MOUNT KENYA UNIVERSITY

SCHOOL OF SOCIAL SCIENCES

BED3219 RESOURCE MANAGEMENT

M EUNICE MWASINGO

BAPG/2022/35200

1) Explain the contents of each of the following section of the project proposal outline:

i. Project Justification: The project justification section of a project proposal outline provides a

clear and concise explanation of why the proposed project is necessary and beneficial. It aims to

convince stakeholders and decision-makers of the project's value and relevance. The contents of

this section typically include:

 Identification of a problem or opportunity: Describe the issue or opportunity that the

project aims to address. Highlight its significance and impact on the organization,

community, or stakeholders involved.

 Rationale for the project: Explain why the project is necessary and how it aligns with the

organization's goals, mission, or strategic objectives. Emphasize the potential benefits

and advantages that the project will bring.

  Stakeholder analysis: Identify the key stakeholders who will be impacted by the project

and explain their interests, needs, and expectations. Demonstrate how the project

addresses these stakeholder concerns.

 Cost-benefit analysis: Present a compelling analysis of the project's expected costs and

the anticipated benefits or returns on investment. Discuss both tangible and intangible

benefits and demonstrate that the benefits outweigh the costs.

 Alternative solutions: Briefly mention any alternative solutions that have been considered

and explain why the proposed project is the most suitable and effective approach.

ii. Problem Statement: The problem statement section of a project proposal outline provides a

concise and clear description of the problem or issue that the project intends to solve. It is crucial

to present a well-defined problem statement to ensure a shared understanding among

stakeholders. The contents of this section typically include:

 Description of the problem: Clearly define the problem, its nature, and its scope. Explain

why it is a problem and the consequences or negative impacts resulting from it.

 Evidence and data: Support the problem statement with relevant evidence, data, or

research findings. This adds credibility and demonstrates that the problem is not based

solely on assumptions or personal opinions.

 Stakeholder analysis: Identify the key stakeholders affected by the problem and explain

how they are impacted. Highlight their interests, concerns, and the urgency of addressing

the problem.
  Gap analysis: Describe the gap between the current state (the problem) and the desired

state (the project's objective). Explain how addressing the problem will bridge this gap.

iii. Anticipated Outcomes or Results: The anticipated outcomes or results section of a project

proposal outline outlines the specific and measurable results that the project aims to achieve. It

provides a clear vision of the project's expected deliverables and impacts. The contents of this

section typically include:

 Project objectives: State the overall objectives of the project, which are specific,

measurable, achievable, relevant, and time-bound (SMART). Each objective should align

with the project's purpose and address the identified problem.

 Expected deliverables: Identify the tangible outputs or deliverables that will be produced

by the project. These can include reports, systems, products, services, or other outcomes

that directly contribute to solving the problem.

 Key performance indicators (KPIs): Define the KPIs that will be used to measure the

project's success and progress. These should be specific metrics that can demonstrate the

achievement of the project's objectives.

 Impact and benefits: Describe the expected positive impacts and benefits that will result

from achieving the project's objectives. These can be both quantitative (e.g., increased

revenue, reduced costs) and qualitative (e.g., improved customer satisfaction, enhanced

reputation).

iv. Work Scope or Implemented Plan: The work scope or implemented plan section of a project

proposal outline outlines the activities, tasks, and timeline necessary to implement the project
successfully. It provides a roadmap for executing the project and demonstrates the feasibility of

the proposed approach. The contents of this section typically include:

 Project activities: Present a detailed breakdown of the activities required to achieve the

project's objectives. Organize the activities in a logical sequence and provide a brief

description of each

2) Explain five benefits of strategic planning in fundraising. ( 10 marks)

1. Free up your time and talent resources:

By strategically planning your fundraising efforts, you can identify and eliminate

activities that consume valuable time and resources without yielding significant results.

This frees up your staff's time to focus on more impactful tasks, such as cultivating

relationships with major donors or exploring new fundraising opportunities. By

redirecting your resources, you can maximize their potential and effectiveness.

2. Focus on important priorities within the mission:

Strategic planning allows your organization to align its fundraising efforts with its most

critical priorities and strategic objectives. By eliminating less effective or inefficient

fundraising activities, you can concentrate on the initiatives that have the greatest impact

on advancing your mission. This focused approach helps streamline your fundraising

efforts and ensures that resources are allocated strategically.

3. Energize your team:

By eliminating tasks that yield limited results, your team will have the opportunity to

engage in more meaningful and impactful work. This can inspire creativity and
 rejuvenate the team's motivation and enthusiasm. When your staff, board, and volunteers

are engaged in work that aligns with the organization's mission and yields positive

outcomes, it fosters a sense of purpose and fulfillment.

4. Cultivate a connected pool of major donors:

Strategic planning in fundraising enables you to focus on building strong relationships

with major donors who are deeply connected to your organization beyond financial

transactions. By reallocating resources to targeted donor cultivation activities, you can

invest more time and effort into engaging with these individuals, understanding their

interests, and involving them in your programs and initiatives. This can lead to stronger

and more sustainable partnerships, increasing the likelihood of continued support.

5. Maximize return on investment (ROI):

Strategic planning in fundraising helps you identify the most effective fundraising

strategies and tactics that yield the highest return on investment. By focusing on activities

that have proven to be successful or hold the greatest potential, you can optimize your

fundraising efforts and maximize the financial outcomes. This approach ensures that you

are utilizing your resources efficiently and effectively, resulting in improved fundraising

results and increased revenue for your organization.

3) State and explain six income generating activities used for fundraising.( 10marks)

Events: Organizing fundraising events such as galas, charity auctions, walkathons, or benefit

concerts can generate income by selling tickets, securing sponsorships, and soliciting donations
during the event. Events provide an opportunity for supporters to contribute while enjoying a

memorable experience.

Online Crowdfunding: Utilizing online crowdfunding platforms allows organizations to reach a

wide audience and collect donations from individuals worldwide. By creating compelling

campaigns and sharing them through social media and email, organizations can generate income

through small individual donations that add up to a significant amount.

Corporate Partnerships: Establishing partnerships with businesses can be a lucrative income-

generating activity. This can involve corporate sponsorships, cause-related marketing campaigns,

or employee giving programs. By aligning with businesses that share similar values,

organizations can secure financial support while also benefiting from increased exposure and

brand recognition.

Grants and Foundations: Seeking grants from foundations, government agencies, and other

funding sources is a common income-generating activity for nonprofit organizations. By

researching and applying for grants that align with their mission and programs, organizations can

secure funding for specific projects or operational expenses.

Membership Programs: Creating membership programs offers individuals or companies the

opportunity to support the organization on an ongoing basis. Memberships can provide benefits

such as exclusive access to events, newsletters, discounts, or recognition. This recurring income

stream helps sustain the organization's operations and provides a sense of community among

supporters.
Product Sales: Selling products or merchandise related to the organization's mission can generate

income while also raising awareness. This can include items such as t-shirts, mugs, calendars, or

specialty items specific to the cause. The proceeds from the sales contribute to the organization's

funding while also serving as a way to engage supporters and promote the cause.
References

Conley, A., Shaker, G. G., Conley, A., & Shaker, G. G. (2021). Align Your Strategic

Plan. Fundraising Principles for Faculty and Academic Leaders, 165-175.

Hanson, J. H. (1997). Strategic management and fundraising: a planning model for resource

development in the nonprofit organisation. International Journal of Nonprofit and

Voluntary Sector Marketing, 2(4), 315-323.

Sargeant, A., & Shang, J. (2010). Fundraising principles and practice (Vol. 17). John Wiley &

Sons.