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Nuh Syuja G.
IX-2
 What is advertisement?

 Advertisement is a text that has the objective to announce a something that

appeals to many people and that adds a well-known product in all public

 Advertisement may include short text, pictures, or short film.

 Advertisement may be available to promote merch for sale, services,

employment opportunities, homes, and so on.

 Advertisement are often advertised on television, banners, radio,

newspapers, and many others
 What is the purpose of advertisement?

 Advertisement has three primary objectives:

-Informative Advertisement : creates awareness of brands, products, services, and
ideas. It announces new products and programs and can educate people about the
attributes and benefits of new or established products.
-Persuasive Advertisement : tries to convince customers that a company’s services
or products are the best, and it works to alter perceptions and enchance the
image of a company or product. It’s goals is to influence customers to take action
and switch brands, try a new product, or remain loyal to a current brand.
-Reminder Advertisement : reminds people about the need for a product or
service, or the features and benefits. It will provide when they purchase
promptly.
 What is the function of advertisement?

 Identifying Brands and Products

 Providing Information to Consumers
 Persuading Consumers to Purchase
 Previewing New Trends
 Generating Product Demand
 Building a Customer base
 Displaying Competitive Pricing
 What are the kinds of advertisement?

 Display Ads : includes digital and newspaper advertising.

 Social Media Ads : Pinterest, Instagram, Facebook, and others social media sites.
 Newspapers and Magazines : these kinds of advertising are traditional yet no less effective.
 Outdoor Advertising : Billboards have gone digital it’s a huge way to make an effective
statement.
 Radio and Podcasts : verbal promotion type.
 Direct Mail and Personal Sales : sending a compelling sales letter by snail mail to a target
audience.
 Video ads : short video that posted on social media
 Product Placement : paying people to mention your product
 Event Marketing and Email Marketing
 What is the characteristic of advertisement?

 It should be simple
 It should be capable of holding the reader’s Attention
 It must be suggestive
 It should have conviction value
 It should educate the people
 It should have memorizing value
 It should be true
 What is the general structure of advertisement?

 Purpose : what is the purpose of the writer to compose the advertisement

text?
 Name of the product : This is about name and brand. What product, service,
or events to sell?
 User : Who need the product? What ares he product and services for?