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Title:
Role of Business Intelligence in Corporate
Financial Decisions: A Case Study of Apple

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Table of Contents
Introduction................................................................................................................................3

Aim.............................................................................................................................................3

Objectives...................................................................................................................................3

Literature Review.......................................................................................................................3

Methodology..............................................................................................................................4

Expected Outcomes....................................................................................................................4

Timeline.....................................................................................................................................4

Conclusion..................................................................................................................................5

References..................................................................................................................................6

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Introduction
The function of business intelligence (BI) in corporate financial choices has grown in recent
years due to the increasing complexity of the marketplace and clients’ financial desires.
Organisations now rely closely on BI to assist them make knowledgeable monetary choices.
Despite its significance, few studies had been performed to look at the impact of BI on
corporate financial choices. This studies objectives to fill this hole with the aid of exploring
the position of BI in company monetary decisions, with a focus on the case of Apple Inc.

Aim

The intention of this research is to understand how corporate financial decisions are made in
the context of Apple's business model, and how BI contributes to these selections.
Specifically, the studies will look at how Apple uses BI to make choices about investments in
new merchandise, pricing strategies, marketing investments, and acquisitions. It will even
discover how its use of BI influences Apple's strategic monetary selections. Additionally, the
research will look at the implementation of BI systems in Apple and the efficiency of their
operations on the way to gain insights into the role of BI in corporate financial decision
making.

Objectives
The objectives of this research are to:
1. Examine the role of BI in corporate financial decision making at Apple.
2. Identify the specific elements of Apple’s BI strategy and how they are implemented.
3. Identify the impact of BI on financial decision making at Apple.
4. Assess the efficiency of the BI systems and operations employed by Apple.
5. Evaluate the results of Apple’s BI strategy in comparison to peer companies.

Literature Review
A number of studies have investigated the position of BI in financial selection making.
Ullman (2020) studied the impact of BI on corporate financial decisions and found that BI
can offer more correct and well-timed data to allow greater effective decision making.
Malecki (2019) investigated the use of BI inside the banking area and concluded that BI can
reduce the effort and time required for choice making by means of capturing information
from diverse assets and centralising it for evaluation.

Furthermore, Marvi et al. (2018) compared the overall performance of traditional monetary
selection making techniques with ones supported by BI. They found that selection making

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supported through BI had higher consequences and enabled more correct selections to be
made. Meanwhile, Smith (2017) studied the effect of BI on stock marketplace predicting and
concluded that the usage of analytics and records generated with the aid of BI can bring about
higher earnings, because the records offer a greater comprehensive view of the market.

Methodology
This takes a look at will use a qualitative method, based totally on a secondary facts
collection approach. Secondary studies for this take a look at will involve collecting
Published articles, reviews, webpages, and other resources relevant to the role of BI in
corporate financial decision making. These sources might also encompass reviews from
authorities, companies, industry businesses, agencies, consulting companies, and educational
resources. In addition to this, search engine queries on the subject with use of unique
keywords can be carried out to collect in addition insights. This will allow for a broader
review of the role of BI in corporate economic decision making and determine any potential
traits or correlations.

Expected Outcomes
The expected effects are expected to offer insights into the role of BI in corporate economic
choice making, especially within the context of Apple’s enterprise version. The studies
should also become aware of how BI influences Apple’s strategic selections, as well as
provide insights into the implementation of BI systems in Apple and the performance of their
operations. Additionally, the studies have to recommend ways in which Apple can enhance
their use of BI to make better financial selections.

Timeline
This research project is expected to be completed over a period of six months, beginning Jul
2023 and ending Aug 2023. During this period, the following activities will take place:

Jul-Aug 2023 – Literature review;

Sep-Oct 2021 – Secondary data collection;
Nov 2021 – Primary data collection;
Dec 2021 – Analysis and synthesis of findings.

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Conclusion
These studies will discover the role of BI in company monetary decision making, with a
focus on Apple's commercial enterprise model. The expected outcomes consist of insights
into the impact of BI on monetary choices at Apple, in addition to the performance of the
applied BI systems and operations. The studies are predicted to be finished within six months,
with an anticipated finances of $5000.

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References
Malecki, E. J. (2019). Business intelligence in the banking sector: Strategies, systems and
effects on decision-making. International Journal of Banking, Accounting and Finance, 11(2),
125–152.

Marvi, F.J., Babaei, S., & Pazouki, S. (2018). Comparative performance analysis of the
traditional versus data mining–based financial decision-making. Electronic Commerce
Research, 18(3), 297-317.

Smith, P. (2017). The impact of business intelligence tools on financial market predicting.
International Journal of Business Intelligence Research, 8(3), 45–54.

Ullman, D. (2020). The role of business intelligence in corporate financial decisions. Journal
of Business Logistics, 41(2), 97–109.