Advertising Hy abgNy GA al a ll Gt any a yal esa 42) pill Gy) Ag jall@ayal) | ais) Lol! Part one : Reading 15points A) Comprehension Spoints 1) aA (positive) B.C (reached) eB (deceived) O.5ptx3 15pt 2) T[T2z][3 |[@4 O.5ptx4 apts alel|a@al|» 3) a. Ads succeed to persuade consumers through attractive advertising tactics, such as: celebrities’ endorsement, online ads and product iia placement. pt b. Yes, they are, O.5pt Justification: This eventually sums tp to benefit the economic stature of Ipt aK the country. 5p ¢. Advertising creates unrealistic expectations about products and causes Ipt deception for customers, 4) ¢ (‘The Effects of Advertising on Customers) ipt 1p B) Text Exploration. Tpis Zpis 1) a. attractive b, impact ¢. advertisements O.Sptx3 L5pt 2) ‘Verb Noun Adjective to influence 7 influential/ ed/ ing 7 persuasion | persuasive/ ing Ropers Lipt toattract attraction |/ 3) la. Provided that the advertising companies increase their sales, the country's economy will prosper. Or: the country's economy will prosper provided that the advertising ‘companies increase their sales. Ipexe 2pts b. The Company has adopted well studied advertising strategies; thus, its revenue has largely increased. Or; The Company has adopted well studied advertising strategies, Thus, its revenue has largely increased, 4) 1/2] 3|4 Jia O.5pt<4 apts Part two : Written Expression Relevance | Semantic | Correctuse | Excellence (vocabulary Spis Spts coherence | of English & creativity) Tp pt 2 pis Tpt'B) Text Exploration (7pts) 1) Find in the (ext words or phrases that are closest in meaning to the following. (1.5pt) ‘a. appealing ($1) b. effect (§2) ©. commercials (§3) 2) Complete the chart as shown in the example. (1.5pt) Verb ‘Noun Adjective Example | to innovate innovation innovated influence to persuade attractive 3) Combine each pair of sentences with the connectors given between brackets. Make changes where necessary. (2pts) ‘a. The advertising companies increase their sales. The country’s economy prospers. (provided that) b, The Company's revenue has largely increased. The company has adopted well studied advertising strategies. (thus) 4) Reorder the following sentences to get a coherent passage. (2pts) which is built by the advertisers themselves, which raise the consumer's intentions towards a product, Branel image, persuasiveness and celebrity endorsement are the key factors Such buying behaviour is strongly influenced by the image of the product ao re Part Two: Written Expression (5pts) Choose ONE of the following topics. ‘Topic One: The influence of advertising on people can sometimes be more negative than positive. Use the following notes to write an article of about 100- 120 words on the dangers of commercials. Control / consumers’ choices. Manipulate or push / people/ purchase unnecessary items, Some adverts / deceptive / fake. Bad impact / children Topic Two: You are a member of an association that fights counterfeiting, You are invited to deliver a speech of about 100-120 words on the risks of the imitated products,Advertising Part One : Reading (15pts) A) Comprehension (8pts) Read the text then do the activities below, Advertising has brought in an advanced manner of building awareness about any product or service in the society, It has enabled the consumers to have knowledge about them before making any purchase. In recent years, advertising has grown on the levels of creativity and innovation, The types of ads being produced these days are largely influencing the minds af people by persuading them through attractive advertising tactics such as: celebrity enclorsement, online ads and product placement. “These tactics have shown a great impact on consumers. Today, the human needs are fulfilled by the source of advertisements. Almost every product is advertised in order to reach larger group of people. This benefits the company with increased sales by controlling the mind of the interested person answering their want and building their desire to purchase, This eventually sums up to benefit the economic stature ‘of the country. ‘Advertisements are then a way to provoke people to buy as they increase their awareness keeping them updated with the activities of markets. They also enable them to participate in the ongoing happenings market actively, In other words, the impact of advertising on society has brought in a great change making people think beyond their compact world of stability and changing their way of living, And yet, creating unrealistic expectations about products and causing deception for customers. wwweasypresswire.com 1) Write the letter that corresponds to the right answer. (1-5pt) a. Advertising has a .........-..-,.effect on customers’ awareness about the different products. A) positive B) negative ©) bad b, People’s demands are ... thanks to the ads. A) neglected B) ignored ©) reached Consumers may get ...............With fake products. A) rewarded B) deceived ©) served 2) Read the text and put the following ideas in the order they appear in the text. (2pts) a. Thanks to advertising, buyers have an idea about a product before buying it b. Advertising has changed people's lifestyle. ¢. Advertised items aim at touching the majority of people. d. Customers are well informed about the market activities. 3) Answer the following questions according to the text. (3.5pts) a, How do ads succeed in persuading the consumers? b. Are advertisements beneficial to the country's economy? Justify, . What are the main drawbacks of advertising? 4) Copy the title you think is the most appropriate. (Ipt) a The Bad Influence of Advertising on Societies. b. Advertising and Endorsement ¢. The Effects of Advertising on Customers,