Course Name: Marketing Research

Course Code: MKT 470

Summer 2022

Section: 05

Submitted To:

Dr. Khandker Md Nahin Mamun (KNM1)

Assistant Professor

Department of Marketing and International Business

Topic name: Sustainable Supple chain: Procurement,

Warehousing and Inventory management

Survey questionnaire
Environmental purchasing: Low Low Moderat High High
Currently our company… extent e extent
Purchases recycled packaging.
Purchases packaging of lighter weight.
Evaluates environmental friendliness
of products and packaging with a life-
cycle analysis.
Participates in the design of products
for disassembly.
Asks suppliers to commit to waste
reduction goals.
Participates in the design of products
for recycling/reuse.
Sustainable packaging: Currently Low Low Moderat High High
our packaging… extent e extent
Beneficial, safe, and healthy for
individuals and communities
throughout its life cycle.
Meets market criteria for performance
and cost.
Sourced, manufactured, transported,
and recycled using renewable energy.
Maximizes the use of
renewable/recycled source materials.
Manufactured using clean production
technologies and best practices.
Made from materials healthy in all
probable end-of-life scenarios.
Physically designed to optimize
materials and energy.
Effectively recovered and utilized in
biological and industrial cradle-to-
cradle cycles.
For the last three years, my firm has Strongly Disagree Moderat Agree Strongly
achieved… disagree e agree
Significant improvement in its
compliance to environmental
standards.
Significant reduction in consumption
for hazardous/harmful/toxic materials.
Significant reduction in energy
consumption.
Significant improvement in product
image.
Significant improvement in its image
in the eyes of customers.
Significant improvement in relations
with community stakeholders, e.g.
NGOs and activists.
Significant reduction of waste and
disposal costs.
Significant improvement in resource
management efficiency.
Significant improvement in sales and
market share.
Ability to reduce manufacturing
operating cost.
Ability to fulfill perfect order
(complete, without any delays and
damage free).
Ability to quickly respond to changes
in competitors’ product offerings.