Company Background

PLDT, Inc., formerly known as the Philippine Long Distance Telephone Company was established on
November 28, 1928 and it’s been 93 years already. It is the largest and most diversified
telecommunication company in the Philippines. PLDT offers a wide range of telecommunications and
digital services across the Philippines’ extensive fiber optic backbone and fixed line and cellular networks
through their principal business groups. The company is also listed on the Philippine Stock Exchange
with a stock code of “TEL”.

Products and Services

The company offers various services and products such as digital services, fixed-line telephony,
broadband and internet protocol, they also invested in print media, broadcasting and direct-to-home
satellite services.

Competitors and Target Market

Since the company became one of the most successful company jn the industry of Telecommunications,
other companies in the industry will surely compete with them. The Top 3 competitors of PLDT are
Globe Telecom, Digitels and BayanTel, all of these companies including PLDT has the same target
market, they’re giving services to all categories pf customers that’s why these companies are competing
for the same set of customers.