identifying the
opportunities and threats that you should be looking at.

Strength Weakness
• What do you have that other companies don't? • What do other companies have that you don't?
• What are you most proud of about your • What are the most common criticisms that you
Internal

company? receive from clients?

• What makes clients come back to you? • What kind of feedback do you receive from your
• What has always been easy for your company? employees?
• What qualities does your company have that • What has always been difficult for your
other companies try to emulate? company?

Opportunities Threats
• What is happening in the current market that you • Do changing market trends negatively affect your
could capitalize upon? competitive edge?
• What is working for other companies? • What might stand in the way of the changes you
External

• How could you introduce new technology to make to accommodate your strengths and
make your processes more efficient? opportunities?
• What costs can you cut? • Do you have a lot of debt?
• Could you access new sectors? • Could your competition exploit your weaknesses?
SWOT Matrix

Strength Weakness Strength

1.Market presence (the 1. Employer Branding What do we do well?
government & sports arenas.) 2. Lack Marketing expertise
2.Client satisfaction. 3. 3S Software Website.
3.Microsoft Partnership. 4. Turnover Weakness
4.Flexibility 5. Lack of International Presence Where do we need to improve?

Opportunities Threats Opportunities

1.Taking advantage of
governmental awareness
regarding digitalization
2.Digital Marketing
3.Globalization
1. Competition
What are your goals?
2. Economic Turndown
3. Taxes
Threats
What obstacles do we face?
What is TOWS ?
TOWS takes the information from the SWOT and uses it to formulate strategies for
improvement. So what should we prioritize ?

TWOS Very Low Low Medium High Very High

Strength + Opportunity

Weakness + Opportunity

Strength + Threat

Weakness + Threat
TOWS Framework
TOWS is an action tool for strategy generation and selection.
High

1 2 2 3 Strength

Digital Marketing Weakness

Opportunity
Microsoft Partnership
Threat
3 1 1 1
Low

High Low
Action Plans
How can we take advantage of opportunities, reduce threats, overcome weaknesses and exploit any
strengths

Actions Department Owner Due Date Notes

Agreement (MUO) with the Business Eng. Dec. 22

Government and Sports Development xxx
Arena.
Thank You!
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