Instituto Politécnico

Nacional
Escuela Superior de Comercio
y Administración Unidad
Santo Tomás

Unidad de aprendizaje:

Actividad:
The Consumer Behaviour
”
Profesor: SIN ASUGNAR
Alumno: Olvera Carranca Yojan Ariel
Grupo: 2RX20
Fecha de entrega: febrero de 2021
 A person, organization, The way that someone
country, etc., who buys behaves: the behaviour
goods or services for their incorporates ideas from several
own use. sciences including psychology,
biology, chemistry, and
economics.
Consumer Behaviour

The Consumer
Personal factors Behaviour
An individual’s interests Social factors
and opinions that can be Family, friends, education
influenced by level, social media, income,
demographics (age, they all influence consumers’
gender, culture, etc.). behaviour.
Psychological factors
An individual’s response
to a marketing message
will depend on their
perceptions and
attitudes.
Bibliography
Aulapolivirtual, The Consumer Behaviour, Session 2, lecture 3,
https://www.nsyp.aulapolivirtual.ipn.mx/pluginfile.php/22165/mod_assign/intro/PDFs/
Basic_Principles_of_Marketing.pdf

Dictionary y Thesauri Cambridge. (2020, 28 October). Cambridge Dictionary.

https://dictionary.cambridge.org/es-LA/dictionary/