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Important Terminologies:
Financial Statements
Investors and financial analysts rely on financial data to analyze the performance of a company and
make predictions about the future direction of the company's stock price. One of the most important
resources of reliable and audited financial data is the annual report, which contains the firm's financial
statements.
The financial statements are used by investors, market analysts, and creditors to evaluate a company's
financial health and earnings potential. The three major financial statement reports are the balance
sheet, income statement, and statement of cash flows.
Balance Sheet:
The balance sheet provides an overview of a company's assets, liabilities, and shareholders' equity as a
snapshot in time. The date at the top of the balance sheet tells you when the snapshot was taken, which
is generally the end of the reporting period. Below is a breakdown of the items in a balance sheet.
Liabilities:
A liability is something a person or company owes, usually a sum of money. Liabilities are settled over
time through the transfer of economic benefits including money, goods, or services. Accounts payable
are the bills due as part of the normal course of operations of a business. This includes the utility bills,
rent invoices, and obligations to buy raw materials. Wages payable are payments due to staff for time
worked.
Part One: Cash Flow
Cash Flow (CF) is the increase or decrease in the amount of money a business, institution, or individual
has. In finance, the term is used to describe the amount of cash (currency) that is generated or
consumed in a given time period.
Uses of Cash Flow:
Cash Flow has many uses in both operating a business and in performing financial analysis. In fact, it’s
one of the most important metrics in all of finance and accounting.
The most common cash metrics and uses of Cash Flow are the following:
a) Net Present Value – calculating the value of a business by building a DCF Model and calculating
the net present value (NPV)
b) Internal Rate of Return – determining the IRR an investor achieves for making an investment
c) Liquidity – assessing how well a company can meet its short-term financial obligations
d) Cash Flow Yield – measuring how much cash a business generates per share, relative to its share
price, expressed as a percentage
e) Cash Flow Per Share (CFPS) – cash from operating activities divided by the number of shares
outstanding
f) P/CF Ratio – The Price Earnings Ratio (P/E Ratio) is the relationship between a company’s stock
price and earnings per share (EPS). The price of a stock divided by the CFPS , sometimes used as
an alternative to the Price-Earnings, or P/E, ratio
g) Cash Conversion Ratio – the amount of time between when a business pays for its inventory (cost
of goods sold) and receives payment from its customers is the cash conversion ratio
h) Funding Gap – a measure of the shortfall a company has to overcome (how much more cash it
needs)
i) Dividend Payments – Cash Flow can be used to fund dividend payments to investors
j) Capital Expenditures: Cash Flow can also be used to fund reinvestment and growth in the
business