THE TECHNIQUES EACH ADVERTISER IS USING TO SHAPE

YOUR THINKING
MADE BY :- SYED SAIF ALI ZAIDI, MOHDAMIR ,
SHAHBAZ KHAN ,ARBAAZ KHAN
  Question 1. Watch some commercials with several
other class members if possible, and discuss the
techniques each advertiser is using to shape your
thinking. Analyze with other viewers how each of the
elements in a commercial image, language, music
affects the audience. Pay particular attention to the
symbolic associations of various images and words,
identify the powerful emotions that the association
elicit. Why are the commercials being effective? what
influential roles do commercial plays in our culture as
AGENDA a whole? New DVR technologies enable us to watch
commercials, would we lose a valuable part of cultural
experience -for example, those commercial that
everyone talk about? Product Overview
 Question 2. Select a commercial web site and do a
depth analysis of it. explain how each of the site ‘s
elements design, content, use of music or videos and
links work to influence our thinking?
 COMMONLY USED ADVERTISING TECHNIQUES IN VISUAL
MARKETING

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TECHNIQUES IN VISUAL MARKETING
1 Color

Psychology The conscious use of color is the first example. This

technique is used every single time, in every kind of visual marketing.
The color psychology advertising technique is easy to misunderstand or
get wrong. A slightly different tonality of any color could end up
portraying the wrong emotion, not the one the design was aiming for.
Color is present in the background, photography, fonts, visual accents
and branding
TECHNIQUES IN VISUAL MARKETING

 2. Repetition
 The technique of repetition is an advertising technique that has
to do with marketing strategy. Repetition applies to a few
different aspects of visual advertising.
 Here are the ways in which you can use it:
 • Air a TV commercial many times a day on a variety of
channels.
 • Send the same ad to be printed on a number of magazines
in your niche.
 • Put the same ad on various billboards around the city,
country or internationally.
 • Create digital ads and submit them to Google ads or
media outlets like Media vine.
TECHNIQUES IN VISUAL MARKETING
 3. Point of View
 This advertising technique is a way of showing an action
as if the viewer were doing or experiencing it. This is a
technique mostly used in video advertising.
 There are different levels to the point of view technique. A
camera can be harnessed to a Steadicams apparatus at eye
level – or very close to it – which makes the recorded
video feel natural and like the viewer is in the scene.
 GoPro cameras attached to helmets in adventure sports are
another common way of using this technique. The footage
is then used for social media advertising or longer
inspirational videos. Red Bull and GoPro are experts at
this technique.
 4. Emotional Appeal
 Emotional appeal is one of the most effective
marketing techniques. The target audience is pretty
much anyone with feelings. Television
advertisements use this tactic quite often.
 The super emotional “Hallmark Commercial” is a
perfect example. Successful campaigns that use
emotional appeal also rely on symbolism,
association and elaborate storytelling techniques to
influence a deep emotion in the viewer.
  Music is viewed as an important background feature in
advertising because of its wide use and ability to enhance
viewer arousal and affect. Previous research exploring the
HOW EACH OF THE ELEMENTS IN A effects of music on emotional response and behavior has
COMMERCIAL IMAGE, LANGUAGE,
MUSIC AFFECTS THE AUDIENCE had mixed results.
 Effective advertising makes people remember your name
Effective advertising reaches potential customers and informs them
of your products or services
advertising should capture the prospective customers attentions
attention
 Advertising is communication intended to inform, educate,
WHY ARE THE COMMERCIALS
BEING EFFECTIVE? persuade, and remind individuals of your product or businesses
 for any advertising campaign, enough money must be spent to
provide a media schedule for ad frequency, the most important
element for ad memorability
 Paying attention to culture in advertising is extremely important for brands that work on a
global scale, especially if your brand is working in markets that are culturally different to
where they are based. Messages, symbols, rituals and even colors can have significantly
WHAT INFLUENTIAL ROLES DO
COMMERCIAL PLAYS IN OUR different meanings and messages across cultures.
CULTURE AS A WHOLE?
 TV advertisement relies on verbal as well as visual cues to sell items. Promotional ad time is
purchased by the advertiser, and a spot usually runs 15 to 30 seconds. Longer ads, known as
infomercials, run like a TV show and usually aim for direct viewer response. New technologies
such as DVR allow TV watchers to skip through commercials; however, studies have shown that
these technologies do not have a negative effect on advertising (Gallagher, 2010). This is partly
due to product placement. Product placement is an important aspect of TV advertising,
because it incorporates products into the plots of shows. Although product placement has
been around since the 1890s, when the Lumière brothers first placed Lever soap in their
NEW DVR TECHNOLOGIES ENABLE US TO WATCH
COMMERCIALS, WOULD WE LOSE A VALUABLE PART
movies, the big boom in product placement began with the reality TV show Survivor in 2000
OF CULTURAL EXPERIENCE -FOR EXAMPLE, THOSE
COMMERCIAL THAT EVERYONE TALK ABOUT?
(Anderson, 2006). Since then, product placement has been a staple of prime-time
entertainment. Reality TV shows such as Project Runway and American Idol are known for
exhibiting products on screen, and talk-show host Oprah Winfrey made news in 2004 when
she gave away new Pontiacs to her audience members (Stansky, 2008). Even children’s shows
are known to hock products; a new cartoon series recently began on Nickelodeon featuring
characters that represent different Sketcher’s sneakers (Freidman, 2010).
THANK YOU

DR.ZEBA NAZ MA’AM