WEAR ME FASHION BOUTIQUE

Contact Information: mobile number

Website Address: WMFBFacebookPage

Presented to: Mrs. Windy Perlado

1: Executive Summary
Wear Me Fashion Boutique is a start-up retail establishment that will sell fashionable clothing to
women and men of the 21st generation. It's going to penetrate a sizable portion of the online
retail market. Its purpose is to give quality clothing yet affordable to everyone. Specifically,
thrift clothes are the offers with a good service to each customer.

Its mission is to innovate, lead, enhance, to provide best-value products and services to all
customers. To make a difference through our branding to stay ahead of fashion trends, market
changes, and the latest technology. To enhance the quality of life for our customers and
employees. To ensure customers are happy with the fit and style of their purchases, we will
provide products tailored to all shapes and sizes of every man and woman of this generation.

Its Vision is to strive to be a global leader in fashion-knit and fashion outerwear by empowering
innovation and design to provide total customer satisfaction. We strive to be a caring and well-
managed organization for our customers and employees, and a responsible corporate citizen to
our society.

Mary Rose and Lloyd are co-owners of the WMFB. Lyka and Grechelle will co-manage the
Boutique. Hazel, Abi, Xz, Liezl, and Eunice have an experience incline with the fashion
industry, they'll work as a wholesaler as well as retailers the company. The fashion and retail
industry tends to be overly youth-focused. However, by closely following generational fashion
trends as well as our own customer's purchasing preferences, we will tailor our inventory to meet
the specific needs of our customers. We will focused also to the tagline of the company to fulfill
that satisfaction to our dearest customers in society. The WMFB is a business-to-customer retail
company. The clear target customers of the WMFB are all men and women who are interested in
affordable yet quality kinds of clothes. As of today's generation, individuals are kind of addicted
to buying trendy clothes and affordable ones. That's why our company chooses this kind of
business to manage and sell because it is into the trend. We have lots of competition in this kind
of business just like the wholesalers and retailers online. Even though we sell online and we can
reach lots of people but other Facebook users usually sell their pre-loved clothes online. Some
also have businesses like doing some pre-order clothes online as well. Yet we are confident of
the quality of our clothes to share and sell online. In addition, company co-manager and sellers
have experienced through selling online so that's our advantage to make sure that we have and
we can gain market profits.

Wear Me Fashion Boutique

Statement of Comprehensive Income

 For the month ended August 31, 2021

Sales  ₱ 1350.00

Cost of Goods Sold 550.00

Gross Profit on Sales  ₱ 800.00

Operating Expenses 50.00

Transportation 50.00

Other Expenses 60.00

Total Expenses ₱ 110.00

Net Income ₱ 690.00

COMPANY OVERVIEW

Wear Me Fashion Boutique is about clothes for all men and women with good quality yet has an
affordable price. WMFB will sell a combination of widely recognized name brands as well as
from selected fashion designers. We will closely follow generational fashion trends as well as
our customer's purchasing preferences. Moreover, we will do our best to offer the right services
and good quality products to our customers to fulfill their satisfaction. Solely, focusing on the
style, fit, and color that are trendy and will catch the eyes of our customers. We will earn profits
by selling our merchandise. Our pricing structure will remain flexible, as we will implement
suggested retail pricing. Additionally, we will use a value-based pricing structure, which
measures the value of our products to our customers such as easy access, quality, customer
service styles flattering to our target consumer. We will implement end monthly sales or "paubos
sale" as strategic planning. The retail fashion industry is a solid business with ever-changing
styles and ever-present consumer demand. While supercenters and megastores ruled for the past
decades, more and more consumers are looking for a change. They're searching for a comfortable
yet affordable and customer-friendly shopping experience with their convenience.

PRODUCT AND SERVICE OFFERINGS

Our products are all clothes which are trendy and affordable. It is available to all men and
women, with different sizes like plus size, petite, medium, large, small, or extra small. We will
sell online and make sure that our customers will be satisfied with the quality of our product. We
will have a Cash On Delivery (COD) or Cash Upon Meet Up. We will have a specific date and
specific time as well as the location for the meet-up. We will make sure that the person who will
deliver or who will meet up with our customer is fully vaccinated and we will follow the health
protocols. We all know that selling online is a trend and has a lot of competitors. Yet, selling
online makes us still feel confident because we make sure to offer the best clothes quality to the
customers. Our owners, managers, and seller have a lot of people to reach on social media
specifically on Facebook. We are confident that the quality of our product is better than the other
seller plus the fact that we will offer the cheaper price that can catch the eyes of each customer.

GROUP MEETING AND BUILDING BUSINESS PLAN

Financial Plan

The growth of Wear Me Fashion Boutique will be moderate and the cash
balance will always be positive. Being a retail environment we will not be
selling on credit. We will accept cash only. Us members will check to help
reduce the percentage of loss. Marketing and advertising will remain at or
below 5% of sales. We will continue to reinvest residual profits into company
expansion, and personnel.

Revenue by Week
 ₱500

₱450

₱400

₱350

₱300

₱250

₱200

₱150

₱100

₱50

₱0
Week 1 Week 2 Week 3 Week 4

Expenses by Week

₱40

₱35

₱30

₱25

₱20

₱15

₱10

₱5
Sources of Funds
We₱0will start with 1500pesos of members’ investment. And we plan on using our member’s
Week 1 Week 2 Week 3 Week 4
funds/investments to help with our startup.  

Income Statement

Wear Me Fashion Boutique

Projected Income Statement
for the month 2021
Revenues ₱ 1,350

Cost of Goods Sold 500

Gross Profit ₱ 850.00

Operating Expenses 50.00

Transportation 50.00

Other Expenses 60.00

Total Expenses ₱ 110.00

Net Income ₱ 740.00

Projected Cash Flow Statement

Cash Received

Cash from operations

Cash Received Week 1 Week 2 Week 3 Week 4

Cash from ₱ 52 ₱ 38 ₱ 50 ₱ 90
Operations
Cash Sales ₱ 100 ₱ 116 ₱ 102 ₱ 130
Cash from ₱ 0 ₱ 0 ₱ 0 ₱0
Receivables
Subtotal Cash ₱ 152 ₱ 154 ₱ 152 ₱ 220
from Operations
Additional Cash ₱ 85 ₱ 55 ₱ 105 ₱ 160
Received
Sales Tax ₱ 0 ₱ 0 ₱ 0 ₱0
Owners ₱ 100 ₱ 130 ₱ 80 ₱ 70
Investment
Subtotal Cash ₱ 337 ₱ 339 ₱ 337 ₱ 450
Received
Expenditures
Expenditure from ₱ 5 ₱ 8 ₱ 3 ₱3
Operations
Cash Spent ₱ 10 ₱ 15 ₱ 10 ₱5
Bills Paid
Subtotal Spent on ₱ 15 ₱ 23 ₱ 13 ₱3
Operations
Additional Cash
Spent
Sales Tax
Loan Payment
Subtotal ₱ 0 ₱ 0 ₱0 ₱0
Additional Cash
Spent
Subtotal ₱ 0 ₱ 0 ₱0 ₱0
Expenditures
Net Cash Flow ₱ 30 ₱ 46 ₱ 26 ₱ 11
Cash Balance ₱ 307 ₱ 293 ₱ 311 ₱ 439

Projected Balance Sheet

Assets Liabilities
Cash ₱ 1,000 Accounts Payable ₱200

Accounts Receivable ₱ 1,000

Inventory Total Liabilities ₱200
Land
Building Owner’s Equity
Equipment ₱ 350 Pain in Capital ₱ 800

Other Assets Owner Draws ₱ 300

Retained Earnings ₱ 50
Total Equity ₱ 1,250
 Total Assets ₱ 1.350 Total Liabilities and Equity ₱ 1,350

Break-even Analysis
The company’s break-even analysis is based on the first month of operation, from August 1,2021
through August 31, 2021.

Wear Me Fashion Boutique’s estimated fixed costs include, but are not limited to, the following
items:

 Utilities
 Insurance (Vehicle and Business)
 Depreciation on Equipment
 Meetings/Dues
 Legal/Professional Fees

Average percent variable cost takes into consideration variable costs of inventory that will
fluctuate with the products provided to the customer.

2500

2000

1500

1000

500

0
300 500 1000 1500 2000
Appendix

Monthly Cash Flow and Income Statement

Cash Received Week 1 Week 2 Week 3 Week 4

Cash from ₱ 52 ₱ 38 ₱ 50 ₱ 90
Operations
Cash Sales ₱ 100 ₱ 116 ₱ 102 ₱ 130
Cash from ₱ 0 ₱ 0 ₱ 0 ₱0
Receivables
Subtotal Cash ₱ 152 ₱ 154 ₱ 152 ₱ 220
from Operations
Additional Cash ₱ 85 ₱ 55 ₱ 105 ₱ 160
Received
Sales Tax ₱ 0 ₱ 0 ₱ 0 ₱0
 Owners ₱ 100 ₱ 130 ₱ 80 ₱ 70
Investment
Subtotal Cash ₱ 337 ₱ 339 ₱ 337 ₱ 450
Received
Expenditures
Expenditure from ₱ 5 ₱ 8 ₱ 3 ₱3
Operations
Cash Spent ₱ 10 ₱ 15 ₱ 10 ₱5
Bills Paid
Subtotal Spent on ₱ 15 ₱ 23 ₱ 13 ₱3
Operations
Additional Cash
Spent
Sales Tax
Loan Payment
Subtotal ₱ 0 ₱ 0 ₱0 ₱0
Additional Cash
Spent
Subtotal ₱ 0 ₱ 0 ₱0 ₱0
Expenditures
Net Cash Flow ₱ 30 ₱ 46 ₱ 26 ₱ 11
Cash Balance ₱ 307 ₱ 293 ₱ 311 ₱ 439

Revenues ₱ 1,350

Cost of Goods Sold 500

Gross Profit ₱ 850.00

Operating Expenses 50.00

Transportation 50.00

Other Expenses 60.00

 Total Expenses ₱ 110.00

Net Income ₱ 740.00

Column1

25%

38%

Market Research and Competitive Analysis

The current pandemic reduced consumer confidence, which led to declining sales in the clothing
retail industry as a37%
whole.  The impact of the economic slowdown is felt differently by various
sub-sectors of the fashion industry, with some being more greatly affected than others, such as
the men’sMiddle-Income
High-Income wear industry,Lower-Income
in which the demand is more elastic than in the women’s wear industry.

In general, the apparel market is positive due to the immensity and strength of the industry. 
However, manufacturers who want to enter the market will have to be extra-prudent and
prepared to make greater investments in promotions and resources to do observation visits,
conduct preliminary market tests, and increase their visibility by taking part in trade shows and
other activities.  Industry specialists strongly advise using specialized brokers to increase one’s
chances of success.

Competition in this industry currently turns on prices.  Due to the pandemic, some retail clothing
businesses are forced to shut down while others are forced to lower their prices. In a broad view,
the retail clothing industry competes with all other sectors in the retail industry.  These different
sectors include electronic retailers, wholesalers, other discount stores, shoe stores, convenience
stores, and others.  Many of these different sectors have combined together, and often, a
company may operate in various divisions to increase profitability. 
The top retailers in the Apparel Stores category included:

 The Gap:  $11,635,398

 The Limited:  $9,723,334
 TJX:  $8,795,347
 Intimate Brands:  $4,510,836
 Spiegel/Eddie Bauer:  $3,210,225

Many experts point to changes in consumer attitudes as a driving force behind the restructuring
that is occurring in the retail apparel industry.  Not only have consumers become more cautious
in their buying habits, but they have been reducing the portion of disposable income that they
spend on apparel.  In addition, consumers are increasingly demanding quality goods at low
prices, which forces retailers to permanently sell merchandise at “sale” prices, with promotions
occurring throughout the year.  Economists and sociologists have attributed increasingly volatile
consumer demand to growing numbers of new products, the rise of fashion-consciousness for
even the lowest-cost apparel, and more selling seasons.

The apparel retailing industry consists of businesses that sell clothing, accessories, and other
goods to men, women, and children of all ages in a variety of areas. Apparel retailing stores often
purchase clothing and accessories from manufacturers and wholesalers, then sell them to the
general public without modifying the original garments or any other items made by the firm from
which they are purchasing. Businesses in the clothing retailing industry sell women's, men's,
children's, and infant's apparel in the categories of formal dress, active wear, basics, casual wear,
and outer wear to women, men, children, and infants. Clothing and accessory products are often
purchased from manufacturers and distributors by apparel retailing stores, who then sell them to
the general public without modifying the original clothing. The key drivers of demand in this
market are fashion trends and consumer income. Many components of the retail sector are
involved in the garment retailing market, including customer service, inventory, conducting
monetary transactions, advertising, and different administrative activities. Aside from selling
clothes, fashion retailers may also provide extra services to customers, such as simple clothing
changes. The garment retailing industry may specialize on a certain area of clothing, such as
children's wear, or it may sell products throughout all categories. Profitability in the garment
retailing industry is determined by a variety of factors and varies according to the size of the
business. Larger garment merchants can offer a wider range of products and have benefits in
marketing, purchasing power, and product distribution. Small companies like us focus on
providing excellent customer service to a specific locale, and offering specialized goods. Independent
stores place high priorities on creating and executing superior advertising strategies in order to
general sales and thus revenue.

Our products are all clothes which are trendy and affordable. It is available to all men and
women, with different sizes like plus size, petite, medium, large, small, or extra small. We will
sell online and make sure that our customers will be satisfied with the quality of our product. We
will have a Cash On Delivery (COD) or Cash Upon Meet Up. We will have a specific date and
specific time as well as the location for the meet-up. We will make sure that the person who will
deliver or who will meet up with our customer is fully vaccinated and we will follow the health
protocols. We all know that selling online is a trend and has a lot of competitors. Yet, selling
online makes us still feel confident because we make sure to offer the best clothes quality to the
customers. Our owners, managers, and seller have a lot of people to reach on social media
specifically on Facebook. We are confident that the quality of our product is better than the other
seller plus the fact that we will offer the cheaper price that can catch the eyes of each customer.

We can market to the people we know and they can also convince their friends or family to buy
our products. For our market material, we will only use our cellphones to take pictures and post
them on social media. We will also create some posters to post on our Facebook page.
Comprehensive and Market Analysis

The primary target customers of Wear Me Fashion Boutique are teenagers. We offer
unique products to this area and expect an increasing interest amongst young people
who generally like to experience new things. Wear Me Fashion Boutique also drives to
be very competitive with prices and on top of the latest styles around the world.
Teenagers tend to keep up with the latest fads, therefore, we expect to see a steady
increase in this customer segment. The last target customers of Wear Me Fashion
Boutique are listed as Other. We expect to see a wide variety of people interested in
something new and different, from business people to other students. Wear Me Fashion
Boutique believes that we offer great customer service and an overall welcoming, warm,
and good atmosphere, which will keep a variety of customers coming back.

To identify our targeted customers Wear Me Fashion Boutique will use Demographic
Segmentation. Since our small business is retail Our target is all Genders Male and
Female from kids to adults. We will also target customers of all sizes such as petite,
small, medium, large, and plus sizes of all ages. As said, our targeted customers are
available for all genders we will provide unisex clothes as well. Our target income is for
everyone in high, middle, and lower-income consumers since our prices are very
competitive or affordable. These are the age groups and gender that we want to attract.
Demographic Segmentation Chart
Based on targeted gender and age.

We are primarily targeting the following

three customer segments Outline:

Column1 On how our products could give solution to

Demographic Segment

25%

38%

37%

High-Income Middle-Income Lower-Income

Wear Me Fashion Boutique estimates more or less 100 products to be purchased from
our targeted buyers. The retail clothing business can be affected by external changes in
economics it can have both positive and negative effects on the clothing business.
People have more disposable income during economic booms. As a result, according to
Pestle Analysis, they may buy more clothing, increasing sales for clothing
manufacturers, wholesalers, and retailers. Recessions like us Wear Me Fashion
Boutique, on the other hand, have the opposite effect. These various clothing entities'
sales may be significantly lower. As a result, we retailers may find ourselves with a large
amount of inventory. Furthermore, we may be forced to sell the clothing at significantly
reduced prices. To compete with more generic brands, clothing manufacturers and
retailers like us may need to sell lower-priced clothing brands. When consumers have
less disposable income, they frequently shop for lower-priced brands.

Wear Me Fashion Boutique and X fashion (competitor) if we estimate the volume and
sales for the month Wear Me Fashion Boutique sold 100 units of a product at an
estimated price of ₱50 per piece of clothing the sales value would be 100 and our sales
would be ₱5,000. Meanwhile, if X Fashion (competitor) had sold 50 units of products in
a month at an estimated price of ₱79 pesos their sales value would be 50 and their
sales would be ₱3,950. Therefore, our business managed to gain more income since
our products were sold at a lower price.

Wear Me Fashion Boutique will sell a mix of well-known name brands and clothing lines
from select fashion designers. We will closely monitor generational fashion trends as
well as the purchasing habits of our own customers. Furthermore, we will concentrate
on the styles, colors, and fits that will flatter our customers' body figures. We will profit
from the sale of our merchandise. Our pricing structure will remain flexible, as we will
use suggested retail pricing on popular brands as well as the standard keystoning
process. Furthermore, we will use a value-based pricing structure that measures the
value of our products to our customers, such as ease of access, quality, customer
service, and styles that flatter our target consumer. One key feature that separates
Wear Me Fashion Boutique from other clothing retailers in Btac. Viejo is our
commitment to providing all customers with a variety of clothing options. Since our
primary concern is to ensure our customers feel happy and confident with their
purchases. We will provide clothing to all sizes from petite to plus size. Our goal is to
provide a superior customer service system. Through our friendly reception and inviting
atmosphere. As said what makes us different from other retailers is because of our
affordable clothing that offers all sizes which will make you feel confident and also our
superior customer service.

Sales and Marketing Plan

Wear me fashion boutique is a retailed store so we will use the Price Skimming and Loss Leader
Pricing, these are the sales strategy that the team wanted to apply. For the reasons that, Price
Skimming, we will launch our product with the best price we can offer yet lately, we will make it
cheaper to attract customers and at that moment the Loss Leader Pricing will enter the price
strategy that we will use. We will attract customers by giving one major discount while pursuing
them to purchase more so that the end result will gain more profit. The marketing channel that
Wear Me Fashion Boutique will use is network marketing and direct selling. Network marketing
is the first marketing channel that we will use because it is the best way that we can market our
product. We will be posting our product to our social media accounts to sell and inform our
friends about our products as well as to convince them. Next is direct selling, it is also our best
option to market our products because this type of market channel is not that expensive. We can
market to the people we know and they can also convince their friends or family to buy our
products. For our market material, we will only use our cellphones to take pictures and post them
on social media. We will also create some posters to post on our Facebook page. The
approximate budget is 100 pesos for the internet for us to be able to post the products, this is also
good for more than a week. The distribution method that we will use is a direct distribution
where we will directly sell and send our to the customers our products.

Ownership Structure and Management Plan

Wear me fashion boutique is a partnership kind of a legal structure. It is owned by two persons
that carry the business jointly and share in the income and risks. Mary and Lloyd owned the
WMFB who also found the business, they are also the mind of the business. Lyka and Grechelle
are the co-manager, they manage and maintain the image of the WMFB. They are also the
campaign managers of the business. Xz, Abi, Hazel, Liezl, and Eunice are the retailers, they are
responsible for selling as well as auditing the revenue of their sales. WMFB is a retailed store
specifically the target buyers are on the internet so basically, the store work hours are open 24
hours. The Facebook page that the store created has automatic replies to every person who has a
question regarding the product. The start labor hour is 9:00 am to 10 pm which can entertain the
interested buyers. Lyka and Grechelle will also be the trainers for the sellers on how to
encourage buyers to purchase the products. The sellers will have seminars or webinars to
understand completely the cycle of the business.

Operating Plan

The day-to-day operation of our thrift business includes focusing on providing the best quality
and best customer service. We understand that the purpose of our thrift bus is to allow those
people to buy affordable and good quality" clothes and we remain focused on using our
resources to provide what our regular customers want and what new customers want. To this
end, a big part of our business plan is to continue to attract the best in our locality. We found that
the new trend clothes are a huge selling point in our thrift business, and we intend to use this
opportunity to bring new people into our shop /store. We have, for instance, established a
number of mutually beneficial relationships with regular customers, and these customers have
provided us with some good feedback. We feel that these relationships are mutually beneficial
providing new customers good services and at the same time providing them with the price they
can afford. The sale of products is another big part of our operation plan, we continue to use this
promotional technique to bring new customers through our doors/ shop. we have already enjoyed
great success in using this strategy, and we intend to fully exploit this strategy in the future.

Professional References

Aileen Fern Dion

Karleen Babunas

Helen Dahang