Principles of Marketing important questions

1.What is marketing environment? Discuss micro and macro marketing

environment of a company
2. Discuss the various stages of product life cycle with suitable examples
3. Describe various bases for segmenting consumer market with examples
4. Explain various factors which influence consumer behaviour.
5. Define channel of distribution. Explain the factors that govern the choice of
channel of distribution.
6. Explain the concept of product. Discuss both traditional and modern
approach to product.
7. Define buying decision. Explain the various factors influencing consumer
buying decision
8.Write short note any four of the following:
a) Target marketing
b) Importance of personal selling
c) Criticism of advertising
d) Selling theories
e) Services of whole salers
f) Nature and importance of promotion