Metrics India World

Population 1.4 Billion 7.7 Billion

Area 3.3 Million km2 150 Million km2

Data for India

No. of households 299 million 2.3 Billion
Urban: Rural 30:70 80:20
Literacy rate 78% 87%
GDP 3.7 Trillion 96.51 Trillion
GDP Growth Rate 8.70% 5.90%

Area of Delhi 1483 km2

Area of Mumbai 603.4 km2

Average Household Size 4.44 4.9
Gender ratio 907/1000 females by males 101.68 males per 100 females
Internet Penetration 43% 60%

Age segmentation

Age group Percentage

0-15 27% 26%
15-25 18% 15%
25-60 40% 45%
60+ 10% 15%

Income segmentation

Income group Percentage

BPL 20%

Lower middle class 40%

Upper middle class 30%

Upper class 10%