GMAC Cost Items V2 TopsaWeek01

GCAM Expense included in Weekly eComm Tracker
Country peru
Banner econo
No Fill
Marketing Total
Paid Search - Paid Media Spend on eCommerce campaigns in Paid Search Channels
Affiliate - Affiliate Fees related to eCommerce
Paid Social - Social Spend related to eCommerce
Email - Costs related to Email
Other - Other digital media spend related to eCommerce
Marketplace - Costs related to Marketplace
Paid Media Total

Content - Content that is specifically created for digital marketing campaigns
Agency - Costs paid to an Agency that is supporting eCommerce marketing activities
Offline Marketing - Any offline Marketing specifically related to eCommerce
Other - Any other variable eCommerce marketing cost not part of the above
Other Marketing
Employee Costs Total
Customer service - Whats App Operator
Customer service - Email Operator
Customer service - Telephone Operator
Customer service
Customer service
-
-
Other Store Costs Total
Other - eCommerce Web Store Platform (Variable charges only)
Other - Electronic Payment service provider
Other - Impuestos s venta (no VAT)
Other - Credit Card fee (processing fee)
Other - Herramienta anti-fraude
Other
Other
Items to be included in Gross Margin besides the product cost

Packaging e-commerce, dedicated or partial
Packaging materials for e-commerce sales
Obsolescence / Shringkage / Brackage
Lab costs related to eCommerce sales
Distrib /Warehouse related to eCommerce sales
Courier / Delivery services
Empaque
Items to be allocated in CX&D Overhead Cost

eCommerce Web Store Platform (Fixed charges only)
Digital CX&D and CRM services (internal team)
Digital CX&D and CRM services (external agency)
Marketing dedicated marketing
d in Weekly eComm Tracker
Y/N Service name Weekly/Monthly

Paid Media Spend on eCommerce campaigns in Paid Search Channels
Affiliate Fees related to eCommerce
Social Spend related to eCommerce
Costs related to Email
Other digital media spend related to eCommerce
Costs related to Marketplace
Content that is specifically created for digital marketing campaigns

Costs paid to an Agency that is supporting eCommerce marketing activities
Any offline Marketing specifically related to eCommerce
Any other variable eCommerce marketing cost not part of the above
Y/N Full Time? Weekly/Monthly

Whats App Operator
Email Operator
Telephone Operator
Y/N Specify Weekly/Monthly

eCommerce Web Store Platform (Variable charges only)
Electronic Payment service provider
mpuestos s venta (no VAT)
Credit Card fee (processing fee)
Herramienta anti-fraude
Gross Margin besides the product cost

dedicated or partial
e-commerce sales
age / Brackage
mmerce sales
ted to eCommerce sales
CX&D Overhead Cost

Platform (Fixed charges only)
ervices (internal team)
ervices (external agency)
Weekly Weekly Weekly Weekly Weekly Weekly
Monthly Monthly Monthly Monthly Monthly Monthly
Week01-23 Week52 Week51 Week50 Week49 Week48

Eur K Eur K Eur K Eur K Eur K Eur K
243 285 684 555 358 539
211 248 595 483 311 469
32 37 89 72 47 70
243 285 684 555 358 539
- - - - - -
148 148 148 148 148 148
148 148 148 148 148 148
66 104 134 178 52 117

66 104 134 178 52 117
Week47 Week46 Week45 Week44 Week43 Week42

1,235 1,007 424 323 1,164 599
1,074 876 369 281 1,012 521
161 131 55 42 152 78
1,235 1,007 424 323 1,164 599
- - - - - -
148 148 148 148 148 148
148 148 148 148 148 148
130 105 70 97 223 87

130 105 70 97 223 87

536 419 902 1,228 951 751
466 364 784 1,068 827 653
70 55 118 160 124 98
536 419 902 1,228 951 751
- - - - - -
148 148 148 148 148 148
148 148 148 148 148 148
108 108 90 119 102 137

108 108 90 119 102 137

495 552 520 428 378 1,266
430 480 452 372 329 1,101
65 72 68 56 49 165
495 552 520 428 378 1,266
- - - - - -
148 148 148 148 148 148
148 148 148 148 148 148
83 108 67 92 92 41
83 108 67 92 92 41
Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly
Monthly Monthly Monthly Monthly Monthly Monthly Monthly Monthly
Week29 Week28 Week27 Week26 Week25 Week24 Week23 Week22

Eur K Eur K Eur K Eur K Eur K Eur K Eur K Eur K
871 521 1,182 617 751 605 454 181
757 453 1,028 536 653 526 395 157
114 68 154 80 98 79 59 24
871 521 1,182 617 751 605 454 181
- - - - - - - -
148 148 148 148 148 148 148 148
148 148 148 148 148 148 148 148
144 133 183 68 79 22 40 30

144 133 183 68 79 22 40 30

364 470 650 650 650 787 465 723
316 409 565 565 565 684 404 629
47 61 85 85 85 103 61 94
364 470 650 650 650 787 465 723
- - - - - - - -
148 148 148 148 148 148 148 148
148 148 148 148 148 148 148 148
52 55 32 23 59 173 10 43
52 55 32 23 59 173 10 43

735 798 939 623 421 712 445 409
639 694 817 542 366 619 387 355
96 104 122 81 55 93 58 53
735 798 939 623 421 712 445 409
- - - - - - - -
148 148 148 148 148 148 148 148
148 148 148 148 148 148 148 148
102 75 50 41 38 47 40 31
102 75 50 41 38 47 40 31

293 610 690 508 104 504 1,700 1,291
255 530 600 442 91 439 1,478 1,122
38 80 90 66 14 66 222 168
293 610 690 508 104 504 1,700 1,291
- - - - - - - -
148 148 148 148 148 148 167 167
148 148 148 148 148 148 167 167
45 50 56 31 22 52 114 108
45 50 56 31 22 52 114 108

1,258 754 1,881 1,517 696 837 939 425
1,094 656 1,635 1,320 605 728 817 369
164 98 245 198 91 109 123 55
1,258 754 1,881 1,517 696 837 939 425
- - - - - - - -
167 167 167 167 167 167 167 167
167 167 167 167 167 167 167 167
74 62 176 157 13 38 121 71

74 62 176 157 13 38 121 71

545 81 90 409 1,011 751 926 1,033
474 70 79 356 879 653 805 899
71 11 12 53 132 98 121 135
545 81 90 409 1,011 751 926 1,033
- - - - - - - -
167 167 167 167 167 167 167 167
167 167 167 167 167 167 167 167
45 32 39 31 55 82 51 19
45 32 39 31 55 82 51 19

887 840 596 699 1,180 635 1,295 508
772 731 519 608 1,026 552 1,126 442
116 110 78 91 154 83 169 66
887 840 596 699 1,180 635 1,295 508
- - - - - - - -
167 167 167 167 167 167 167 167
167 167 167 167 167 167 167 167
44 25 23 31 107 29 90 25
44 25 23 31 107 29 90 25

788 1,040 1,229 1,065 865 923 748 1,161
685 905 1,068 926 752 802 650 1,010
103 136 160 139 113 120 98 151
788 1,040 1,229 1,065 865 923 748 1,161
- - - - - - - -
167 167 167 167 - - - -
167 167 167 167
32 22 24 36 27 24 52 27
32 22 24 36 27 24 52 27

1,076 1,704 857 1,478 1,001 1,478 1,037 986
936 1,482 745 1,285 871 1,285 902 857
140 222 112 193 131 193 135 129
1,076 1,704 857 1,478 1,001 1,478 1,037 986
- - - - - - - -
- - - - - - - -
50 162 29 60 41 142 30 26
50 162 29 60 41 142 30 26

938 995 931 797 724 1,229 2,017 -
815 865 810 693 629 1,069 1,754 -
122 130 121 104 94 160 263 -
938 995 931 797 724 1,229 2,017 -
- - - - - - - -
- 125 125 125 125 125 125 125
125 125 125 125 125 125 125
50 52 36 48 66 48 42 33
50 52 36 48 66 48 42 33

- 289 2,353 1,475 1,239 1,865 1,553 1,257
- 251 2,046 1,282 1,078 1,621 1,350 1,093
- 38 307 192 162 243 203 164
- 289 2,353 1,475 1,239 1,865 1,553 1,257
- - - - - - - -
125 125 125 125 125 125 125 -
125 125 125 125 125 125 125
29 36 37 49 76 111 97 65
29 36 37 49 76 111 97 65

1,317 2,401 3,459 1,378 1,470 1,176 1,028 244
1,145 2,088 3,008 1,199 1,278 1,023 894 212
172 313 451 180 192 153 134 32
1,317 2,401 3,459 1,378 1,470 1,176 1,028 244
- - - - - - - -
- - - - - - - -
73 115 371 144 82 42 79 38

73 115 371 144 82 42 79 38
Week37 Week36 Week35 Week34
Eur K Eur K Eur K Eur K
- 528 968 497
- 229 421 216
- 34 63 32 comisiones de la agencia [15% de la inversion en ADS]
- 264 484 248
- - - -
- - - -
22 57 28 20
22 57 28 20
GCAM Expense included in Weekly eComm Tracker
Country peru
Banner econo
No Fill
Marketing Total
Paid Search - Paid Media Spend on eCommerce campaigns in Paid Search Channels
Affiliate - Affiliate Fees related to eCommerce
Paid Social - Social Spend related to eCommerce
Email - Costs related to Email
Other - Other digital media spend related to eCommerce
Marketplace - Costs related to Marketplace
727.95
Content - Content that is specifically created for digital marketing campaigns
Agency - Costs paid to an Agency that is supporting eCommerce marketing activities
Offline Marketing - Any offline Marketing specifically related to eCommerce
Other - Any other variable eCommerce marketing cost not part of the above
Other Marketing
Employee Costs Total
Customer service - Whats App Operator
Customer service - Email Operator
Customer service - Telephone Operator
Customer service
Customer service
-
-
Other Store Costs Total
Other - eCommerce Web Store Platform (Variable charges only)
Other - Electronic Payment service provider
Other - Impuestos s venta (no VAT)
Other - Credit Card fee (processing fee)
Other - Herramienta anti-fraude
Other
Other
Items to be included in Gross Margin besides the product cost

Packaging e-commerce, dedicated or partial
Packaging materials for e-commerce sales
Obsolescence / Shringkage / Brackage
Lab costs related to eCommerce sales
Distrib /Warehouse related to eCommerce sales
Courier / Delivery services
Empaque
Items to be allocated in CX&D Overhead Cost

eCommerce Web Store Platform (Fixed charges only)
Digital CX&D and CRM services (internal team)
Digital CX&D and CRM services (external agency)
Marketing dedicated marketing
d in Weekly eComm Tracker
Y/N Service name

Paid Media Spend on eCommerce campaigns in Paid Search Channels
Affiliate Fees related to eCommerce
Social Spend related to eCommerce
Costs related to Email
Costs related to Marketplace

Y/N Full Time?

Whats App Operator
Email Operator
Telephone Operator
Y/N Specify
eCommerce Web Store Platform (Variable charges only)
Electronic Payment service provider
mpuestos s venta (no VAT)
Credit Card fee (processing fee)
Herramienta anti-fraude
Gross Margin besides the product cost

dedicated or partial
e-commerce sales
age / Brackage
mmerce sales
ted to eCommerce sales
CX&D Overhead Cost

Platform (Fixed charges only)
ervices (internal team)
ervices (external agency)
Week01-23 Week52 Week51 Week50 Week49
Eur K Eur K Eur K Eur K Eur K
Weekly/Monthly 1,516 514 2,090 1,441 834
1,318 447 1,817 1,253 726
198 67 273 188 109
1,516 514 2,090 1,441 834
- - - - -
Weekly/Monthly 303 303 303 303 303
303 303 303 303 303
Weekly/Monthly 223 251 480 443 180

223 251 480 443 180
500 1,868 2,799 883 994 2,659
435 1,624 2,434 768 864 2,312
65 244 365 115 130 347
500 1,868 2,799 883 994 2,659
- - - - - -
303 303 303 303 303 303
303 303 303 303 303 303
370 574 418 172 229 661

370 574 418 172 229 661
781 1,121 1,224 1,355 1,657 246
679 975 1,064 1,178 1,441 214
102 146 160 177 216 32
781 1,121 1,224 1,355 1,657 246
- - - - - -
303 303 303 303 303 303
303 303 303 303 303 303
181 214 195 270 286 155

181 214 195 270 286 155
631 984 1,021 1,022 706 606
549 856 888 889 614 527
82 128 133 133 92 79
631 984 1,021 1,022 706 606
- - - - - -
303 303 303 303 303 303
303 303 303 303 303 303
177 216 167 113 205 127

177 216 167 113 205 127
711 2,010 773 2,891 1,148 895
618 1,748 672 2,514 998 778
93 262 101 377 150 117
711 2,010 773 2,891 1,148 895
- - - - - -
303 303 303 303 303 303
303 303 303 303 303 303
202 293 168 344 141 121

202 293 168 344 141 121
1,026 996 821 1,510 1,387 728 516 2,025
892 866 714 1,313 1,206 633 449 1,760
134 130 107 197 181 95 67 264
1,026 996 821 1,510 1,387 728 516 2,025
- - - - - - - -
303 303 303 303 303 303 303 303
303 303 303 303 303 303 303 303
79 77 65 52 64 48 88 104
79 77 65 52 64 48 88 104
2,486 1,062 681 1,085 1,134 924 561 1,087
2,162 923 593 944 986 803 488 945
324 138 89 142 148 120 73 142
2,486 1,062 681 1,085 1,134 924 561 1,087
- - - - - - - -
303 303 303 303 303 303 303 303
303 303 303 303 303 303 303 303
236 68 52 185 70 120 75 67

236 68 52 185 70 120 75 67
1,759 1,304 1,299 920 1,360 856 478 775
1,529 1,134 1,130 800 1,183 745 416 674
229 170 169 120 177 112 62 101
1,759 1,304 1,299 920 1,360 856 478 775
- - - - - - - -
303 303 303 303 303 303 303 303
303 303 303 303 303 303 303 303
95 89 110 78 94 117 89 126

95 89 110 78 94 117 89 126
468 1,480 1,789 1,467 928 1,527 1,933 1,478
407 1,287 1,556 1,276 807 1,328 1,681 1,286
61 193 233 191 121 199 252 193
468 1,480 1,789 1,467 928 1,527 1,933 1,478
- - - - - - - -
303 342 342 342 342 342 342 342
303 342 342 342 342 342 342 342
85 169 198 128 136 225 332 143

85 169 198 128 136 225 332 143
1,522 1,138 676 604 534 702 752 1,118
1,323 989 588 525 465 610 654 972
199 148 88 79 70 92 98 146
1,522 1,138 676 604 534 702 752 1,118
- - - - - - - -
342 342 342 342 342 342 342 342
342 342 342 342 342 342 342 342
102 430 93 135 94 137 137 35

102 430 93 135 94 137 137 35
1,172 1,678 1,449 1,267 1,447 1,171 1,025 3,144
1,019 1,460 1,260 1,102 1,258 1,018 891 2,734
153 219 189 165 189 153 134 410
1,172 1,678 1,449 1,267 1,447 1,171 1,025 3,144
- - - - - - - -
342 342 342 342 342 342 342 342
342 342 342 342 342 342 342 342
138 111 71 122 79 75 62 216

138 111 71 122 79 75 62 216
673 3,201 684 1,182 1,270 2,257 1,198 1,242
586 2,784 595 1,028 1,104 1,962 1,042 1,080
88 418 89 154 166 294 156 162
673 3,201 684 1,182 1,270 2,257 1,198 1,242
- - - - - - - -
342 342 342 342 342 342 342 499
342 342 342 342 342 342 342 499
115 269 79 86 100 81 72 106

115 269 79 86 100 81 72 106
1,252 1,267 1,518 1,355 3,706 1,269 1,384 1,856
1,089 1,102 1,320 1,179 3,223 1,103 1,204 1,614
163 165 198 177 483 165 181 242
1,252 1,267 1,518 1,355 3,706 1,269 1,384 1,856
- - - - - - - -
499 499 499 499 499 499 499 499
499 499 499 499 499 499 499 499
107 181 187 181 578 95 97 117

107 181 187 181 578 95 97 117
2,241 1,301 1,223 1,225 1,222 1,066 1,140 1,107
1,949 1,131 1,064 1,065 1,062 927 991 963
292 170 160 160 159 139 149 144
2,241 1,301 1,223 1,225 1,222 1,066 1,140 1,107
- - - - - - - -
499 499 499 499 454 454 454 454
499 499 499 499 454 454 454 454
241 103 115 110 175 141 206 328

241 103 115 110 175 141 206 328
3,110 2,478 2,199 1,410 2,668 3,694 2,052 2,039
2,704 2,155 1,912 1,226 2,320 3,212 1,785 1,773
406 323 287 184 348 482 268 266
3,110 2,478 2,199 1,410 2,668 3,694 2,052 2,039
- - - - - - - -
454 454 454 454 454 454 454 454
454 454 454 454 454 454 454 454
230 217 206 65 218 308 177 218

230 217 206 65 218 308 177 218
Week48 Week47 Week46 Week45 Week44 Week43 Week42 Week41 Week40
Eur K Eur K Eur K Eur K Eur K Eur K Eur K Eur K Eur K
3,154 2,632 1,970 1,987 3,007 4,430 1,945 1,932 1,653
2,742 2,289 1,713 1,728 2,615 3,853 1,691 1,680 1,437
411 343 257 259 392 578 254 252 216
3,154 2,632 1,970 1,987 3,007 4,430 1,945 1,932 1,653
- - - - - - - - -
454 454 579 579 153 153 153 153 153
454 454 579 579 153 153 153 153 153
339 289 295 253 283 941 516 229 274

339 289 295 253 283 941 516 229 274
Weekly Weekly
Monthly Monthly

2,656 2,708 754 2,154 3,382 3,665
2,310 2,355 656 1,873 2,941 3,187
346 353 98 281 441 478 comisiones de la agencia [15% de la inversio
2,656 2,708 754 2,154 3,382 3,665
- - - - - -
153 153 153 153 153 153
153 153 153 153 153 153
485 240 213 242 326 228

485 240 213 242 326 228
a agencia [15% de la inversion en ADS]
Account KPI Type
OL8329910 Online Sales - Direct Direct
OL8329920 Online Sales - Organic Organic
OL8329930 Online Sales - Email Email
OL8329940 Online Sales - Paid Search Paid Search
OL8329950 Online Sales - Paid Social (Paid) Social
OL8329960 Online Sales - Referral Referral
OL8329990 Online Sales - Other Other
OL8328000 Returns
OL8329999 Net Sales
OL7399999 Purchased Products
OL7999999 Direct Margin
OL4710340 Direct warehousing cost
OL4710350 Direct outbound distribution cost
OL4710699 Other direct costs

OL4710999 Other Margin Costs
OLGross_Margin Gross Margin
OL4730901 Paid Search Paid Search
OL4730902 Affiliate Affiliate
OL4730903 Paid Social Paid Social
OL4730904 Email Email
OL4730906 Other Other
OL4730907 Marketplace Marketplace
OL4730929 Paid Media Total
OL4730940 Content
OL4730945 Agency
OL4730990 Offline Marketing
OL4730950 Other
OL4730999 Total Marketing
OL4720999 Employee Costs
OL4755999 Other Store Costs
Gross Contr. After Marketing (GCAM)

OL4725999 Occupancy
OL4760999T Depreciation
OL4794999 Total Costs
OL4799999 Online Store EBITA
Banner Online Overhead

Overhead (CX&D Cost Center)
Definition
Sales coming from user that typed your website URL into
the browser or came to your site via a bookmark
Sales from unpaid search on any search engine
Sales coming from email
Sales coming from ad-words
Sales coming from any social network (Facebook, Instagram)
Sales coming from any other website (not social network)
Any other form of Sales not part of above (e.g. WhatsApp Sales)
Previously purchased merchandise that was send back for which a

customer in turn received a refund in the original form of payment
Calculated
Cost of goods sold
Calculated
All costs related to inbound, handling, packaging

specifically related to your ecommerce activities
All costs related to shipping (outbound)

specifically related to your ecommerce activities
All other costs specifically related

to your warehousing & distribution (for ecommerce)
Fulfilment Costs
Calculated
All Paid Media Spend on eCommerce campaigns in Paid Search Channels
All Affiliate Fees related to eCommerce
All Paid Social Spend related to eCommerce
All costs related to Email
All costs related to Marketplace
Calculated
Calculated
Customer service activities for your eCommerce business
Payment Service Provider Costs for your eCommerce business
Calculated
Rent related to office space (for your ecommerce activities)
Depreciation ratelated to eCommerce activities
Calculated
Calculated
Include here all FTE costs that are specifically related to eCommerce:
eCommerce manager, dedicated marketing manager
Guidance
Excl.VAT, after discounts, before returns (broken down by category)
Split by Product Category (Optical, Sunglasses, CL&CLCP, Other)

No split by Sales Channel (Direct, Organic, Email, Etc.)
Excluding VAT, after discounts, after returns (broken down by category)
Cost of goods sold
Net Sales - Purchased Products
Include any ecommerce warehouse related employee costs

(exclude any store related costs)
Include ecommerce outbound distribution related employee costs

Please also include any ecommerce employee related costs

Fulfilment Costs
Direct Margin - Other Margin Costs
Include Price Comparison
Includes Display and re-targetting
Total of above
Include TV Commercials, flyers, etc.
Paid Media + Other Marketing Costs
Customer service activities for your eCommerce business
Payment Service Provider Costs for your eCommerce business
GM - Marketing - Employee - Other Store Costs

Rent related to office space (for your ecommerce activities)
Depreciation ratelated to eCommerce activities
Sum of All Costs: Total Marketing + Employee + Occupancy +

Other Store Costs + Depreciation
Gross Margin - Total Costs
Include here all FTE costs that are specifically related to eCommerce:
eCommerce manager, dedicated marketing manager
Weekly / Monthly Example
Monthly 30
Monthly 22
Monthly 18
Monthly 16
Monthly 14
Monthly 6
Monthly 4
Monthly (2)
Weekly & Monthly 108
Monthly (60)
Monthly 48
Monthly (4)
Monthly (2)
Monthly (1)
Monthly (7)
Monthly 41
Monthly (4)
Monthly (2)
Monthly (5)
Monthly (1)
Monthly (4)
Monthly (2)
Monthly (18)
Monthly (2)
Monthly (5)
Monthly (1)
Monthly (2)
Monthly (28)
Monthly (2)
Monthly (3)
Monthly 8
Monthly (1)
Monthly (1)
Monthly (35)
Monthly 6
Monthly (8)

GMAC Cost Items V2 TopsaWeek01

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GMAC Cost Items V2 TopsaWeek01

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GCAM Expense included in Weekly eComm Tracker

Paid Media Total

Items to be included in Gross Margin besides the product cost

Items to be allocated in CX&D Overhead Cost

Y/N Service name Weekly/Monthly

Content that is specifically created for digital marketing campaigns

Y/N Full Time? Weekly/Monthly

Y/N Specify Weekly/Monthly

Gross Margin besides the product cost

CX&D Overhead Cost

Week01-23 Week52 Week51 Week50 Week49 Week48

243 285 684 555 358 539

66 104 134 178 52 117

Week47 Week46 Week45 Week44 Week43 Week42

161 131 55 42 152 78

1,235 1,007 424 323 1,164 599

130 105 70 97 223 87

Week41 Week40 Week39 Week38 Week37 Week36

70 55 118 160 124 98

536 419 902 1,228 951 751

108 108 90 119 102 137

Week35 Week34 Week33 Week32 Week31 Week30

495 552 520 428 378 1,266

Week29 Week28 Week27 Week26 Week25 Week24 Week23 Week22

871 521 1,182 617 751 605 454 181

144 133 183 68 79 22 40 30

Week21 Week20 Week19 Week18 Week17 Week16 Week15 Week14

364 470 650 650 650 787 465 723

Week13 Week12 Week11 Week10 Week09 Week08 Week07 Week06

735 798 939 623 421 712 445 409

Week05 Week04 Week03 Week02 Week01 Week52 Week51 Week50

293 610 690 508 104 504 1,700 1,291

Week49 Week48 Week47 Week46 Week45 Week44 Week43 Week42

164 98 245 198 91 109 123 55

1,258 754 1,881 1,517 696 837 939 425

74 62 176 157 13 38 121 71

Week41 Week40 Week39 Week38 Week37 Week36 Week35 Week34

71 11 12 53 132 98 121 135

545 81 90 409 1,011 751 926 1,033

Week33 Week32 Week31 Week30 Week29 Week28 Week27 Week26

116 110 78 91 154 83 169 66

887 840 596 699 1,180 635 1,295 508

Week25 Week24 Week23 Week22 Week21 Week20 Week19 Week18

103 136 160 139 113 120 98 151

788 1,040 1,229 1,065 865 923 748 1,161

Week17 Week16 Week15 Week14 Week13 Week12 Week11 Week10

140 222 112 193 131 193 135 129

1,076 1,704 857 1,478 1,001 1,478 1,037 986

Week09 Week08 Week07 Week06 Week05 Week04 Week03 Week02

122 130 121 104 94 160 263 -

938 995 931 797 724 1,229 2,017 -

Week53 Week52 Week51 Week50 Week49 Week48 Week47 Week46

- 38 307 192 162 243 203 164

- 289 2,353 1,475 1,239 1,865 1,553 1,257

Week45 Week44 Week43 Week42 Week41 Week40 Week39 Week38

172 313 451 180 192 153 134 32

1,317 2,401 3,459 1,378 1,470 1,176 1,028 244

73 115 371 144 82 42 79 38

- 34 63 32 comisiones de la agencia [15% de la inversion en ADS]

- 264 484 248

Items to be included in Gross Margin besides the product cost

Items to be allocated in CX&D Overhead Cost

Y/N Service name