Change Management

Learning Center

ADKAR Model

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ADKAR Model
♦ ADKAR describes the required phases that
an individual will go through when faced
with change.
♦ ADKAR is a foundational tool for
understanding “how, why and when” to use
different change management tools.

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ADKAR
ADKAR is based on basic human truths that are
present even in the absence of change.

Awareness of surroundings and self.

The need to have control over our life.

A quest for growth and knowledge.

A hope to make a meaningful contribution.

The need to be recognized and appreciated.

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ADKAR
ADKAR consists of five phases that occur when
change impacts us:

Awareness of the need for change (why).

Desire to support and participate in the change (our choice).
Knowledge about how to change (the learning process).
Ability to implement the change (turning knowledge into
action).
Reinforcement to sustain the change (celebrating success).

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Mapping ADKAR to change
management tools

Communications

Sponsor roadmap

Why are these channels

Training critical for change management?
Resistance mngt

Coaching

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Mapping ADKAR cont.
These channels enable a project team to facilitate an
organization through the change process.

Communications Awareness

Sponsor roadmap Desire

Training Knowledge

Resistance mngt Ability

Coaching Reinforcement

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Not everyone changes at the
same pace
Person A Awareness Desire Knowledge Ability Reinforcement

Person B Awareness Desire Knowledge Ability Reinforcement

Person C Awareness Desire Knowledge Ability Reinforcement

Person D Awareness Desire Knowledge Ability Reinforcement

Person E Awareness Desire Knowledge Ability Reinforcement

Person F Awareness Desire Knowledge Ability Reinforcement

Person G Awareness Desire Knowledge Ability Reinforcement

Person H Awareness Desire Knowledge Ability Reinforcement

Person I Awareness Desire Knowledge Ability Reinforcement

©Prosci. Used with permission under terms of license agreement.

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Speed of change process
Ineffective change management
Phases of a change project

Post-implementation
Failure A Success

Implementation
Ineffective project management
Concept and Design

Failure B
Business need

Awareness Desire Knowledge Ability Reinforcement

Phases of change for employees © Prosci

©Prosci. Used with permission under terms of license agreement.

www.change-management.com
Speed of change process
Phases of a change project

Post-implementation Successful
Change

Implementation

Concept and Design

Business need

Awareness Desire Knowledge Ability Reinforcement

Phases of change for employees

© Prosci

©Prosci. Used with permission under terms of license agreement.

www.change-management.com