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Visual Techniques and Definitions Guide

The document matches visual techniques like contrast, color, lighting, vectors, and layout to their definitions related to composition, focus, mood, and message in an image. Key techniques include salience for the focal point that grabs attention, gaze for where someone is looking, and body language for conveying emotion through a person's position. Background, foreground, symbolism, and slogan/tagline are also defined as techniques that provide context or represent ideas in an image.

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Sonia Thu
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45 views1 page

Visual Techniques and Definitions Guide

The document matches visual techniques like contrast, color, lighting, vectors, and layout to their definitions related to composition, focus, mood, and message in an image. Key techniques include salience for the focal point that grabs attention, gaze for where someone is looking, and body language for conveying emotion through a person's position. Background, foreground, symbolism, and slogan/tagline are also defined as techniques that provide context or represent ideas in an image.

Uploaded by

Sonia Thu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Visual Techniques

Match the techniques in the box below to the right definition


Technique Definition
The part of the image that grabs our attention

Parts of the image that direct our focus somewhere else

The position of a person, which shows us their mood,


character, attitude, or emotions.
What is behind the main focus of the image, furthest from
the audience
The use of darkness or light to create certain ideas

Where someone’s eye-line is going, or where they are


looking
An image that represents an idea or emotion

A clear difference between two things that are compared


to each other
What is closest to the audience, in front of the setting

Where things are on the page, how big they are, and how
they are arranged.
The type of writing used, and how big it is

A short written statement used to make the idea clear

The colours used, and the ideas that they are connected to

Techniques:
Contrast Background Vectors Symbolism
Colour Font Body language and facial expression
Lighting Salience Slogan/tagline Foreground
Gaze Layout

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