BRAND NAME:

BEAD ME UP 2
THE BEADLES 3
LOGO: BEAD ME UP 2
TAGLINE: Adorn Your Style, Define Your Charm 3

Brand name and logo: THE BEADLES

Tagline: Adorn Your Style, Define Your Charm

I. Introduction (JIMENEZ) (SUNDAY, JUNE 18)

 -Guide Notes: Could be a page or two, it is the brief statement/rationale about

the launching of the brand

Example:
“This is a marketing plan for “Algae juice drink” which is made up out of “Spirulina
platensis”... a cultured spirulina where.....so forth and so on......

-Vision and mission (VIRI) (SUNDAY, JUNE 18)

II. Business Analysis (GUIRA, GARIENTE, LLANERA, IDA, LLUP) (MONDAY, JUNE 19)

Guide Notes: This is the “environmental analysis” or environment scanning. It should be

stated in a few paragraph and discuss business environment aspects which could affect
the brand positively or negatively: economic conditions, financial condition, politico-
legal, socio-cultural forces and other pressures or trends perceived. Also, the
relevance of the environmental pressures to the product launch should be explicitly
stated.

III. Competitive Situation (HUGO, GARCIA, ARQUERO) (MONDAY, JUNE 19)

Guide Notes: Highlights of the total market potential, specific industry condition
as well as distribution strengths and weakness of competitors are briefly discussed
by geographical area, including the known deployment of the sales force of
different competitors.
TOTAL MARKET POTENTIAL: (TALKS ABOUT CERTAIN PRICE OR TOTAL REVENUE
WE WANT TO ACHIEVE LIKE IN A CERTAIN TIME or ITO YUNG CERTAIN DAMI NA
GUSTO MABENTA IN A SPECIC TIME), (Kunwar isa 1 month makakakita dapat ng
20K or in 1 month makakabenta dapat ng 100 pcs. Of accessories)

Definition of Market Potential

For example, the market potential for ten speed bicycles may be worth $5,000,000 in sales
each year. On the other hand, the market potential for motorcycles may be 500,000 units each
year, which is a measure of sales volume rather than sales value.

Salesforce Deployment is nothing but copying/transferring Salesforce metadata from one

Salesforce organization to another. There are various methods to achieve Salesforce metadata
deployment.
Sales deployment decisions define the who, what, when, where, and how of customer
coverage - addressing how many and what type of salespeople will contact which customers
with what frequency.

Certainly! Here's a brief discussion of the distribution strengths and weaknesses of

competitors in the beads accessories market based on geographical areas:

1. North America:

Strengths:

 Well-developed retail infrastructure: North America has a robust retail network,

including large chain stores, specialty boutiques, and online platforms, providing
extensive distribution opportunities for beads accessories.
 Strong consumer demand: The region has a relatively high fashion consciousness
and a diverse customer base, contributing to a healthy market for beads
accessories.
 Access to international suppliers: North American distributors often have access
to a wide range of global suppliers, allowing them to offer a diverse selection of
beads accessories to customers.

Weaknesses:

 Intense competition: The North American market is highly competitive, with

numerous established brands and retailers vying for market share. This can make
it challenging for new or smaller competitors to break through and gain visibility.
 Cost of distribution: The vastness of the region and logistical challenges can
result in higher distribution costs, particularly for companies operating across
multiple states or countries within North America.
2. Europe:

Strengths:

 Established fashion industry: Europe is known for its strong fashion culture, with
major fashion capitals such as Paris, Milan, and London. This creates a conducive
environment for beads accessory distribution, with a focus on style and trends.
  Proximity to suppliers: Many European countries have proximity to bead
manufacturers in Eastern Europe and Asia, enabling faster and more cost-
effective sourcing of beads accessories.
 Well-established trade shows: Europe hosts renowned trade shows and
exhibitions that attract buyers and retailers from around the world. This provides
opportunities for beads accessory brands to showcase their products and
establish partnerships.

Weaknesses:

 Fragmented market: Europe comprises various countries, each with its own
language, culture, and consumer preferences. This can present challenges in
terms of understanding and catering to diverse markets.
 Regulatory complexities: Companies distributing beads accessories in Europe
must navigate different regulations and compliance requirements in each country
they operate, adding complexity to distribution processes.
3. Asia:

Strengths:

 Manufacturing hub: Asia is a major manufacturing hub for beads accessories,

offering a wide variety of products at competitive prices. This provides local
competitors with an advantage in terms of cost and availability.
 Growing consumer market: Asian countries, particularly China and India, have a
large and growing consumer market, contributing to the demand for beads
accessories.
 E-commerce boom: Asia has experienced a significant surge in e-commerce
adoption, with platforms like Alibaba, JD.com, and Amazon dominating the
market. This offers ample opportunities for online distribution of beads
accessories.

Weaknesses:

 Intense competition within the region: Asian markets are highly competitive, with
numerous local and international brands vying for market share. This can make it
challenging for new entrants to establish a strong foothold.
 Language and cultural barriers: Asia consists of diverse cultures and languages,
requiring a nuanced approach to marketing and distribution strategies tailored to
each market.
as well as distribution strengths and weakness of competitors are briefly discussed
by geographical area, including the known deployment of the sales force of
different competitors.

Arts.en.Crafts

Competitors Strengths

 Easily Access to some Regional Areas: Manila is considered commercial capital of the Philippines
wherein everything in term of distribution system is easily can be done through different logistic
companies that may found in different area of Manila.
 High customer demand: The region has a relatively high awareness of fashion and a broad
customer base, which leads to a thriving market for beads and jewelry accessories.
 Proximity to different suppliers: Manila Region are close to bead vendors like divisoria in
which, implies more rapid and more cost-effective sourcing of beads/stones accessories.

Distribution Weakness

 Strong competition: The Manila Region market is extremely competitive, with many well-known
brands and stores striving for position in the market. This can make it difficult for new or smaller
competitors to break through and get public consciousness.
 Cost of distribution on other location: In part to the broadness of the region and logistical
obstacles, distribution costs can be greater, particularly for numerous regions and province
areas or other part island of Philippines.

North and South Luzon

 Well-developed shopping infrastructure: North Luzon has a well-developed retail network that
includes massive chain stores, specialist boutiques, and internet platforms, allowing for broad
distribution prospects for beads and accessories.

Weaknesses:

• Market fragmentation: Some provincial part of these sector, has a distinct language, culture, and
preferences for consumers. Understanding and appealing to different markets might be difficult as a
consequence.

• Regulatory complexities: Businesses distributing beads and accessories in some provincial region need
to handle various rules and compliance standards in each region in which they operate, affecting
distribution operations, wherein it may cause delay for supplies for the certian bead business since the
needs for materials or the supply of material may came up in some industrialize place where the main
factory of material came from.
Sales Force and its Distribution Strengths and Weaknesses

As our business is being align with having a certain same business that offers common product, the
competitors within the geographical area of Manila considerate has lot of competing business especially
when it comes to tackled the promotion and distribution business competitors named Dear Solana and
Peri Winkle are share similar approach to marketing sales with our business.

in the main target customer we wanted to offer our product which in the student of PUP this are some
competitors we can considered:

Sales Force and Its Distribution Strengths and Weaknesses

As our business aligns with another business that offers the same product, we face a significant
competition in the geographical area of Manila. This is especially true for our main target customers, the
students of PUP. Here are some competitors we should consider:

1. Dear Solana
2. Peri Winkle

Sales Force and Its Distribution Strengths and Weaknesses

As our business aligns with another business that offers a similar product, we face significant
competition in the geographical area of Metro Manila. This is especially true when it comes to promoting
and distributing our products. Two competitors, tw.kart and Beadzzz Club, are we considerate has a
similar approach to marketing, and sales with our business.

 Tw. Kart
 This business is also selling a different kinds of fashion accessories wherein in they are
using beads as significant material in creating those items there being offered. Beside from that
this business also using (2) notable eCommerce platforms in the Philippines: Shopee and Lazada,
as well as three (3) well-known social media platforms: Facebook, Instagram, and TikTok as way
of their platform in selling their products.

The following are the strengths and weaknesses of this following competitor:

 Beadzzz Club
 This certain business also offering some accessories specifically a bracelet, necklace,
anklet, phone charms and facemask holder that also made up with different kind of beads. A
certain business only uses two different platform which Shopee and Instagram as way of
promoting its product.

The following are the strengths and weaknesses of this following competitor: