The Story Behind Noneillah

Brand Legacy
The Story Behind Noneillah
Brand Legacy

Naomi Johnson
This is a fictional work. All information is reserved. No part of
this book may be used or reproduced by any means of
graphic, electronic, or mechanical reproduction, including
photocopying, recording, reviewing, or by any information
storage or retrieval system without the written permission of
the publisher, except in the case of brief quotations
embedded in critical articles and reviews.
Soulality Booking can bring the author to your live event.
For more information or to book an event, contact us
at soulality@gmail.com.

Copyright © 2023 Naomi Johnson

All rights reserved.
ISBN 978-0-9850516-2-4
Dedication
This entire book is in dedication to Noneillah-Nonillaah
founder, music artist, song writer, engineer, extra actor,
college student, spiritual young man, designer, entrepreneur,
digital artist, visual artist, friend, and beloved son Sean Cos
Mason.
Your passion for creativity and determination to succeed in all
aspects of your life inspired those around you and left a
lasting impact on the world. Through your various talents and
endeavors, Sean Cos Mason, you embodied the true
meaning of a multi-faceted individual. Your legacy will
continue to inspire, guide those who knew you and motivate
generations to come. Your absence will be deeply felt by all
who knew you. Your life was a true testament to the power of
determination, perseverance, and love. Your memory will
always be cherished. Your contributions to the world will
never be forgotten, and your spirit will live on through the
lives you have touched. Your unselfishness and dedication
positivity will always be remembered as a true testament to
the power of the human spirit. You’re continuing to touch
lives above in the spiritual realm.
I know everyone says R.I.P. (Rest in Peace) or R.I.P. (Rest in
Power) when a person dies or passes away. I believe that
their spirit lives on and continues to touch the lives of those
they have left behind. It's important to honor your memory
and keep your accomplishment alive through our actions and
words.
As opposed to using either of these analogies, I will refrain
from doing so because you are still alive but not in the human
suite because people do not pass away during the transition
to the spiritual hemisphere of energy and molecules.
This transition is often referred to as death, but it is merely a
transformation from physical form to spiritual energy. Many
believe that this energy continues to exist and can be felt by
loved ones who have passed on.
I know that you are still with me in spirit and that your
memory will live on forever. Your kindness and love will
continue to inspire me every day. I will always remember the
time we spent together, the laughter, the tears, and all of our
memories. I will always remember what you said to me in my
dream when I think you are not with me and I need your
present. R.I.P. (Remember I’m Present).
You’re truly missed in physical form. Your mother will always
love you until eternity! Thank you for being a shining example
of what it means to live a life full of purpose and meaning.
 Acknowledgment
This book is in honor of Noneillah/Nonillaah founder and music artist Sean Cos Mason,
aka Deshon Johnson. The author would like to thank the photographers Don Pitman, Kenny
G., Banks, and Tewelde-Medhin for the beautiful images. Images also by Noneillah fashion
designer Naomi
Their hard work and dedication to showcasing the unique style and vision of Noneillah
are greatly appreciated and have helped to spread the message of creativity and individuality
that music artist Sean Cos Mason aka Deshon Johnson stood for. The designer looks forward
to continuing to collaborate with such talented individuals in the future.
Table of Contents
Introduction
Brand Brief Introduction ..................................................................................................................... 1
The Purpose of This Book.................................................................................................................... 3
Inspiration behind Noneillah Brand ................................................................................................... 5
The Birth of the Word of Noneillah ................................................................................................... 7
Noneillah Music ................................................................................................................................ 11
Noneillah Blog and Nonillaah Blog ................................................................................................... 17
The Noneillah Magazine................................................................................................................... 21
Noneillah Fashion Designs Story
The Birth of the Noneillah Collection ...................................................................................... 23
The Early Stage of the Noneillah Collection ............................................................................ 32
Naomi's Fashion Design Journey............................................................................................... 34
Noneillah Fashion ...................................................................................................................... 37
Noneillah Handmade Designs ................................................................................................... 43
Noneillah Music Notes and Music Sheet Collection ................................................................ 64
Noneillah Digital Textual Print ................................................................................................. 79
Noneillah’s Political Fashion Statement
How activism is becoming fashion latest Trend ....................................................................... 88
The Mother’s Love for Her Late Son......................................................................................... 99
The Noneillah Logo Backstory
Who made the Noneillah logo? .............................................................................................. 102
Who Came Up with the Noneillah Fashion Slogan? ............................................................. 105
What Is the Deep Meaning Behind the Noneillah Logo? ...................................................... 105
What does Noneillah Cosmos's image with the word stand for? .......................................... 106
Fashion Quotes
Best Sean "Cos" Mason quotes ................................................................................................. 109

The best quotes by Naomi Johnson ......................................................................................... 109

8 Facts About Noneillah That You Didn't Know ................................................................. 111
Noneillah Talk Show
The Motivation for the Noneillah Talk Show ........................................................................ 113
 The Noneillah Talk Show Begins .................................................................................................... 116
Format............................................................................................................................................... 119
Production ........................................................................................................................................ 121
Noneillah Talk Show Programming ............................................................................................... 122
Brand Explanation
History of the brand......................................................................................................................... 126
Noneillah Collection Takes the Runway For New York Fashion Week ...................................... 129
Brand Impact .................................................................................................................................... 133
Noneillah
Noneillah Entertainment ................................................................................................................. 136
Noneillah Roku ................................................................................................................................ 139
Noneillah Podcast ............................................................................................................................ 141
The Future of the Noneillah Brand
Future plans of Noneillah ................................................................................................................ 143
Goals and aspirations ....................................................................................................................... 145
The Legacy of Noneillah .................................................................................................................. 147
Conclusion
Summary of the Noneillah Story..................................................................................................... 149
Lessons Learned ............................................................................................................................... 151
The Benefits of Keeping at It: ......................................................................................................... 151
The Importance of Innovation: ...................................................................................................... 151
Working together is a powerful strategy ........................................................................................ 152
It is important to have social responsibility ................................................................................... 152

Never Deviate from Your Original Concept: ................................................................................ 152

Final Thoughts ................................................................................................................................. 153

Poem
In Love and Memories .................................................................................................................... 155
 Introduction
Brand Brief Introduction
Sean Cos Mason is the man behind the creation of the Noneillah brand, which is
both an entertainment and apparel business with multiple facets. The Noneillah brand
includes the Noneillah fashion brand, the Noneillah music brand, the Noneillah talk
show brand, Noneillah Magazine, Noneillah Blog, Nonillaah Blog, Noneillah Roku and
the Noneillah entertainment brand. Each of these departments was established with the
intention of introducing fresh and groundbreaking ideas into the entertainment and
fashion industries. Noneillah Fashion, a sub
brand of the Noneillah company, handles clothing.
It provides a broad selection of fashionable and on trend clothing for both men and
women in a variety of cuts, colors, and materials. The urban environment serves as
inspiration for Noneillah Fashion's daring and colorful pattern designs, which are a
defining characteristic of the brand's creations. T-shirts, sweatshirts, sweatpants, caps,
and other articles of clothing are all part of the brand's assortment of headwear and
other apparel. The clothing is crafted from materials of the highest possible quality and is
specifically designed to be both comfortable and long-lasting.
Noneillah Music is the sub-brand of Noneillah that is responsible for the company's
musical endeavors. It was conceived as a platform from which to exhibit the skills of
emerging musicians and advance the cause of new music that does not conform to
conventional trends. Hip-hop, R&B, and soul music are just a few of the musical styles
that are available from Noneillah Music. This division works with a variety of unsigned
musicians and composers to produce music that is original and forward-thinking, as well
as music that is both entertaining and thought-provoking.
The Noneillah trademark includes a discussion show that bears its name, and that
program's name is Noneillah.
Discussion Show. It provides a forum in which attendees can engage in conversation
about a wide range of subjects, such as entertainment, fashion, and society. Interviews
with famous people, including performers, actors, and other public figures, are broadcast
on this chat program. This division offers a fresh point of view on topics that are
essential to modern society, and it works hard to raise people's consciousness of critical
problems.
Noneillah Entertainment is the name of the company's production arm, and its
name comes from the brand itself. It is the organization's responsibility to produce and
promote performances and events that are entertaining as well as educational. This
division is responsible for producing events such as fashion presentations, music
performances, and events for charitable organizations. Additionally, Noneillah
Entertainment provides production services to independent musicians and producers
who are looking for assistance in marketing and advertising their work.

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 In general, the Noneillah brand is recognized as an industry leader in terms of both
innovation and creativity. Particularly in the field of fashion and the entertainment
industry. It was established on the principle of introducing new and original concepts to
the table, and it continues to do so through its different departments even today. All of
Noneillah's programming, including Noneillah Fashion, Noneillah Music, the Noneillah Talk
Show, and Noneillah Entertainment, has the same overarching goal: to present viewers with
fresh and engaging experiences that they cannot get anywhere else. The Noneillah brand has
established a devoted following of customers who admire the company's commitment to
inventiveness, originality, and high standards of quality.

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 The Purpose of this Book
The narrative of the history of the Noneillah brand, which encompasses Noneillah
fashion, Noneillah music, Nonillaah Blog, Noneillah Podcast, Noneillah Magazine,
Noneillah Blog the Noneillah talk show, Noneillah Roku, and Noneillah entertainment,
is going to be presented in this book. An in-depth look at the history of the company,
including how it started, the difficulties it overcame along the way, and the
achievements it has made, will be included in the book. In addition to this, the book will
investigate the numerous branches of the Noneillah brand and the distinctive ways in
which each one contributes to the entertainment and fashion industries.
Aspiring businesspeople and artists who are interested in leaving their imprint on
the world can turn to this book as a source of motivation, as that is one of the primary
purposes for which it was written. The history of the Noneillah brand is illustrative of
the significance of innovation, tenacity, and effort in the achievement of one's goals. The
book will offer insightful advice on how to launch a company, deal with challenges, and
achieve success in an industry that is notoriously cutthroat.
This book serves a number of purposes, one of which is to demonstrate the cutting-
edge and original ideas that lie at the foundation of the Noneillah brand. The Noneillah
brand is known for challenging boundaries and blazing new trails, which can be seen in
everything from colorful and daring fashion designs to thought-provoking music. This
book will give readers a look behind the scenes at how these ideas were conceived in the
first place and how they have continued to develop over the course of time.
Moreover, this book will serve as a memorial to Cos, aka Sean "Cos" Mason, the
young man who established the Noneillah brand. The inventiveness and forward
thinking of
Cos have been essential to the accomplishments of the Noneillah brand. This book
will focus on his adventures as a musician, college student and businessman, and it will
offer insightful information into his creative process and philosophy.
In conclusion, the goal of this book is to offer followers of the Noneillah brand a
more in-depth comprehension of the company's background. Along with keeping his
legacy alive through his brand and continue its current mission. This book will provide a
comprehensive look at how these categories were established and how they have
changed over time. Whether you are a lover of Noneillah fashion, Noneillah music,
Noneillah Blog, Noneillah Roku Channel, Noneillah Podcast, the Noneillah Talk Show,
or Noneillah entertainment,
This book will provide information that will be useful to you. All of Noneillah's fans
will be able to appreciate Noneillah's one-of-a-kind accomplishments in the worlds of
entertainment and fashion if they have a deeper comprehension of the brand and have
taken the time to learn more about it.
In a nutshell, the goal of this book is to recount the history of the Noneillah brand
while delivering insightful and helpful information regarding the fields of

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entrepreneurship and creative endeavors. This book is likely to prove both informative and
motivating to anyone who reads it, regardless of whether they aspire to be business owners,
are already business owners, are fans of the Noneillah brand, or value innovation and
originality.

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 Inspiration Behind the Noneillah Brand
Sean Cos Mason is the man behind the Noneillah brand, and he started it with the
intention of using music, fashion, and entertainment as a means to motivate and uplift
individuals. The struggles that Cos encountered as a child growing up in a household
with only one parent in Montclair, New Jersey, served as the impetus for the creation of
the brand. These experiences served as the brand's primary source of inspiration.
Cos found that expressing himself through music and fashion as a youngster was a
healthy way for him to deal with the challenges he was confronted with in those
industries. The hip-hop culture that was prevalent in his neighborhood had a significant
impact on him. He was attracted to the daring and flamboyant techniques of the artists
and performers that he looked up to.
Cos started to see the possibility of integrating his interests in music and fashion
design into a particular brand as he continued to hone his abilities in both of these fields
as a performer and a fashion designer. He established Noneillah as a platform from
which he could share his singular perspective on the realms of music and fashion with
others and encourage them to follow their own individual interests and aspirations.
The desire that Noneillah founder Cos has to give back to his community and have a
beneficial effect on the world is another source of motivation for the Noneillah business.
Cos aspires to inspire individuals to embrace their one-of-a-kind personalities and points
of view through the self-expression and individuality that he attempts to promote
through his music and the fashion designs that he creates.
In addition, the Noneillah brand is dedicated to practicing social responsibility and
giving back to the community through the support of philanthropic organizations. Cos
and his team have collaborated with a number of organizations that are not-for-profit in
order to bring attention to and provide financial support for causes such as education,
mental health, and homelessness. The forces of imagination, self-expression, and community
are the ultimate sources of motivation for the Noneillah brand. This is where the brand's
name comes from. The mission and values of the brand, which are centered on
inspiring and empowering individuals to pursue their dreams and make a positive impact on
the world, were shaped by Cos's personal experiences as well as his passion for music and
fashion. These experiences also played a role in the creation of the brand. In conclusion, the
personal experiences of Noneillah's creator, combined with his enthusiasm for music,
fashion, and community, served as the impetus for the creation of the Noneillah brand. The
company was founded on the principle that it should encourage and enable people to be
creative, express themselves freely, and be socially responsible, and that it should have a
beneficial influence on the world. Cos and the rest of the Noneillah team continue to
motivate people to follow their interests and realize their aspirations through their music,
fashion creations, and work with philanthropic organizations.

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 The Birth of the Word of Noneillah

Noneillah arrived in the music community in early 2010 under another spelling,
Nonillaah under Sean M, which was Sean Cos Mason's second and third stage names.
When his mother published Soulality, a collection of poetry, in 2010, Sean was inspired
by the unusual title. He shared with his mother how he liked the word and its meaning.
Then he said he wanted to think of a unique word to describe him as a music lyricist. In
2010, Cos, aka Sean Cos Mason, introduced the spelling of Nonillaah, formerly known as
Sean M., in his images. For some reason, Sean Mason, aka Sean "Cos" Mason, did not think
that the spelling Nonillaah would be more marketable.
In 2011, Sean Cos Mason changed the spelling to Noneillah, which you can hear him
introducing in his music as his tagline. He brands himself as Noneillah in almost every song
in his music. You will hear in his music how he incorporates his Noneillah signature in such

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a creative way to tell people that Noneillah is the new slogan in 2011 and that they
should not forget about him. Noneillah embraced the slogan Noneillah and put it on his
mixtape cover and album cover, and he started a Noneillah YouTube channel to promote
his music and that of other emerging music artists.
Noneillah started to be a staple in the underground hip-hop community. Along with
creating a Tumblr music artist page with a picture of his face as he turned around and
the word Noneillah printed on the left side of his image. He started building his own
group of musicians to represent the brand. The younger people from his former music
group started to follow Sean under his brand. One of the team members changed their
former name to Noneillah. The guys will do local music shows under Noneillah and post
the videos under the second Noneillah channel they created on the side of Sean Cos
Mason.
Sean has collaborated with countless hip-hop artists, rappers, and singers under his
Noneillah brand. Thereafter, Sean started to expand his Noneillah brand by developing
an entertainment blog for upcoming artists to post their music on, as well as celebrity
news, fashion, sports, and more.
Before Sean could officially change the old blog into Noneillah, he was deliberately killed in July
2012 by a native Haitian man, Wilson Romaine, a Coach USA bus driver operating an NJ Transit bus.
Be that as it may, the two guys in his group took over and changed the blog name to Noneillah,
paying homage to the founder.