5 Elements of a Good Story

1. Ethos
Authority and character - come from credibility and commitment on the issues being raise and
emphasized for

2. Logos
Involves making a logical appeal using data and facts to make rational argument because make an
assertion with no basis in fact or logic

3. Pathos
Emotions : it’s a genuine connect with the audience through honest and effective communication

4. Metaphor
Helps the viewer process complex issues when you give them relatable parallels it makes news
memorable

5. Brevity
Using short sentences punchy lines informative tag outs