Report on the 5th edition of Playtime Tokyo

In spite of difficult circumstances, the 5th edition of Playtime Tokyo was held from the 23rd-25th August 2011 at Belle Salle Shibuya First and proved highly positive and dynamic. 118 Japanese and international brands dedicated to the worlds of children, junior and maternity, were represented. Firms offering clothing, footwear, jewellery, accessories, childcare, gift and deco were all to be found there.
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Visitors numbering 1583 provided an increase of 9,7% over and above the equivalent show in August 2010, Playtime Tokyo

confirms its position as the leading childrens fashion trade show in Japan. In spite of a 3% decrease in the number of visitors compared with the last edition, (February 2011), and less international visitors, (-5,6%), Playtime Tokyo remains the leading trade show for professionals in the childrens sector.
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1,600,300 yen (14 392 euros), is the exceptional sum from sales generated by the Pop-Up Shop Playtime Loves Japan, in partnership with Hope and Love and Labo love Japan, at their latest shop at Playtime Tokyo. This amount will be forwarded to the 3 charities Save the Children Japan, Musical School Revival and the Fumbaro Higashinihon Shien Project in Japan. The total sum of 5,381,129 yen (49 565 euros) realised by the 3 Pop-Up Shops in Paris, New York and Tokyo will have provided help for earthquake and tsunami victims. Heartfelt thanks to all those brands that took part in the event.

Further Information:
(+ 9,7% increase over and above August 2010)

Total number of visitors: 1583

Visitor spread over the three days

1st Day: 26,2 % 2nd Day: 41,6 % 3rd Day: 32,2 %
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as a percentage of the total was as follows:

The international trade show dedicated to the universes of children, junior and maternity.

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10 - 12 March, 2012
New York , USA

After the huge success of the 10th edition of Playtime Paris and the 45,3% increase in the number of visitors over and above the equivalent show in July 2010, the trade show is displaying a dynamic without equal in Europe. The next edition of Playtime Paris will be held at the Parc Floral in Paris from the 28th to 30th January 2012, and will bring together 400 international collections. > www.playtimeparis.com

After the success of its 3rd edition and a 15% increase over and above last season, Playtime New York is following up on its conquest of the New World, with 100 American and international brands exhibiting in the heart of Soho, from the 10th to 12th March 2012. > www.playtimenewyork.com

The international trade show dedicated to the universes of children, junior and maternity.

The next edition of Playtime Tokyo

is growing into one of the worlds most international shows of its kind.

More than150 brands

will be exhibiting.
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Playtime Tokyo will be held in

February 21 - 23, 2012

2012221-23
Tokyo, Japan

Belle Salle Shibuya First from 21st to 23rd February 2012

> www.playtimetokyo.com

Organisation Playtime Tokyo : Picaflor Japan Co., Ltd.

E-mail contact@playtimetokyo.com tel + 81 (0)3 3793 0057

For any press enquiry Please send us an e-mail at press@playtimetokyo.com.com To download photographs in high resolution, please go the following link :
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> http://www.playtimetokyo.com/download/photos/pictures.html