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Data Is Oil
Data Is Oil
Data is Oil
Siratoon Nahar, MAKUAT, India; Tirthankar Das Thakur, MAKUAT, India; and Bidisha Maiti, MAKUAT, India
Like oil, for those who see Data’s fundamental value and learn to extract and use it, there will be huge rewards. We are in a digital
economy where data is more valuable than ever. It’s the key to the smooth functioning of everything from the government to local
companies.
They thank the following research assistants for their work Companies must begin treating data as an enterprise wide
on this article: Tirthankar Das Thakur, Bidisha Maiti. corporate asset while also managing the data locally within
They also thank the incredibly generous and thoughtful business units.
reviewers, who engaged in the best possible way with the This enables sharing of data about products and cus-
arguments they have offered here. The article is much tomers – which provides opportunities to up sell, cross
stronger for their work. sell, improve customer service and retention rates. By using
doi:10.1017/pps.2021.xx
internal data in combination with external data, there is a not oil, is now the most valuable resource in the world. Indu-
huge opportunity for every company in the world to create stry experts have coined the phrase “data economy” to describe
new products and services across lines of business. the influence and prominence of big data in today’s society..
When your business is growing, more and gue non, volutpat at, tincidunt tristique, libero. Vivamus
more people have opinions about which viverra fermentum felis. Donec nonummy pellentesque
steps need to be taken. It helps to work ante. Phasellus adipiscing semper elit. Proin fermentum
with a ‘good data beats opinion’ massa ac quam. Sed diam turpis, molestie vitae, placerat
philosophy. Almost everything can be a, molestie nec, leo. Maecenas lacinia. Nam ipsum ligula,
tested, measured and improved. eleifend at, accumsan nec, suscipit a, ipsum. Morbi blan-
Lorem ipsum dolor sit amet, consectetuer adipiscing dit ligula feugiat magna. Nunc eleifend consequat lorem.
elit. Ut purus elit, vestibulum ut, placerat ac, adipiscing Sed lacinia nulla vitae enim. Pellentesque tincidunt purus
vitae, felis. Curabitur dictum gravida mauris. Nam arcu vel magna. Integer non enim. Praesent euismod nunc eu
libero, nonummy eget, consectetuer id, vulputate a, magna. purus. Donec bibendum quam in tellus. Nullam cursus
Donec vehicula augue eu neque. Pellentesque habitant pulvinar lectus. Donec et mi. Nam vulputate metus eu
morbi tristique senectus et netus et malesuada fames ac tur- enim. Vestibulum pellentesque felis eu massa.
Many industry experts and popular business publications, 2. Second item in the number list.
including The Economist, have recently attested that data, 3. Third item in the number list.
2 Data is Oil
List in LATEX can be of three types: enumerate, itemize and is not used.
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the \item command.
\mathscr{} and \mathcal{} commands. As such
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duces R, ℛ and R respectively.l
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the end of each line, except the last, so as not to produce pdflatex. The images should be single page documents.
equation numbers on lines where no equation numbers are The command for inserting images for latex and pdflatex
required. The \label{} command should only be used can be generalized. The package that should be used is the
Figure 1
Table 1
This is an example of caption this is an example
Tables which are too long to fit, should be writ-
of caption this is an example of caption this is an
ten using the “table*” environment
example of caption.
Element 1 Element 21
States
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Tables
“Figure l”. The reference citations should used as per the
Tables can be inserted via the normal table and tabular envi-
“natbib” packages. Some sample citations: Ananin and
ronment. To put footnotes inside tables one has to use
Mironov (2000) and (Ananin and Mironov 2000; Bai
the additional “fntable" environment enclosing the tabu-
and Meng 200l; Cañete and Khudoyberdiyev 20l3; Goze
lar environment. The footnote appears just below the table
and Remm 20ll; Petersson 2000).
itself.
use the \label{} command inside or just below l This is sample for footnote this is sample for footnote
the \caption{} command. One can then use the this is sample for footnote this is sample for footnote
mand Figure \ref{fig1}, for which it comes up as Data: The Ultimate Renewable Resource
4 Data is Oil
It’s clear that data really is the new oil and that the main
our attention units, but about how data can improve our
lives.
dark side of data, but the advances in data fuels are worth
the effort.
References
&&8l–&&88.