Professional Documents
Culture Documents
IMPACT
REPORT
02
01 letter from our director
TABLE OF CONTENTS
2 ➔➔ VICTORIES AT A GLANCE
4 ➔➔ WHY SURFING?
6 ➔➔ PROTECTED AREAS
10 ➔➔ ECONOMICS
11 ➔➔ DIRECT ACTION
19 ➔➔ FINANCES
21 ➔➔ ORGANIZATIONAL STRUCTURE
02
LETTER FROM OUR DIRECTOR
As you know, surf ecosystems are perhaps the most In the last two years we saw some of our biggest
amazing places on earth. With some of the highest successes using this formula. From acquiring
biodiversity, surf ecosystems embody a special and transferring the first piece of land to a local
relationship between the ocean, surrounding foundation at Chile’s Punta de Lobos (a protected
beaches, watersheds, plants, animals and people. area), to removing thousands of pounds of marine
These unique interfaces between land and sea also debris at Isla Todos Santos in Baja (stewardship), to
produce breaking waves - one of nature’s greatest defeating Donald Trump’s seawall for a second time
miracles. in Ireland (mobilization) - these are just a few of our
proudest accomplishments.
We connect to the ocean and to each other in these
unique places. Millions of us surf, swim, dive, paddle This report is a snapshot of our impact over the
and thrive there. We depend on surf ecosystems for last two years that we will scale across the globe to
our jobs and livelihoods, and so many more have 1,000 places with your help and support.
lives that revolve around them.
Sincerely,
However, many surf ecosystems are under threat
from habitat destruction, pollution, overuse of
marine resources, poorly planned development
and climate change. These threats not only impact
the ecology of the surf zone, but also the entire
surf ecosystem, which include the local community,
Nik Strong-Cvetich, Executive Director
economy and cultural heritage. Our mission is to
protect these ecosystems across the globe.
02
ABOUT SAVE THE WAVES
➔➔ 85 3. Ericeira, Portugal
App users
9. Guarda do Embaú, Brazil
STWFF Attendees
11. Punta Borinquen, Puerto Rico
03
01 letter from our director
WHY SURFING?
With over 35 million surfers across the globe, livelihood, and we safeguard a critical ecosystem.
surfing has a powerful and motivated constituency The map above displays 50 globally important
for conservation. When we protect a wave and its surfing areas overlaid with the biodiversity hotspots.
ecosystem, we protect much more than a surfer’s With 90% of these surf ecosystems overlapping,
place to pursue their passion - we protect someone’s it's easy to see how surf breaks are important in
connection to the ocean, we preserve someone’s protecting marine biodiversity.
01 04
02
"Today is a huge leap forward for the protection
of Punta de Lobos, and the conservation of our
coastlines in Chile."
- Ramon Navarro, Big Wave Surfer & Save The Waves Ambassador
Punta de Lobos
Photo Credit: Rodrigo Farias Moreno
05
PROTECTED AREAS
WORLD SURFING RESERVES & SURF PROTECTED AREA NETWORKS
World Surfing Reserves (WSR) is a global initiative that was launched to proactively identify, designate,
and preserve outstanding waves, surf zones, and their surrounding environments around the world.
Surf Protected Area Networks (SPANs) are an effort to legally protect surf ecosystems using legal tools.
STW and key partners celebrate at Punta de Lobos Patagonia signs and officially transfers Mirador Property to the local Fundación
Punta de Lobos World Surfing Reserve In 2015, Save The Waves and Patagonia launched
dedicated and iconic Chilean point the Lobos Por Siempre campaign following Chris
Malloy's film, 'The Fisherman's Son', with the goal
protected forever
of raising enough money to purchase the 4.5 acre
Mirador Property at the very tip of Punta de Lobos.
On Nov. 16th, 2017, Save The Waves, Fundación
This was purchased by Chilean Philanthropist Nico
Punta de Lobos and Patagonia officially dedicated
Davis and held with an agreement to sell only to the
Punta de Lobos, Chile as a World Surfing Reserve.
local Fundación when the money had been raised.
06
Punta Borinquen WSR | Roberto Leon
Noosa, Australia and Punta Borinquen, Guarda Do Embaú, Brazil Created and
Puerto Rico Approved as the next World Launched Stewardship Planning
Surfing Reserves
Noosa, Australia was selected as the 10th World In July 2017, Save The Waves spent time in the
Surfing Reserve in October 2017. Noosa is a Guarda Do Embaú World Surfing Reserve and
remarkably beautiful coastline with five world class led the community through their WSR planning
point breaks and two consistent beach breaks, process to identify common conservation goals.
most of which are protected within National Park Working alongside our partners at Conservation
boundaries. International, we determined that the primary focus
of the Guarda do Embaú WSR was water quality
Noosa was selected for the decades of best and water use issues in their Rio da Madre river,
practice in coastal management and protection which serves as the lifeblood for their community,
that have resulted in its international reputation as economy and coastal ecosystem.
one of surfing’s natural wonders.
In June 2018, the Local Stewardship Council (LSC)
Punta Borinquen, Puerto Rico was approved as launched their year-long monitoring plan and
the 11th World Surfing Reserve in November 2018. began collecting water samples in and around the
Punta Borinquen World Surfing Reserve will consist Rio de Madre for analysis.
of eight kilometers of coastline between Crash Boat
and Surfers/Survival Beach, and is the first World
Surfing Reserve in Puerto Rico and the Caribbean.
07
Progress Made Toward State Park at Bahía
de Todos Santos WSR and Shipwreck Debris
Cleaned Up on Isla de Todos Santos
The campaign to achieve Baja California’s first state
park at San Miguel reached another milestone by
obtaining approval from Mexico’s federal water
board, CONAGUA, to implement a State Park in
their jurisdiction in the arroyo at San Miguel. This
bureaucratic advance enables us to ultimately declare
a State Park in an area that was historically federal
land. This ground-breaking multi-year effort continues
to move forward thanks to strong local leadership
and highly collaborative partners in the World Surfing
Reserve.
08
SURF PROTECTED AREA NETWORKS
A NEW APPROACH TO CONSERVATION
01
09 letter from our director
ECONOMICS
SURFONOMICS
Pristine coastline and quality surfing waves have an enormous social and economic value to local
communities – a value that is often underestimated by political leaders and business people.
Save The Waves’ research and "Surfonomics" studies are changing that by creating empirical arguments
for surf and coastal protection.
02
10
DIRECT ACTION
ENDANGERED WAVES & BRANDED CAMPAIGNS
Save The Waves continues to assist communities worldwide by advocating for coastal and marine
conservation, building public awareness and conducting education about threats to surfing coastlines. By
directly engaging and leading campaigns, we help build the capacity of local groups to address threats to
their coastal resources.
01
11 letter from our director
#CleanCowells: Improvements and
Success for Santa Cruz Water Quality
For the second straight year, high bacteria levels at
Cowells Beach were reduced by ~50%, resulting in an
improved grade on the Heal The Bay’s ‘Beach Report
Card’. The Cowells Working Group (CWG), created
by the City of Santa Cruz and led by Save The Waves,
maintained efforts to prevent roosting birds under
the municipal wharf which has led to significant water
quality improvements.
12
Martha Lavinia, Tasmania
Two New Endangered Waves: Martha the surf break along with a large sloping rock
Lavinia and Mangamaunu revetment to prevent coastal erosion. Surfbreak
Protection Society and eCoast called out the misled
Save The Waves’ declared two additional proposal due to potential impact on Mangamaunu
Endangered Waves in 2018: Martha Lavinia in and the larger threat the project could have for
Tasmania and Mangamaunu in New Zealand New Zealand’s coastal management policies. With
Save The Waves’ help, a campaign was launched in
In February 2018, Save The Waves joined Surfrider April 2018 to gather petition signatures, raise legal
Australia in the fight for Martha Lavinia following fees and encourage written letters to NZ Ministers
government approval for Tassal salmon farm of Parliament. In November 2018, Mangamaunu
operations immediately east of Martha Lavinia obtained official reprieve from the project after a
Beach on King Island. Known for its perfect review and modeling of the project revealed the
‘A-frame’, Martha Lavinia is a world class beach construction’s impact on the wave.
break. A Change.org petition was launched against
the potential farming project, earning over 23,000
supporters.
01
13 letter from our director
ENDANGERED WAVES APP
THE EVERYDAY TOOL TO PROTECT THE PLACES YOU LOVE
14
5TH GLOBAL WAVE CONFERENCE
15
01 letter from our director
Attendees celebrate at paddle out ceremony to mark the end of the conference | Nikki Brooks
Julie Packard (Executive Director, Monterey Bay Aquarium) speaks at GWC | Nikki Brooks Guy Kawasaki speaks at GWC | Nikki Brooks
16
02
SAVE THE WAVES FILM FESTIVAL
STWFF in Portland, Maine | Tucker Grinnell STWFF at Chris Burkard's studio in Pismo Beach, CA | Nikki Brooks
17
We are a global
coalition of local
advocates, all working
together to protect
the places we love.
18
FINANCES
STW REVENUE 2017 *2018
Campaigns Administration
19
REVENUE EXPENDITURE
1M
900K
800K
700K
600K
500K
400K
300K
200K
100K
***Estimated year-end totals. Save The Waves is a 501(c)3 nonprofit corporation and adheres strictly
to United States governing such entities. The 990 tax forms filed by STW on an annual basis are
public and can be downloaded from the STW website at any time. www.savethewaves.org
20
ORGANIZATIONAL STRUCTURE
21
STW Staff and Board at 2018 Retreat in Santa Cruz
Director of Programs Nick Mucha meets with fishermen in Guarda WSR | Plinio Bordin Baja WSR team strategize for San Miguel State Park
Building traditional caballito de totoras with WSR team in Huanchaco, Peru | Nikki STW staffer Jonathan 'Steiny' Steinberg at the GWC paddle out at Cowells Beach
22
2017 PARTNERS & DONORS
10,000 - 49,000 +
Rachel Strader Lillian Laszlo
Annabelle Hinshaw Andy Laszlo Lars Werner
Tambor Acai Lesley Margolis Blake Ziolkowski
Escape Campervans Inessa O-Childs
Cali Craft Brewing Ryan Oman
The Conservation Alliance Santa Cruz Waves Karin Reeves
Parley For The Oceans Tarbell Family Foundation Pete Reich
Mazal Foundation Craig Rosa
Clif Bar Inc. Jafon Hakkinen Patricia Roth
Stephen Mccabe Tucker Roy
Peak Design New Resource Bank Eric Sanford
Community Foundation Santa Cruz County Clay Westling Robert Sebastian
Chris Bigford Thaxter Sharp
Jeremy & Cassandra Ertl Matt Beard Gloria Webster
Greg & Amanda Jones Thomas Ennion Al Wegener
Sonia Mariano Rhea Yale
Resources Legacy Fund Daniel Hayes Jeff Yoder
Jonathan Pucci Kelly Zeytoonian
The Little Chihuahua Ted Chin David Nelson
City of Santa Cruz Oliver Grantham Kathryn Odom
Craig King Mitch Ross
Matthew Pebley Ken Glass
Brian Siebert George Erskine
Aaron Ungerleider Rainer Joehnk
Michael Wiley Dan Smart
Maria Kolliker Mitch Arno
Rebecca Castonguay Ericka Fur
Bob Brown Theo Immacolato
William Collins Kathryn White
Eric Johnson Jay Drake
Taylor Roy John Neth
Michael Benoit Elizabeth Pombo
2,500 - 9,999 +
Curtis De La Cruz Kate Schroeder
Liam O'Callaghan Christopher Zakur
Hendrik Wendte Jeff Irwin
Dean Latourrette Michael Baehr
Patagonia Erika Groff Scott Fitzloff
Theodore Hatch Marion Bliss
Surf Industry Manufacturer's Association Stuart Kirchick Luis Robles
Warren Legarie Network For Good
Klean Kanteen Donna Meyers Rick Dinapoli
Marine Layer Kevin Starr Nathaniel Kirby
Marvin Berdinsky Olivia Baldrocco
Lumen Wine Robert Mckee Greg Benoit
Joanna Miller Debora Smith Coleen Cantwell
Mat Grabowski Nikki Carson Alexander
Minnie Ingersoll Debora Davis
John Koene Serge & Emily Dedina
Thanaporn Simmons Lillian Farnkopf
Susan Hewlett Sarah Gerhardt
Casey Miller Christine Harrington
Camilla Lynch Michael Heagerty
Kaaren Sipes Bryan Helmkamp
Jeff Berg Kyung Incorvati
Timothy Childs Suki Kaplan
Eric Christensen Marian Keeth
Joi Deaser Tom Kendrick
Renata Dionello Jeff Latourrette
Tim Dyson Stephan Lehm
Julie Dyson Ryan Moran
Sue Elliott Hiroko Nakamura
23
2018 PARTNERS & DONORS
10,000 - 49,000+
Minnie Ingersoll Thanaporn Simmons Laura Burtness
Brad Pederson Greg Harper David Cmaylo
Annabelle Hinshaw Ellie Moore Kevin Deierling
Hugh De Loayza Christopher Clark Brian Fukuji
Scott Atkinson Angus Mcgilpin John Funkey
The David & Lucile Packard Foundation Bob Brown Mark Desmet K Gardner
J Crew Bill Brownell Gary Degorio Laura Guntren
Fidelity Charitable Ned Lansing Lindsay Harman
Gordon & Betty Moore Foundation Santa Cruz Waves Pete Reich Sarah Hastings
Goldman Environmental Foundation Robert Sebastian Liz Jasinskyj
Clif Bar Inc. Goodlife Factory Lou Pelosi Mniska Lamb
Nell Newman Foundation Matthew Pebley Lucie Schwarzova Heidi Lewin
New Resource Bank Ryan De La Cruz Michael Lipnick
Peak Design Sullivan Solar Power Jeff Latourrette Tracy Marino
Monterey Peninsula Foundation Aura James Tull John Mcbride
Poler Inc Josh Berry Ange Mckernan
Community Foundation Santa Cruz County Allison Rowe Toby Chalios Reid Mclaughlin
Rebecca Castonguay Wilder Public Relations James Milner
Zola Acai Warren Legarie Jeff Berg Patricia Pope
Jeremy & Cassandra Ertl Thomas Ennion Jan Crabtree Michael Sammet
Ron Zeff Kelly Moriarty Gino Stuntguy
XPRIZE Foundation Brandi Dicarli Beverly Tepper Richard White
Surfrider Foundation Andrea Sumits Ingrid Cotoros
The Little Chihuahua Mary Hayes Brian Beckey Lisa Smith
City Of Santa Cruz Timothy Lynch Eric Christensen Jay Drake
Brian Siebert Sue Elliott Jordyn Imber
Al Ramadan Caleb Ekinwiler Holly Finn Christopher Zakur
Surf Industry Manufacturer's Association Last Wave Originals Cristina Gamboa Zac Adams
Salesforce.Org Jared Leake Susan Baum
Greg & Amanda Jones Aaron Huffman Indigo Orton Sara Horner
Megyn Lansing Debora Smith Kianna Miller
Ryan Mannix Alfred Mandel Maxine Nelson
2,500 - 9,999+
Dan Krokosky Jeannine Kilroy Eugene Dickey
1% For The Planet Julie Cox Spencer Fochtman
Katie Zacarian Joi Deaser Ann Kristoffersen
Anne Siems John Edwards Ben Rewis
Rudi Schulte Family Foundation Dean Latourrette Paul Gallagher Riley Hanson
Nelson Hori Jim Gerber Andy Irving
Kelly Foster Rachel Strader James Makay Amira Akl
Dan Whitmer Ronald Ramies Mike Brocato
Sunski Sunglasses Josh Karliner Craig Rosa Justin Campbell
Todd Phillips Jeff Tavangar Sherri Schmidt Alex Cecil
David Gensler Dru Thorensen Allison Cole
Joanna Miller Rhea Yale William W Collins Teresa Corwin
Kona Brewing Ka Macfarlane Liza Bennigson Paul Dahlen
Greg Martinez Jason Stein Jodi Grigas
GoPro Sig Anderson Jason Stephen Meredith Hanrahan
Andy Laszlo Ron Fountenberry Andy Johnson
Yvon Chouinard Michael Benoit Darrell Mirsky Greg Mickelson
Klean Kanteen Curtis De La Cruz Silvana Casale Patrick Reilly
Gemma Edward Aaron Liz Kroft Melanie Roth
Kathryn Beals Patrick Cox Kenji Kurita Jacob Schwartz
Andrew Johnstone Mitch Arno Ryan Seelbach
Mark Musselman Sarah Makarewicz Beth Gregg Adam Suczewski
Firewire Surfboards Nick Woodman The Mcmillan Bar & Kitchen Ted Wilson
Greg Ostroff San Tan Brewing Company Daniel Wittmer
Rich Krolikowski Drew Clark Taren Everett
Mazal Foundation Joe Gabrielli Mark H
Trent Gordon Alex Joel
Lumen Wine Janet Kornblum Robert Mckee
David Owens Elizabeth Pombo
2402
PO Box 183 I 3500 Highway One I Davenport, CA 95017
Phone: 831.426.6169
Protect the places you love.
www.savethewaves.org
savethewaves.org