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  • Customer Point of View Target Diagrams

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    Pamela Gil
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    The document outlines key elements of a target diagram from a customer's point of view, including product, price, and promotion. It explains that the target audience is the specific group most likely to want a product based on factors like age, gender, and location. Price is described as the sum of all values a customer gives up to gain the benefits of a product or service. Promotion discusses the main aspects of a promotional mix as advertising, personal selling, sales promotion, public relations, and direct marketing.

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    The document outlines key elements of a target diagram from a customer's point of view, including product, price, and promotion. It explains that the target audience is the specific group most likely to want a product based on factors like age, gender, and location. Price is described as the sum of all values a customer gives up to gain the benefits of a product or service. Promotion discusses the main aspects of a promotional mix as advertising, personal selling, sales promotion, public relations, and direct marketing.

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    © All Rights Reserved
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    7 views2 pages

    Customer Point of View Target Diagrams

    Uploaded by

    Pamela Gil
    The document outlines key elements of a target diagram from a customer's point of view, including product, price, and promotion. It explains that the target audience is the specific group most likely to want a product based on factors like age, gender, and location. Price is described as the sum of all values a customer gives up to gain the benefits of a product or service. Promotion discusses the main aspects of a promotional mix as advertising, personal selling, sales promotion, public relations, and direct marketing.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Target Diagram

    Target Diagram from the Customer point of view


    Product
    Your target audience refers to the specific group of
    consumers most likely to want your product or service, and
    therefore, the group of people who should see your ad
    campaigns. Target audience may be dictated by age, gender,
    income, location, interests or a myriad of other factors.

    Price
    The price is a critical element of the marketing mix.
    Speaking broadly, the price is the sum of all the values
    that a customer gives up to gain the benefits of having
    or using a product or service. Thus, customers
    exchange a certain value for having or using the product
    – a value we call price.

    Promotion
    There are five (sometimes six) main aspects of a promotional
    mix: Advertising, Personal selling, Sales promotion, Public
    relations, and Direct marketing.

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