Television Set Assembly Plant

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Investm
ent
Office
ANRS
Proje
ct
Profle
on
the
Establ
ishme
nto
Televi
sion
Set
Asse
mbly
Plant.
Devel
opme
nt Stu
diesAs
sociat
es (DS
A)
ctober
!""#Addi
s Ababa
 

Table of
Contents1. S
ummary........
......................
......................
......................
...................1
2. Product
Descrition
and
Alicatio
n....................
......................
.....1!. "ar#et
Study$ Plant
Caacity
and
Production
Pro
%ram...........
....2
!.1. "ar#et Study.
..............................
..............................
..............................
.............................
2
3.1.1. Present Sup
ply and Demand...
..............................
..............................
..............23.1.2. Pr
ojected Demand...
..............................
..............................
.............................
33.1.3. Pricing and 
Distribution............
..............................
..............................
............4
!.2. Plant Caac
ity.........................
..............................
..............................
..............................
....&!.!. Productio
n Pro
%ram..................
..............................
..............................
..............................
.&
&. Ra'
"aterials
and (tilities...
......................
......................
................&
&.1. Availability
and Source of
Ra' "aterials........
..............................
..............................
......&&.2. Annua
l Re)uirement an
d Cost of Ra'
"aterials
and (tilities..........
..............................
*
*. +ocation a
nd Site..........
......................
......................
......................
....*,. Tec-
nolo%y
and n
%ineerin
%..................
......................
.....................,
,.1. Production P
rocess...................
..............................
..............................
..............................
..,,.2. "ac-inery a
nd )uiment...
..............................
..............................
..............................
...../,.!. Civil n
%ineerin% Cost.
..............................
..............................
..............................
............../
/. 0uman
Resource
and Trainin
% Re)uirem
ent.................
.................
/.1. 0uman Resou
rce........................
..............................
..............................
..............................
./.2. Trainin
%..........................
..............................
..............................
..............................
..............
. 3inancial 
Analysis........
......................
......................
......................
.....
.1. (nderlyin% 
Assumtion.......
..............................
..............................
..............................
........2. Inves
tment cost............
..............................
..............................
..............................
..............14.!. P
roduction Cost....
..............................
..............................
..............................
.....................11.
&. 3inancial va
luation..................
..............................
..............................
.............................
11. conomic 
and Social 5enefi
t and 6ustificatio
n...........................
..............................
.......12
ANN7S.
......................
......................
......................
......................
....1*
 
1.Summar
y
The project
envisages the
establishment of
television set
assembly
plant.The total
investment
outlay of the
project is
estimated at Birr
11 million of
which Birr
2.3million is
required to
finance the fixed
investment cost
and the balance is
for
preproductionc
apital expenditure
and initial wor!
ing
capital.The dema
nd for the propo
sed output is exp
ected to emanate 
from the urban p
opulation."urrent
ly the demand
estimated at #$
%2& pcs and it is
expected reach
1'(23% in the
year 2(1&.for this
product is met
through
import.The
project is
expected to
generate
employment
opportunities for
1& people. The
internal rate
of return )*++,
of the project is
1$.3-. The
et present
value at 1$-
discount rate is
Birr 1.2/million.
2.Product
Descriptio
n and
Applicatio
n
The television
manufacturing is
more technology
intensive and
rapid in its
technical
renovationthan
any other
industries0 with
diverse
performances and
functions in its
products.
conomically0co
mpared with
heavy and
chemical
industries0 it is an
industry requiring
relatively lower
capitalinvestment
s. *t is
characteried by
low resources and
energy
consumptions and
also is
virtually pollution
free.The
television
industry is
relatively easy in
its international
division of
labour0 and it can
usually be multina
tional with ease a
nd highly value
additive. *t occup
ies an important p
osition in theelect
ronics industry0
because
electronics
products
worldwide tend
to be closely
related in
their order to the
B4 T50 colour
T50 audio
articles0 5T+ and
then to
computers startin
g from
radio.Blac! and
white )B4, T5
set is composed
of 3(( parts and
the coloured one
is composed of $
(( parts.1
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3.Market
Study, Pla
nt
Capacity a
nd
Production 
Program
3.1.Market
Study 
3.1.1.Present
Supply and
Demand
The demand for
television sets in
thiopia is
increasing as a
result of the
expansion of
urbancentres as
well as the
establishment of
T5 satellite
stations in almost
all
administrativereg
ions of the
country.
6owever0 since
almost there are
no domestic T5
assembling plants
1
0the demand for
T5 sets is met
through import.
The annual import
of T5 sets during
the lastten years
covering the
period 1##&
2((& is provided
in Table 1.
Table 18 Imort of
T9 Sets in t-ioia
 Year C o l o
u r e d   T  !
" #   T  $um
%er C&'
alue( ! i r r )
$um%er 
C&' alue(!irr)
1997 42100 
53646579 1
723 386222
51998 1193 
42635013 7
50 1082943
1 9 9 9   3 1 8 3 4 
48177753 1
0 14482020
00 20107 3
0477849 33
6 34350920
01 92734 5
5255939 13
84 4094232
002 42010 5
0791393 22
57 1214829
2 0 0 3   1 2 4 6 9 1 
89626930 33
85 21389862
004 127582 
365948914 2
822 1395012
2005 177726 
109745615 1
0187 227214
42 0 0 6   8 1 1 3  
212095673 
304 298541
52007 37402
3   1 5 6 1 1 0 2 4 7 
2897 383334
A*erage+
-311/
1/1-
3230+1-
0+
7ource8 "79 and "
ustoms 9uthority9
s can be observed
from the above
table the country
imported an
average of #'0
&3$
coloured )atavera
ge cost of Birr 11
million, and 23/#
Blac! and
4hite )at average
cost of Birr 1.'$
million,television
sets per annum
during 1##& 
2((&. This figure
does not include
T5 sets
importedillegally.
1
 . 9 local manufacturer
United Tebarek 
 started to assemble
57T: T5 sets
in ;aliti0 99 suburb0 in
the year1###. *n the
year 2((10 it started
to export
57T: T5 sets to
neighbouring 9frican
countries. The
currentstatus of this
manufacturing is
not !nown. 6owever
limited0 its
experience shows that
there might
be some possibility
of exporting as T5
sets to the
neighbouring
countries.
2
Error! Filename not specified.Error! Filename not specified.

<n the other

hand0 the future
demand for T5
sets is expected to
be much higher
for the
followingreasons8
•

The demand for

T5 sets will
increase along
with the rapid
urbaniation.
•
The demand for
T5 sets in the
country will
increase along
with the
expansion of
T5satellite
stations in
different
administrative
regions of
the country.
3.1.2.Proect
ed Demand
The current and
future demand
for "olour T5
7ets in thiopia
is estimated on
the basis
of average
import.
9ccordingly0 the
current effective
demand for the
T5 set is
estimated at
94738
T57. *t is
assumed that the
future demand for
T5 set is expected
to increase in line
with
urban population 
growth rate which 
is '- per annum. 9c
cordingly0 the fut
ure demand for T
5 sets is provided
in Table 2.
Table 28 Pro:ected
Demand for Colour
T9 Sets in t-ioia
 YearDemand
2 0 0 7   9 4 7
3 8 2 0 0 8   9
8 5 2 7 2 0 09  
1 0 24 6 8 20
1 0  1 0 65 6
7 2 01 1   11
0 8 30 2 0 12  
1 1 52 6 3 20
1 3  1 1 98 7
3 2 01 4   12
4 6 68 2 0 15  
1 2 96 5 5 20
1 6  1 3 48 4
1 2 01 7   14
0 2 35
A * e r a g e 1
1 0 1  1
9s can be seen
from the above
table0 it is
anticipated that
an average of
about 11/01%1
T5 setswill
be annually
demanded in
the projection
years0 i.e.0
2((& 2(1&.
=oreover0
considering
thecomparative a
dvantages of lab
our cost and abse
nce of domestic 
T5 assembling pl
ant it iseconomic
ally justified to
establish T5
manufacturing
plant in the
country.
3.1.3.Pricing
and Distri
%ution
3
Error! Filename not specified.

 
The price of
colour T5 is
determined on the
basis of import
parity i.e0 by
adding up 2(- on
">?value so as to
cover duties0
port clearances
and local costs li!
e insurance0
inland transport
andclearing.
9ccordingly the
average selling
price of a colour
T5 set is wor!ed
out at Birr
1650
andthis price is ta!
en to be a proxy
to selling price of
the
envisaged product
.*n thiopia0
T5 sets are mar!
eted both
through
wholesale and
retail outlets.
6owever0
this project is
proposed to
distribute its
product through
wholesale
channel.
3.2.Plant C
apacity 
The envisaged
plant will have a
capacity to
produce 1%0
((( colure T5 sets
per annum.
Thecolour T5 set
to be produced
will be a 21 inch
model0 having a
wooden cabinet
and operating ona
22(52'(5 line.
The plant will
operate single
shift0 $ hours a
day for 2&%
days a year
after subtracting
the holidays0
7undays and
maintenance
stoppages.
3.3.Produc
tion
Program
The T5 assembly
plant will start
operation at &%-
of its capacity in
the first year0 and
then
buildup its produ
ction capacity to 
$%- and 1((- in 
the second and t
hird year of oper
ation0respectivel
y. The fact that t
he production eq
uipment are new
0 and operators u
sually ta!
esometime to de
velop the specifi
c s!ill and !
nowhow requi
red0 the producti
on buildup  pro
gramme is made t
o start at relativel
y lower level )&
%-, and then grad
ually rise to fullca
pacity )1((-,.
.a4
Materials
and
5tilities
4.1.Availab
ility and
Source of
Ra
Material!
=any of the inputs
or components
will be imported.
4.2.Annual
Re"uiremen
t and Co!t
of Ra
Material!
and #tilitie!
'

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