Cu 1 : nh gi tc ng ca Mc Donalds ln nn kinh t v x hi c nu gi nh rng Mc Donalds s ngng cc hot ng kinh doanh ca mnh ti c. Tc ng ca Mc Donalds ln nn kinh t c 1.

. S lng nh hng tiu th ca McDonalds ti c c l mt trong nhng quc gia c nh hng Mc Donalds/s dn nhiu nht th gii. ng u l M vi 4.33 nh hng /1000 dn, tip theo sau l New Zealand v Canada, c ng th 4 vi 3.49 nh hng/1000 dn.
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 M New ZeaLand Canada Australia Nht Bn Singapore Hong Kong Sweden United Kingdom Denmark

Ngun:http://www.nationmaster.com/graph/foo_mcd_res_percap-food-mcdonaldsrestaurants-per-capita Nh hng McDonalds c khai trng ln u tin ti ngoi pha Ty Sydney nm 1971.Tr s chnh ca McDonalds ti c c t Thornleigh, New South Wales v 4 vn phng trc thuc cc a phng khc : Melbourne, Perth, Brisbane v Adelaide. Hin by gi (s liu cp nht ti u nm 2010) con s nh hng McDonalds ti c ln ti 808 nh hng v tri di khp t nc c.

Ngun : McDonalds Australia Corporate Responsibilities & Sustainability Report 2010 Khong 70% cc nh hng ti c do ngi dn s hu c nhng quyn kinh doanh bi McDonalds. S cn li c iu hnh bi nhn vin ca cng ty. 2. o to nhn lc v qun l Ngi i din ca McDonalds cho rng tht kh c th a ra mt con s c th v ngn sch o to cho cc cng ty c, nhng nhn mnh rng h s tp trung u tin cc kha o to v pht trin cho tt c cc cp nhn vin. Pht ngn vin cng cp rng, McDonalds u t mt t l ln trong doanh thu cung cp cho vic pht trin o to ngun lc con ngi, mc ch l pht trin cc k nng thit yu cho lc lng lao ng, kin thc v k nng phc v khch hng c th p ng nhu cu ca h c tt hn. Nhng s ghi nhn ca cng ng cho s ng gp ca McDonalds trong vai tr l mt ngi cung cp nhng kha hun luyn tuyt vi : Hai ln ginh chin thng l nh Bn Bun v Bn L ca nm do Australian Employer of the Year Awards bnh chn. Phn thng ny ghi nhn nhng n lc tuyt vi trong vic cung cp cc dch v gio dc v o to trong ngnh cng nghip c. Gii thng Commonwealth Department of Employment (Vn phng v s thnh vng cho nhn vin) v Education and Training (Gio dc v o to) vinh danh McDonals l nh hun luyn tuyt vi trong nm 1997 McDonalds c t ho khi cam kt rng h s ghi nhn tt c nhng ng gp ca nhng con ngi ti nng v ha hn u t vo tng lai ca nhng con ngi ny. ng thi h cng cung cp cc cng vic linh hot c th p ng vi nhng nhu cu a dng

ca nhn vin. McDonalds cung cp cho nhiu ngi c nhng cng vic lm u tin v iu ny mang li cho h mt trch nhim c th ng thi cng l thch thc c th. McDonalds cng cam kt rng s cung cp cho nhn vin ca mnh c c mt cng vic vi y s tn trng, mi trng an ton v thn thin cng vi c hi hc hi nng cao k nng ca mnh. McDonalds c v cc cng ty nhng quyn kinh doanh thu khong 85,000 lao ng lm vic ti nh hng v cc phng iu hnh khp t nc. Do , McDonalds c mt tc ng ng k vo nn kinh t c v lc lng lao ng v cng c th tc ng n chi tiu v tiu dng bi v cc cng nhn tr chi tiu kh nhiu trn thu nhp m h kim c. Tc ng ny thm ch cn ln hn bi McDonalds l mt trong nhng tp on s dng lao ng ln nht th gii cng nh o to nhng ngi tr tui c. Mi nh hng McDonalds ti c tuyn dng trung bnh khong 80 n 120 ngi ,trong bao gm nhn vin v cc nh qun l. Nhng ngn hng ny lm vic khong 18 n 24 ting/ngy, trong yu cu mt s thay i hoc thay i ca lm vic tng nhm trong sut thi gian hot ng. M hnh bn hng ny kh ph hp cho lc lng lao ng tm kim vic lm bn thi gian v tng i linh hot, v cng l iu kin tuyt vi cho nhng ngi va kt hp trch nhim cng vic vi trch nhim hc tp hoc trch nhim vi gia nh. McDonalds l mt nh tuyn dng ln cho nhng ngi tr tui. Tht vy, phn ln ( 69%) nhn vin c tui nm trong khong t 14-18 tui, mc d gn 20% l ngi c tui t 19 ti 21. Khong 80% cc nh qun l nh hng u bt u lm vic vi McDonalds v tr nhn vin v 86% nhng nh qun l ny c tui t 17 ti 30 tui. Bng sau cho thy d liu v vic lm, ch thng k cho nhng ngi lm vic ti McDonalds c k c lm vic ti vn phng iu hnh hay 232 nh hng c s hu bi McDonalds khp t nc c. Nhng ngi nhn quyn kinh doanh c trch nhim trong vic tuyn dng nhn vin cho mnh v nhng d liu ca nhn vin ny khng c trnh by trong bng di.

Bng : phn tch thng k nhn vin nam v n lm vic ti McDonalds v thng k s lng nhn vin bi v tr ca h trong cng ty. 3. McDonalds cng l ngi mua cc sn phm nng nghip t nc c. Vi vai tr l mt nh iu tit trong lnh vc kinh doanh thc n nhanh, McDonalds ti c s dng hu ht cc khi lng khng l nguyn liu mi c sn xut t cc nng tri ti c v cc khu ch mi nm. Trn khp nc c, nm 2000, McDonalds chi tr 500 triu $ cho thc n, giy v vic gi ghm hng nm. Con s ny vo nm 2004 l 600 triu $ v duy tr s tin mua nguyn liu trung bnh ny hng nm. Nm 2000 Bnh sa v bnh xp Khoai ty Trng Sa Tht b 385 triu 89 triu kg 58 triu 22 triu lt 23 triu kg 62 triu kg 5 triu lt 19 triu kg Nm 2004 360 triu kg

Nc cam G Pho mt Rau C chua Caf C

6.7 triu lt 8.8 triu kg 5.5 triu kg 5.4 triu kg 910 000 kg 402 000 kg 1.5 triu kg 6 triu kg 1.3 triu kg 19 triu kg

McDonalds c l mt trong nhng nh thu mua nng sn v nguyn liu a phng ln nht trong h thng McDonalds trn ton th gii chim 93%. V ch khong 7% tng sn lng l h cn nhp t nc ngoi. iu ny cho thy, McDonalds c c tm nh hng khng h nh i vi s pht trin ngnh nng nghip nc nh bi h l nh thu mua sn phm ln trn th trng hng ha nng sn ca nc c. 4. McDonalds cng l nh xut khu lng thc Tiu chun v sn phm ca McDonalds ti c c cng nhn trn ton th gii, iu ny tr thnh mt nhn t thun li khng h nh trong thnh cng v xut khu sn phm lng thc ca McDonalds. Nm 2004, McDonalds xut khu khong 300 triu $ sn phm ca ngi dn c bao gm tht b, nhng sn phm lng thc khc v vic ng gi. Hn 60% cc nh hng McDonalds trn th gii s dng tht b c xut khu t c. McDonalds c hin xut khu cho nhng nc sau y : o Tht b Nht Bn : Ngoi Nht Bn ra th McDonalds cng cung cp sn phm tht b sng (raw beef) cho nhiu nc trn ton th gii o Rau dip c Nht Bn c l nh cung cp d phng cho khu vc Chu Thi Bnh Dng

o B c qunh New Zealand V nhiu sn phm khc na. 5. Li nhun ca McDonalds c C kin cho rng phn li nhun chuyn v tr s chnh ca McDonalds khng nhiu. Hu ht cc ca hng u l hnh thc nhng quyn, v th cc ca hng nhng quyn lun mun gi li li nhun to ra. Mt phn trong s 60.000 $ tin nhng quyn c chuyn v cng ty m, tuy nhin mt phn li nhun ng k kim c t cc ca hng c s dng cho vic o to nhn vin, qung co v duy tr s hot ng ca h thng. Tc ng ca McDonalds ln nn nn x hi v cng ng ti c Mi nh hng ca McDonalds ti c u cam kt ng gp cho cng ng ti ni n hot ng c th bng cch tham gia vi cc nh hng khc gy qu ti tr ln, s h tr c nhn trong vic tham gia vo i th thao thanh nin a phng hoc gy qu cho nh t thin Ronald McDonald. ng gp tr li cho cng ng l mt phn c bn trong trit l kinh doanh ca McDonalds tng nh li cng sng lp ca McDonald, ng Ray Kroc, v trit l vn tip tc thc hin cho n ngy hm nay bi cng ty v cc bn nhn quyn ca McDonalds. Ngoi RMHC (Ronald McDonald House Charities) trng tm chnh trong vic ng gp cho cng ng ca McDonalds ch yu hai lnh vc : khuyn khch li sng tch cc v h tr v gio dc v hc tp. McDonalds ang ngy cng la chn nhng chng trnh h tr trong vic cng c li tinh thn on kt ca mi ngi v, khi thch hp, McDonalds cng xem xt tham gia vo cc mi quan h lu di vi cc cam kt t tt c cc bn. Cui cng, chng ti h tr cc chng trnh khuyn khch hot ng th cht v tn dng vic ti tr ca chng ti cho cc i th thao v cc s kin khuyn khch nhiu ngi tham gia hn, c bit l tr em, nn ha mnh vo vi th thao.Chng ti cng c cc chng trnh h tr nhng ngi tr tui trong vic hc ca h.Chng ti tin rng c mt vai tr quan trng i vi doanh nghip c ng vai tr cho vic m bo rng tt c nhng ngi tr tui ny u c th tip cn c vi cht lng gio dc tt ti c. McDonald Australia t ho l mt t chc gio dc v tin rng c tnh ny nn c m rng ra bn ngoi khng ch vi cc nhn vin ca McDonalda m vi c cng ng. Tht kh cho McDonalds c th o lng tng s tin ca cc hot ng t thin ca McDonald ng gp cho cng ng cng nh bn nhn quyn ca McDonalds .Tuy

nhin, mi ngi u bit rng con s m McDonalds ng gp ln cho vic t thin ny ln n hng triu la mi nm.

Bng : ng gp ca McDonalds u nm 2010 cho nh t thin Ronalds McDonalds (RMHC) 1) Gi tr ca cc khon h tr cng ng McDonalds Australia xy dng hnh nh ca mnh thng qua cc khon h tr cng ng v cng vic t thin. Vic t thin c thc hin thng qua t chc Ronald McDonald House Charities (RMHC). Vic iu hnh, qun l cng nh mt s chi ph khc duy tr hot ng ca RHMC c McDonalds Australia h tr ton b. hot ng ca t chc RMHC cng nh nhng chng trnh khc nhm mc tiu chnh l h tr cho cc tr em nhi m bnh him ngh o. Ngoi ra, RMHC cng hot ng trong cc lnh vc sau: H tr nh , phng tr gn bnh vin cho gia nh ca cc b b nhi m bnh. Thc hin cng tc nghin cu nhm tm ra phng php iu tr bnh mu trng. H tr gio dc cho nhng tr em b bnh tt lm gin on vic hc hnh. 2) Nhng chng trnh biu tng, v bo tr mang tnh cng ng khc

Mt s chng trnh ca McDonalds tr thnh mt trong nhng chng trnh ca quc gia mang tnh cng ng cao c th k n nh: em. McDonalds Camp Quality Puppets c bit quan tm n tnh trng ung th tr

Chng trnh Kids Alive Do the Five vi mc tiu ch trng n cht lng ngun nc cho tr em. Chng trnh ny c iu hnh bi Laurie Lawrence. McDonalds bo tr cho Clean Up Australia Day t nm 1989.

Nhng chng trnh nhm bo tn cc ng vt c nguy c b tuyt chng nh gorilla, i i v h m thng qua vic h tr cho cc s th c Bo tr trong lnh vc th thao chng hn nh bng chy, bng r, in kinh, th thao dnh cho ngi khuyt tt. Cc t chc v vn ha chng hn nh McDonalds Melbourne Youth Band v Melbourne Symphony Orchestra. Chng trnh ny nhm mc tiu h tr cho nhng nh son nhc v chi nhc. 3) Hc bng v cc kha s quan hng nm cho ngi dn c Cng ging nh nhiu doanh nghip khc, McDonalds Australia mun c cng ng cng nhn nh l mt doanh nghip tt. Mt cch thc hin trch nhim x hi ca mnh cho cng ng, Mcdonalds ghi nhn ti nng ca nhng ngi dn c thng qua cc gii thng v hc bng. Chng bao gm : gia Gii thng McDonalds Operatic Aria Competition vi hng trm ngh s tham

McDonalds Ballet Scholarship (hc bng v kha hc ba-l ) h tr cho nhng ngi biu di n tim nng trong lnh vc ny. McDonals City of Sydney Performing Arts Challenge cung cp c hi cho khong 25,000 ngh s tr cnh tranh nhau trong lnh vc biu di n. Queensland, ngy hi Quc Gia c v gii thng dnh cho cng dn tr hng nm (the National Australia Days Young Astralian of the Year Award ) l mt chng trnh uy tn cho thanh nin. Nhng nh hng ca McDonalds ti c ti tr cho lnh vc Dch v cng ng (Community Service Category ) ngy hi ln ny.

 Mi nm, McDonalds trao 100 gii thng Crew Scholarship, mi gii tr gi khong 1500$ cho nhn vin h c th trang tri vic hc tp ca mnh. Ngoi ra cn c thm 29 phn thng Crew Sports Grants (gii thng th dc th thao cho nhn vin), mi phn thng tr gi khong 1500$ ghi nhn nhng thnh tu ng k m nhn vin t c.

Cu 3 : Tho lun v tm nh hng ca chnh sch o to v tuyn dng ngi tr tui ln vin cnh vic c. c l mt trong nhng nc pht trin hin ang c dn s gi i ng k. Bng sau cho ta thy s lng dn s c qua cc nm 2007 21,072,452 10,475,527 10,596,925 2008 21,498,540 10,696,123 10,802,417 2009 21,951,736 10,930,363 11,021,373 2010 2011 22,328,847 22,319,066 11,117,104 11,102,905 11,211,743 11,216,161 n v tnh : ngi

Tng dn s Nam N

Ngun:http://www.abs.gov.au/websitedbs/d3310114.nsf/home/Population%20Pyramid%20%20Australia

McDonalds l mt nh tuyn dng ln cho nhng ngi tr tui. Tht vy, phn ln (69%) nhn vin c tui nm trong khong t 14-18 tui, mc d gn 20% l ngi c tui t 19 ti 21. Khong 80% cc nh qun l nh hng u bt u lm vic vi McDonalds v tr nhn vin v 86% nhng nh qun l ny c tui t 17 ti 30 tui m bo nh hng McDonalds cung cp mt mi trng lm vic h tr cho cc cam kt v hc tp ca nhng ngi tr tui, McDonalds c mt t chc mang tn l : Chnh Sch Tuyn Dng Sinh Vin c Trch Nhim1. Cc sinh vin tr thng s lm vic khng qu hai ca mi tun trong thi gian di v trong trng hp sinh vin t 17 tui hoc nh hn, h s khng phi lm vic ngoi 11:00 ti hoc trc 5:00 sng bt k ngy no trong tun. y l mt chnh sch bt buc cho tt c cc nh hng thuc s hu ca McDonalds v cng l li ngh mnh m cho cc nh hng nhng quyn ca McDonalds lm theo. Trong cc quc gia ni m lut php c th thay th c chnh sch ny, v d nh Queensland, th mi ngi s u tin tun theo lut php.
1

Responsible Sutudent Employment Policy

Cng ngh c sn thng bo cho ngi gim st hoc ngi qun l nu mt thnh vin ang lm vic khong thi gian khng thch hp cho h. Trong nhng trng hp ny, bn nhn quyn ca McDonalds cng c th nhn c mt tin nhn SMS thng bo ch . Cng ngh ny cng c s dng h tr cho nh qun l xc nh khi no th nhn vin cn phi ngh ngi.

Bng : D liu hnh thp v cu trc lao ng ca c nm 1990 v nm 2010 theo tui v gii tnh. Ngun : http://www.abs.gov.au/Ausstats/abs@.nsf/mf/3201.0 Bng sau cho ta thy c cu lao ng theo tui nm 2010 v nm 2015

McDonalds c c khong 85,000 nhn vin v khong 70% trong s ny c tui t 14-18 tui v 20% nhn vin c tui t 19-21 tui. iu ny cho thy c khong 76,500 ngi lm vic ti c c tui dao ng trong khong 14-21 tui. Con s ny so snh vi s ngi trong tui lao ng ca c (t 15-64 tui) l 14,856,250 trong nm 2010, chim t l khong 0,5%. Con s ny kh nh, khng cho thy c nhiu iu v tm nh hng ca McDonalds ln lc lng lao ng c. Tuy nhin, khi so snh con s 76,500 ngi so vi 1,184,000 ngi trong lc lng lao ng c cng tui t 1421 tui ca c, t l ny tng ln gp 13 ln l 6.5%. Vi lc lng nhn vin t 1421 tui chim 90% lng nhn vin McDonalds v chim 6.5% s ngi lao ng trn ton nc c c cng tui. iu ny cho thy rng, McDonalds l mt trong nhng nh tuyn dng lao ng thnh cng trong vic thu ht c kh nhiu nhn vin tr tui.

Bng : s lng lao ng phn theo tng tui v gii tnh cho nm 2011 ca c
Ngun:http://www.abs.gov.au/websitedbs/d3310114.nsf/home/Population%20Pyramid%20%20Australia

Cu 4 : McDonalds l ngi tin phong trong vic o to v pht trin, cng nh to ra mi trng ngh nghip an ton v khe mnh (Occupational health and safety) 1) o to v pht trin Chng trnh o to ca McDonalds c cng nhn trong tt c cc lnh vc bi s o to cc k nng sng quan trng, s gip nhn vin ca h c th ng dng cc k nng sng ny trn con ng s nghip ca mnh. McDonald c chng nhn l mt t chc o to Registered Training Organization trong hn 10 nm, iu ny gip McDonalds c th pht hin ra nhng con ngi ti nng cng nh tim nng bng cch cung cp kha hun luyn thc tp sinh v cc bng cp c cng nhn trn ton lnh th nc c.

Mi nm, McDonalds b ra khong hn 40 triu $ trong vic o to ngi qun l nh hng v nhn vin ca cng ty. Trong : Khong $ 21 triu l chi tiu hng nm v o to nhn vin, k c thi gian ca ging vin v hc vin Hn $ 16 triu c chi tiu hng nm cho vic o to cc nh qun l. Chi ph ca McDonalds c cung cp cho tr s chnh trong vic cung cp dch v o to vt qu $ 3.5 triu mi nm. Hn $ 840.000 c hoch nh ngn sch hng nm cho cc chng trnh pht trin nhn vin lm vic trong cng ty. Trong cuc kho st Kin Nhn Vin Trn Ton Quc Gia (National Crew Opinion) 91% nhn vin ng tnh rng h nhn c s h tr v hun luyn v cc thng tin i hi thc hin cng vic c tt, v 80% cc nh qun tr cao cp bo co rng h c h tr nhn vin ca mnh bng cch cung cp nhng hnh ng gim st, nhng chng trnh tho lun pht trin v t chc cc kha hun luyn. Chng trnh o to ca McDonalds c cng nhn rng ri bi s pht trin k nng u bt ngun t cng vic n gin nht. Bng chng cho vic ny chnh l hu nh cc qun tr cao cp ca nh hng u bt u l nhn vin. 2) An ton v sc khe lao ng McDonalds tun th quy nh php lut ca OH&S trong mi tiu bang v lnh th pht trin mt mi trng lm vic an ton v lnh mnh, v cng gip lc lng lao ng ca h c c mt sc khe v mi trng an ton . Nhng iu thc t m McDonalds thc hin v OH&S bao gm : Khuyn khch mi ngi ch v bo co v cc mi nguy him. H cng c yu cu trong vic tm ra cc gii php ci thin sc khe v mc an ton. Cuc hp gia Safety Manager ( Gim c Bo m v tnh An Ton) trong mi nh hng m h m trch, phi kt hp vi Workplace Safety Program Tt c cc hot ng o to v pht trin phi bo m s an ton v v vy tt c cc nhn vin c c mi trng hun luyn tt hn trong mt h thng lm vic c t ri ro S ra i ca Safety Committee (y Ban An Ton) trong mi ni lm vic kt hp vi lut l ca OH&S. Mi y ban bao gm nhn vin v cc nh qun l. Cc y ban ny tin hnh kim tra mc an ton trong cc nh hng, ng thi cng t chc

cc cuc hp thng xuyn tho lun v cc vn an ton v k hoch thc hin t c sc khe v an ton ti ni lm vic. .