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Plan each SEO element in columns B-AG. Use a variation of your Target Keyword in each element.

Content Type Current URL

i.e. website page, blog post, landing page etc.

Example (home page) http://www.domain.com

Home Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
variation of your Target Keyword in each element.

Current Page Title Length

70 character max

Company Name :: Internet Marketing Systems, Internet Marketing, Marketing Software 82

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 Current Page Description Length

150 character
max

Internet Marketing Software, Internet Marketing, Marketing Software67

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What's the purpose of the page?

define value proposition

home page, explain scope of business

Who is the target audience? Marketing Campaign Edit Date

define persona list each related campaign

enterprise, 200+ employees, technical Branding and Social Media Campaign MM-DD-YY
 Title
New Page Title New Page Description
Length

70 characters max, separate keyword phrases

150 characters max. Short sentence.
w/pipes (keyword | keyword)

Internet Marketing Software | Product Name & Type

Company
49 name's internet marketing software has XYZ for XYZ persona.

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Description Length Target Keyword Content

67 Internet Marketing Software needs to be updated. See Google doc.

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 Header Subheaders Images Internal Links

keyword inclusive file name alt text anchor text(s)

All-in-one Internet Marketing Software

Product specific
/images/internet_marketing_software_demo.jpg
sections freelinks
demotoofspecific
our internet
product
marketing
pages and
software
case studies, link to landing pa
 Social Media
Internal Links Calls to Actions
Sharing
TOFU Pre TOFU Post MOFU Pre
Middle of the
Top of the Funnel Optimization Optimization Optimization
destination page(s) y/n Funnel
(TOFU) Conversion Conversion Conversion
(MOFU)
Rate Rate Rate

http://www.domain.com/internal-page Yes whitepaper download12% 25%

needs to be worked on
NA
ons NOTES

MOFU Post BOFU Pre BOFU Post

Bottom of
Optimization Optimization Optimization
the Funnel
Conversion Conversion Conversion
(BOFU)
Rate Rate Rate

13% free demo offer 5% 15%