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C713 Study Guide
C713 Study Guide
Before beginning this study plan, it is critical that you have access to the Course of Study and the
Cengage MindTap e-textbook. All WGU assessments are created using these textbooks, so they
will be your primary resources as you move through this work. When you work through this
student plan, type in your answers to the questions below and create a study guide using the key
terms from each section. You may also consider using the key terms to create flash cards that
can be used as you prepare for the exam.
9. Define and explain the Lanham Act, including what elements a plaintiff must prove.
• Protection against false statements intended to hurt another business
• Plaintiff must prove
• Defendant made false or misleading fact statements about plaintiff’s
business
• Defendant used the statements in commercial advertising or promotion
• Statements created the likelihood of harm to the plaintiff