ART HISTORY:

DE STIJL, POP ART, MINIMALISM,

CONCEPTUALISM, AND
INSTALLATION ART

Gr ou p 7:
Jo su e Sa lon
Jab er Sa ng co pa n
Ke an u Ta rre
 DE STIJL
WHAT IS DE STIJL(THE
STYLE)?
De Stijl is considered as the most idealistic of the
abstract movement, founded in Amsterdam in 1917 by
painters Piet Mondrian (1872-1944) and Theo van
Doesburg (1883-1931) and the architect Jacobus Johannes
Pieter Oud (1890-1963). De Stijl may refer to the body of
artworks from 1917-1931 from the Netherlands (Linduff, et al,
1994).
 De Stijl(T h e S t y l e )
Having passed through Impressionism and Symbolism, and was
familiar with the Cubists in Europe, particularly those in France,
Mondrian claimed that the reason for starting the movement
was the inability of cubism to develop its ultimate goal. Theo van
Doesburg, on the other hand, claimed that the Stijl’s movement
otherwise referred to as Neoplasticism was a reaction to the Modern
Baroque of the Amsterdam School movement.

Mondrian wrote that reality is obscured when particular forms

and natural colors cause subjective feelings. Natural forms
must be reduced to constant elements of form and natural
colors to primary color to plastically produced reality. Thus,
Stijl artists are inspired by high-minded ideals of purity,
harmony and sobriety. Hence, according to Honour (2009) Stijl
artists advocated pure abstraction and universality by a
reduction to the essentials of form and color; they simplified
visual compositions to vertical and horizontal, using black,
white, and primary colors.
POP
ART
WHAT IS POP ART?
 POP ART
The main reaction provoked by abstract
expressionism in the late 50s and 60s was Pop
Art. In contrast to the nonfigurative and
seemingly subjective character of Abstract
Expressionism, Pop Art took the form of a return to
the object. Though it became popular in
the US in the 1960s, its origins are to be traced from
England in the 1950s. Its imagery was
derived from commercial sources, mass, and
everyday life (Adams, 1994).

The objective Pop Art is to use images of popular

culture in art, emphasizing the common elements of
any culture through sarcasm or irony. It uses
unrelated materials visually removed from its known
context, isolated, or combined with materials to
create its intended message
The work of painter Richard Hamilton shown above
may be considered as the first pop work of art. It
showcases male and female poster models, TV,
car logos, theater, cassette player, and even the
word “POP” on the label of the giant lollipop held
by the male model.

In the United States, Pop Art took a bolder

form. Whereas mass media had an exotic appeal
for the European, it was simply banal for the
Americans who see British Pop Art too tamed.
American Pop Art was presented in extreme and
subversive forms characterized by commercial
imagery and repetition, which echoed the process
in American media which render incidents trivial
and meaningless references to the same people
and facts and by constantly replaying of
recorded events. Among the notable Pop
Artists were Robert Rauschenberg, Andy Warhol,
Roy Lichtenstein, Tom Wesselman, Wayne Thiebaud,
George Segal and Claes Oldenburg.
MINIMALISM
A BRIEF INTRODUCTION
Minimalist art began in the 1950s with a
group of artists who did not make paintings
and sculptures about the things they saw in
the world. Minimalism is an extreme form of
abstract art developed in the USA and a
artworks composed of simple geometric
shapes based on the square and the
rectangle.
Art should have its
own reality and
not be an imitation
of some other
things.
 With minimalism, no
attempt is made to
represent an outside
reality, the artist wants the
viewer to respond only to
what is in front of them.
QUALITIES
Aesthetically, minimalist art
offers a highly purified form of
beauty. It can also be seen as
representing such qualities as
truth, order, simplicity and
harmony.
TWO OPEN MODULAR
CUBES/HALF OFF
SOL LEWITT
HARAN II - 1967
FRANK STELLA
CONCEPTUALISM
ART
1950'S - 1960'S
Conceptualism Art

The idea or concept is the most important

aspect of the work

In conceptual art, the idea or concept is the

most important aspect of the work. When an
artist uses a conceptual form or art, it means
that all of the planning and decisions are
made beforehand, and the execution is a
perfunctory affair.
Concept u a l i s m A r t

At the root of Conceptualist Art is

questioning involving the idea or
concept versus the final product or
object; such as the artistic intention,
communicative expression, conventional
traditions determining the artworks
value.
 MA R C E L
D U C H A M P
N C E P T U A L A RT
OF CO
FOREFAT HER/PIONEER
 Fount a i n ( 1 9 1 7 )
MARCEL DUCHAMP

Upside-down urinal bought from a plumber's

shop

Rejected on the grounds that it was not a true

work of art
O n e a n d T h r e e C h a i r s ( 1 9 6 5 )
JOSEPH KOSUTH

Photograph of a chair, a physical chair and a

dictionary definition of a chair.

Which is the real chair?

"INSTALLATION ART"
1960s - 1970s
What is Installation Art?
Installation Art is a type of contemporary art that involves
the creation of an entire environment or immersive
experience. This art form can include anything from large-
scale sculptures to immersive, multi-sensory environments.

Also considered as conceptual art, and a genre that refers

to temporary constructions made of varied materials that
are constructed within a large scale space.
Identify Installation Art

- Arranged in a place

- Indoors or Outdoor.

- Temporary or permanent but most will be

known to posterity through documentation.
Why do we love Installation Art?

Immersive

Imaginative

Site-specific
How Installation Art is done?

- Natural or Artificial
- Ordinary Space
Notable and Impressive
works of Installation Art
"Infinity Mirrors"
by
Yayoi Kusama
"The Weather Project"
by Olafur
THANK YOU FOR LISTENING!