SUNNIES FACE

TABLE OF CONTENTS
 IDENTITY BRIEF
We always had the “I like this, but…” dilemma when buying beauty
products. Luxury brands were too expensive while more affordable brands did not have the best-
in-class formulas and elegant packaging we were looking for. So, after years of not finding the
perfect in-between, we created Sunnies Face.

Staying true to our vision, we like to keep things clean and neat while still
emphasizing our image through a pop of color. Bright reds, mauves, tans, and browns are what
we’re known for, complimenting natural Filipino beauty. Our brand visuals make sure to attract
customers with our aesthetic while portraying what Sunnies Face offers.
LOGO
SUNNIES FACE
IMAGERY
 EVERYONE LOVE FOR MAKEUP.

DONT’S

DO’S
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 TYPOGRAPHY
In line with Sunnies Face overall look, the font selection displays simplicity but boldness, which is what Sunnies Face is
known for. The fonts range from thick, stand-outish letters, to thin and light letters. While the fonts vary greatly, they have
a way of complementing each other without being too overwhelming to the eyes.

Pro Condensed Ultra – Bold yet simple, important for emphasizing Sunnies Face and its’ products.

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Sans Regular - Complimentary to Uniform, this font is thin while still matching Sunnies Face’ clean aesthetic.

Pro Condensed Ultra – Used for informative texts. This font makes for easy reading and understanding.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
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COLORS
STATIONARY
 BRANDED
COLLATERAL