Questions Q-1 Q-2 Q-3 Q-4 Q-5

Area of No. of purchase

Variable Name Gender Age Status
purchase in a week

QUAN [/] QUAL QUAN [/] QUAL QUAN [/] QUAL QUAN [/] QUAL QUAN [/]
Resp. No. [] [] [] [] QUAL [ ]

1 2 2 4 1 1

2 1 4 1 3 1

3 2 4 1 3 2

4 1 1 4 1 2

5 1 1 4 3 1

6 1 2 4 1 2

7 1 1 4 1 1

8 1 2 4 1 2

9 1 1 4 3 1

10 1 1 4 2 3

11 1 2 4 1 2

12 1 2 4 1 1

13 2 1 4 1 2

14 1 2 4 3 1

15 1 3 2 2 1

16 1 1 4 1 1

17 1 3 2 1 1

18 3 2 4 3 2
 Q-6 Q-7 Q-8 Q-9 Q-10 Q-11

Buss. Other Brand or Preference for

Fav. Brand Influence buying to Factors Affect
Preference Store
others

QUAN [/] QUAN [/] QUAL QUAN [/] QUAL QUAN [/] QUAL QUAN [/] QUAN [/] QUAL
QUAL [ ] [] [] [] QUAL [ ] []

1 1 1 1 3 4

1 4 1 1 4 2

1 2 4 3 3 4

1 1 1 1 1 1

2 4 1 1 1 2

1 1 1 3 1 2

1 1 1 3 1 2

1 1 1 3 1 2

1 3 4 1 1 1

1 3 2 1 3 1

1 1 1 3 1 2

1 1 1 2 1 4

1 1 1 1 4 2

2 1 1 3 1 4

2 1 1 3 1 1

1 1 1 1 4 4

1 2 1 1 1 1

1 3 1 3 3 1
 Q-12 Q-13 Q-14

Kind of mix Basis for Basis for

favorite brand choosing other
drinks
or store brand or store

QUAN [ ] QUAL QUAN [ ] QUAL QUAN [ ] QUAL

[/] [/] [/]

Milktea N/A N/A

Lemonade,
N/A Accessibility
Milktea
Softdrinks Near Availability

Softdrinks N/A Availability

Lemonade N/A Accessibility

Lemonade Quality Availability

Lemonade Quality Availability

Lemonade Quality Availability

Lemonade Trustworthy Accessibility

Softdrinks Quality Accessibility

Lemonade Quality Availability

Milktea Taste N/A

Mango Shake Taste Availability

N/A N/A N/A

N/A N/A N/A

Milktea Affordable Accessibility

Milktea N/A Quality

Milktea N/A Preference