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University of mumbai

Revised syllabus of courses

Master of commerce(M.com)

Programmer

At

Second year semester 3 and 4

Underchoice based credit,grading and semester system

Academic year 2020-21

Faculty of commerce
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A study of Marketing strategy of huda beauty product

A project sumbitted to

University of mumbai for portal completion of the degree of

Master in commerce

Under the faculty of commerce

By

Tasmiya liyakat chougle

Under the guidance of

Sindu Natuvetty

k.j joshi bedekar college

december 2020-
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Index
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Introduction of marketing strategy

Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman
and makeup artist, Huda Kattan. The founder, Kattan, was chosen as one of "The 25
Most Influential People on the Internet" by Time in 2017, listed as one of The Richest
Self-Made Women and one of the Top Three Beauty Influencers by Forbes.

Founder of Huda beauty

Huda Beauty, a cosmetics brand started by Iraqi-American businesswoman,
entrepreneur and make-up artist Huda Kattan has taken over the world by storm
these last few years and continues
he first Huda Beauty product was a collection of false eyelashes released through Sephora, in
Dubai in 2011 and in the United States in 2015.[10][11][14] The Kardashian sisters were reported to
use Huda Beauty lashes, providing an early publicity boost to the label.[14] As of 2018, Huda
Beauty has an estimated net value of US$550 million and the company as a business is valued at
over a billion dollars, according to Forbes.[15]
In December 2017, the company received a minority investment from TSG Consumer Partners, a
private equity firm that had previously invested in beauty brands such as 'Smashbox' and 'Its
Cosmetics' (both of which were purchased by major be

Products
Huda Beauty offers more than 140 products online or in-store.[10] The beauty brand
has launched an entire range of products, including lipstick collections, face
palettes like highlighter and contour, false lashes, and a collaborative product with
Tweezerman.
Marketing stratregy of huda beauty product

The primary marketing strategy that the brand uses is social media. Huda beauty
has a massive social media presence, and this has contributed to its success. Huda
beauty is on various social media platforms, for example, Instagram, YouTube,
Twitter and also it has its own website.
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