Rubric for presenting a business proposal in Principles of business marketing and Business Enterprise

Simulation.

Criteria Excellent (5) Good (4) Average

(3)
Below
Average
Poor (1)
Scor
(2) e
Executive A clear, concise A clear and A summary A summary No
summary and compelling concise that is that is summary
summary of summary somewhat unclear, or an
the proposal that covers clear and unfocused, extremely
that includes most concise but or missing unclear and
all important important may be important unfocused
points. points. missing points. summary.
some
important
points.
Problem The problem is The problem The problem The problem The
statement clearly and is clearly is somewhat is unclearly problem is
thoroughly explained, explained, explained, not
explained, and and the but the and the explained
the proposal proposal proposal proposal at all.
shows a deep shows an lacks depth shows a lack
understanding understandi of of
of the issue. ng of the understandi understandi
issue. ng ng of the
issue.
Proposed The proposed The The The No
solution solution is well- proposed proposed proposed proposed
thought-out, solution is solution is solution is solution is
feasible, and feasible and somewhat not feasible offered.
creative. It addresses feasible and or does not
addresses the the problem addresses address the
problem statement. It the problem problem
statement and is explained statement. It statement. It
is explained in in detail. may lack may lack
detail. detail. detail.
Market The proposal The The The No market
research includes a proposal proposal proposal research is
thorough and includes a includes a includes presented.
well-executed market market market
market research research research,
research plan plan that plan that but it is not
that includes includes includes clear how it
both primary both either was
and secondary primary and primary or conducted
 research. The secondary secondary or what the
results are research. research. results were.
presented The results The results
clearly and are are
comprehensive presented presented,
ly. clearly. but may lack
detail.
Financial The financial The financial The financial The financial No financial
plan plan is well- plan is plan is plan is not plan is
constructed, realistic and somewhat realistic or presented.
realistic, and detailed. It realistic and detailed.
detailed. It includes a detailed. It The budget
includes a budget and includes a and financial
comprehensive financial budget and projections
budget and projections financial are based on
financial that are projections questionabl
projections based on that may be e
that are based sound based on assumptions
on sound assumptions questionabl .
assumptions. . e
assumptions
.
Manageme The The The The No
nt team management managemen managemen managemen manageme
team is clearly t team is t team is t team is not nt team is
identified, and identified, somewhat identified or presented.
their and their identified, their
qualifications qualification and their qualification
and experience s and qualification s and
are explained experience s and experience
in detail. The are experience are not
proposal shows explained. may be explained.
how the team The lacking The
is well-suited proposal detail. The proposal
to execute the shows how proposal does not
proposed the team is shows how show how
solution. suited to the team the team is
execute the may be suited to
proposed suited to execute the
solution. execute the proposed
proposed solution.
solution.
Conclusion The proposal The The The
concludes with proposal proposal proposal
a clear and concludes concludes concludes
concise with a with a weakly or
summary that summary summary does not
restates the that restates that restates clearly
problem, the some of the restate the
proposed problem, problem, problem,
solution, and proposed proposed proposed
benefits. It solution, solution, solution,
leaves a lasting and and and
impression. benefits. benefits. benefits.