Department of Master Of Business Administration (MBA)

Subject: Marketing Management

Topic: Marketing Segmentation of Indochina Beer

Lectured Facilitator: Mr. Balakrishnam
Class: Master Degree

1. Ms. Sat Sophors ID: G20220092

2. Mr. Leav Hokseang ID: G20230029
3. Ms. Hang Vichika ID: G20220085
4. Mr. Sem Rath ID: G 20230074
 I. What are your market segments will be?

§ Market segmentation is the foundation of any successful long-term marketing strategy. 

§ To get maximum value from our marketing budget, get to the heart of our customers’
shopping motivations by splitting our market into subgroups, then we’ll be in a
stronger position to serve our customers’ unique needs.

Ø The four main types of market segmentation are:

 II. Which target or targets will you go for?
• This product will target for people both in city and countryside shall be to the wholesale distribution, any
possible market and to the restaurant
• The distribution approach shall presence in each district of the province and city, better every each 3km
• Approaching to low-middle restaurant are the faster way of product acknowledgement
• Seller to user

Ø Research:
§ Age
§ Gender
§ Location
§ Income
 III. How much will you price your product (Beer)?
• Compare to the 2 similar competitor, we could pricing our product in
the same way since the production cost are the same but in
different distribution amount
For Can type
• Price of 10-50 carton shall be 10.00$/carton
• Price of 50-100 carton shall be 9.00$/carton
• Price of 100 carton up shall be 8.50$/carton
For Bottle type
• Price of 10-50 carton shall be 14.00$/carton
• Price of 50-100 carton shall be 12.00$/carton
• Price of 100 carton up shall be 10$/carton
IV. What forms of promotion would you use and how?

Promotional marketing is split into four main areas of

activity:
IV. What are your potential SWOT analyses?