* ASTUDY ON © Impact of E-COMMERCE with special references to * “A study of women’s online purchasing behaviour” = (dipkart) e Introduction © Production and marketing of goods and services are the essence of economic life in any society. All organizations perform these two basic functions to satisfy their commitments to their stakeholders ~ the owners. the customers and the society, at large. They create a benefit that economists call utility which is the want-satisfying power of a good or service. There are four basic kinds of utility — form. time. place and ownership utility. Form utility is created when the firm converts raw materials and component inputs into finished goods and services. Although marketing provides impostant inputs that specify consumer preference, the organization's production function is responsible for the actual creation of form utility. Marketing function creates time, place and ownership utilities. Time and place utility occur when consumers find goods and services available when and where they want to purchase them. Online setailers with 24*7 format emphasize time utility. Vending machines focus on providing place utility for people buying snacks and soft drinks. The transfer of title to goods or services at the time of purchase creates ownership utility Define marketing? © The management process through which goods and services move from concept to the customer. Ir includes the coordination of four elements 4 Ps of marketing: © (1) identification, selection and development of a product. © (2) determination of its price, © 3) selection of a distribution channel to reach the customer's place. and ©) development and implementation of a promotional strategy© Definition: - Kotler had defined the marketing as “the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” © The Chartered Institute of Marketing (CIM) has given the definition for marketing as “marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.” e Important elements that can be understood from the concept of marketing ar‘ © Marketing focuses on the satisfaction of customer needs, wants and requirements, ¢ The philosophy of marketing needs to be owned by everyone from within the organization. Future needs have to be identified and anticipated. ¢ There is normally a focus upon profitability. especially in the corporate sector. However, as public sector organizations and not-for-profit organizations adopt the concept of marketing, this need not always be the case. e In this context, I selected the title “A DELIBERATION ON HOW DISCOUT RATES EFFECT EMPTOR'S BUYING COMPORTMENT” as my DELIBERATION in order to get the practical knowledge regarding marketing concept. In addition to understand the ground reality of any business irrespective of the field the practical knowledge of marketing is essential. The study is all about hoe customer buying behavior affected by the discount rates. © Today customer is the foundation of the business. Without customer, the businesses cannot survive in the market. If a business man fails to satisfy the customer, simply he is thrown away by the customer from the market © During the last 30 years the access of personal computers has increased all over the world. Along with the development of new technology and computers, the ability to connect computers all over the world emerged in the 1970s. This worldwide computer network was called the Intemet Along with the Internet an opportunity has emerged: the possibility to make purchases online which is called Electronic commerce (E- commerce), and is defined as: © “Maintaining business relationships and selling information, services and commodities by means of computer telecommunications networks.”© The recent rapid growth of E-commerce has resulted in that many companies have decided to start up web sites for E-commerce. For companies targeting a younger audience. the startup of a web site for E- commerce is probably a good strategic move, since young adults are frequent Internet users. But for companies targeting an older group, the success of the web site depend of the ability and willingness of middle aged consumers to shop oaline Generally, men make purchases online more frequently then women do and younger consumers purchase online products more ofien than older consumers. based on this, older women should be the least probable consumers in an online environment. What does older women’s Internet purchasing behavior actually look like, and how can it be increased? Men purchase products through the Internet more ofien than women do, 55 percent of men bought a product online in 2006 versus 46 percent of women. The reason for this difference might be the focus of most Internet business, which mostly has men as their target group. The research of Belanger et al (2002) support the notion of men as more frequent online buyers than women. Their research also concluded computer use, email use, prior web use and access to a credit card as significant determinants of online purchasing. The gender issue is vealed women to be less content with online also supposted by study which « shopping than men © Online shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser . Online shopping provides all type of goods to be available in the virtual world. It is just like a shop in the neighborhood. selling all type of goods but with some prominent differences. Here one can access these shops any time without stepping out of their home /office. It can be accessed any time when you are on the move, relaxing in your home or having a time out at your office. Here all the products are displayed with the price and detailed mention of the features. Potential customers can have a look at them, analyze what other similar online shopping outlets are offering and can get the best deal out of it. © Nowadays, the concept “DIC” ie. double income couples are becoming all the more prominent in India. With the long working hours and increased 3distances to tavel, they are not having enough time to devote it to shopping as people don't feel like going out for buying day to day things after a very hectic day at office. They want to reserve it for other works like socializing, entertainment etc. Now the companies are coming up with the ways so that this section of society can be tapped to the maximum and only way to attract them is just a click away and that too at any time 24X7 Moreover, this is located in the virtual world and can be accessed any time when you are watching your favourite TV show or having a coffee break at office. This is the online shopping concept © OBJECTIVES OF THE STUDY The main objectives of this study were: To explore individual characteristics of women online shoppers: To assess whether these women characteristics induce a shopping online: and The main objective is just those who shop online more whether men or women. Their main aim is diversity products portfolio into home appliances, electronics. ete © We then construct a research framework and data collection. This is followed by data analysis and the discussion of the findings. Managerial implications and future research directions are suggested.« NEED FOR THE STUDY In today’s world, people don't have time to do tradition shopping. By using E- commerce web sites they can avail service 24*7 according to their convenience by saving cost, time, period etc This study mainly focuses on the awareness among the society about E-commerce websites There is also need to analysis of women’s behaviour in online on the basis of age group of users, maximum number of products purchased, To know the number of users in the online either women or men To know the method of payment, which is more ie. like credit card, debit card. net banking, online payment, wallet, cash on delivery ete...@ SCOPE OF THE STUDY Rajamahendravaram city as the main area for the research purpose 1. The study ic Limited to Rajemahendravaram city oaly. 2. The sample size does not give clear representation of the toral universe. 3. The study is going to tell about women’s online purchasing behaviour with reference to the flipkast.com 4. The analysis is deeply going on Flipkart because considered for; it is number one site in the India. It have royalty and brand e METHODOLOGY& SAMPLE DESIG!© The research is based upoa primary and secondary data both. © Primary data:- © The primary data was collected through a questionnaire designed exclusively for the study. The questionnaire was designed to collect information about demographic profile of the respondents such as age, gender, education ané family monthly income. In addition to this various questions related to the knowledge and experience about online shopping, reason for choosing online shopping. type of products purchased online, factors affecting consumer's behaviour while online shopping ete © Secondary data © Secondary data was taken from sesearch papers, Journals, magazines and websites, © Sample size: -42 ° ° . . ¢ LIMITATIONS OF THE STUDY © It was difficult to find respondents as they busy in their schedule and collection data was very difficultTherefore, the study has to be carried out based on the availability of respondents. The sample size does not give clear representation of the total universe Some of respondents were not ready to fill the questionnaire and Some of respondents were not ready to come out openly INDUSTRY PROFILE © Flipkast an e-Commerce company founded in the year 2007, by Mr SachinBansal and BinayBansalboth alumni of the Indian Institute of Technology, Dethi They had been working for Amazon com previously. It operates exclusively in India, where it is headquartered in Bangalore Kamataka. It is registered in Singapore. and owned by a Singapore based holding company. Started with an initial capital of four lakhs it now sims for annual tumover of around Rs.4500 crores. Flipkart has launched its own product range under the name “DigiFlip’Flipkart also secently 8launched its own range of personal healthcare and home appliances under the brand “Citron”. During its initial years, Flipkart focused only on books. and soon as it expanded, it started offering other products like electronic goods, air conditioners. air coolers, stationery supplies and life style products and e-books ¢ HISTORY AND GROWTH OF FLIPKART:- ° ¢ FLIPKART OBJECTIVE Flipkart is not an Indian company since it is registered in Singapore and majority of its shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-retailing in India, Flipkart sells goods in India through a company called WS Retail. Other third-party sellers or companies can also sell goods through the Flipkart platform. Flipkart aow employs more than 15000 people. Flipkart allows payment methods such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery. Flipkart is presently one of the largest online retailers in India. present across more than 14 product categories & with a reach in sround 150 cities. Flipkart is currently a 10,000 member strong team, with 3000 sellers on its platform and delivering 5 million shipments per month. Flipkart’s ‘Big Billion Day’ sale helped the company to achieve record single day sales of Rs. 600 Crores on Monday It made its presence felt in online retailing by offering path breaking services like Cash on Delivery (COD). 30 Day replacement Guarantee, EMI options, Flipkart mobile app etc., © The main objective is not just those who shop online They want to highlight the convenience of e- commerce to traditional offline shoppers and thus help grow the market © Their main aim is diversity products portfolio into home appliances, electronics, etc © The main target is stronger supply chain and aggressive acquisitions 9The main target in 2020 is entering global market. MARKETING STRATEGY:- Flipkart has been mostly marketed by word of mouth Customer satisfaction has been their best market medium. Flipkart very wisely used SEO (Search Engine Optimization)& Google Ad-words as the marketing tools to have a far reach in the online world. All in all to create a great customer experience. Kids were used to create the adverts to send out the message -if a Kid can do it, we can also do it BRAND AWARENESS:- © Brand Awareness is key success factor in the market. Flipkart is the industry leading with 80% market share having a very high Brand Awareness and lowest price BRAND LOYALTY:- © Excellent user experience on the e-commerce website in term of usability speed clarity will enhance the loyalty of existing customer and move a step ahead of brand awareness towards customer reteation, @ COMPANY PROFILE Flipkart is an E-Commerce company founded in 2007 by SachinBansal and BinnyBansal. It is registered in Singapore and it operates in India, where it is headquartered in Bangalore, Kamataka. Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop bags.In May 2014, Flipkart received $210 million from DST Global and in July it raised $1 billion led by existing investors Tiger Global and South Africa's 10media group Naspers. Flipkart's last fundraising round in December had pegged its valuation at $12 billion . @ REVIEW OF LITERATURE:- © According to Mohanapriya.s “Online shopping has grown in populerity over the years mainly because people find it convenient from the comfort of their home or office. © One of the most enticing factor about online shopping is popularity during a holiday season, it alleviates the need to wait in long lines or search from store to store for a particular item. © The main scope of the study is to know about customer satisfaction towards online shopping The present study seveals about reasons for preferring an online website and satisfaction towards online websites” ¢ FLIPKART’S SUCCESS MANTRA:- © Flipkart users are most satisfied than that of their competitors great customer service has been its hallmark. © The user interface is sleek and easy to use © Cash on delivery creates trust in the mind of Indian customers who are always have feared of making payments online. ©. Flip Kart focuses on providing the relevant information possible into every single page. © Easy understandable gateway of payment © Clear description is there for each product ©. Differeat angles of each picture @ FUTURE ROAD MAP:- © Everything except for groceries and automobiles will be available on flip kaxt in future. They will look at bigger investments in their supply chain. To enter into various new categories and expand the categories also a© THEORITICAL FRAMEWORK © This framework is most suitable to our investigation because the understanding of the determinants of women’s attitude has both a direct and positive effect on women’s intentions to actually use the Internet for shopping suggested; we integrated additional factors including ‘control’. These factors are proposed to act as significant determinants for “ease of use’ introduced ‘consumer traits’ and ‘situational influences’ to the framework, resulting in their attitudinal model of technology-based self-service. Although various researchers have modified the original framework to suit their investigation, apart from ‘ease of use’ “usefillness’, and ‘enjoyment’, we integrated six factors for understanding women’s intentions to shop online including ‘consumer waits’, ‘situational factors’. “product characteristic’, ‘previous online shopping experience’, ‘trust in online shopping’. and ‘product attributes! © Framework for consumers’ intention to shop online:- 2Dellaest have constructed the framework for coasumers" intentions to shop online". Dellaert developed this mode! based on TAM(telecom application map). This model was chosen to be included in the study because it is an extension of the original TAM and applied to the E-commerce context. Compared to the previous mentioned modified model, this one is moze extended, as the authors of this model have added more factors to TAM than the previous mentioned one The authors of this thesis have chosen to use this model as it relates to computer knowledge, and positive and negative issues with online shopping. The factors usefulness and ease of use are related to computer knowledge. Enjoyment is related to the positive outcome of online shopping. Trust in online shopping is related to potential negative aspects of E-commerce. This model also includes situational factors and consumer characteristics, which also are important factors that affects the consumer's online purchasing behavior. As this model included more factors than the extended TAM for online shopping. it was used as a foundation for some of the questions in the questionnaire, in which the online purchasing behavior was mapped out. Common for the both modified models are that they both have added enjoyment and trust to the original TAM. This is why the tvo models are interesting to compare in the analysis of the research findings Usefulnes: Usefitlness is defined as the perception of the individual thet his or her using the new technology. It performance will be improved or enhanced b} classifies the new technology as shopping on the Internet and the individual's performance as the outcome of the online shopping experience. In their interpretation of the model, usefillness" refers to the perceptions of the consumers that by using the Intemet as a shopping means, the outcome of their shopping experience will be enhanced. Ease of Use:- According to Dellaest, and their extension of the TAM model, ease of use implies that the consumer perceive the online shopping to require a minimum of effort. The difference between ease of use and usefillness is that ease of use is more focused on the consumers perception of the process that leads to the final 2Bshopping outcome, whereas usefitlness refers to only the outcome of the online shopping experience. It can be concluded, in a simplified manner, that ease of use is how easy the Internet is to use as a tool for shopping. and usefulness describes how effective online shopping is in helping consumers in completing their task. Enjoyment In their modified model, Dellaert, refer to the factor enjoyment as the outcome of the playfulness and fun of the online shopping experience. This is compared to only shopping for the completion of the task shopping in itself. According to Dellaert, the actual purchasing of goods might be subsidiary to the actual experience of shopping online. Due to this, consumers perceptions concerning the potential entertaiment of online shopping is reflected by the factor enjoyment. Consumer traits:- To understand why consumers choose to shop online one needs to address different consumer traits, such as personality characteristics" and . demographic factors. Gender is another factor that is relevant for attitudes among consumers to perform online shopping. In general, men are more interested in using different types of technologies in their shopping process. Female consumers prefer to use a catalog when shopping from their homes, whereas men are more positive towards using the Internet as a shopping means. However, those female consumers that do perform online shopping, tend te do this more frequently than men thet are using the Internet as a shopping means Education is a third factor that is relevant in the relationship between the three basic determinants and the attitudes of the consumers to shop online. Consumers with higher education are more likely to feel comfortable using non-store channels for shopping. -income households often correlates positive with possessions of computers and Internet access. They also correlate positively with consumers with higher level of education. Cousumers with higher levels of income also intend to shop online to a larger extent. Situational factors:- The attitude towards online shopping becomes less important because the main drive for online shopping is thet it is always available and time saving. The situational factors lack of mobility and geographical distance are also important 1sfor consumers to shop online. Some consumers are not able to visit traditional stores due to illness or large travel distances Previous online shopping experiences There is a positive relationship between consumers previous Intemet shopping experience and their intensions to shop online. Previous sesearch findings demonstrate that intensions towards online shopping are directly influenced by prior online shopping experience Product characteristics Consumers attitudes towards shopping online are also influenced by the characteristics of the product or service that is under consideration. For example clothing, the customer has a need to feel, touch and wry them on and these types of products can therefore be difficult to purchase over the Intemet. This entails that more standardized products like books. CD's and videotapes are more likely to be considered for online shopping Trust in online shopping: Online shopping involves more uncertainty and risk than traditional shopping and the lack of trust" in Intemet shopping is still an unresolved issue for consumers who intend to shop online Due to the lowered risk involved in exchanging information, a high level of privacy and security in the Internet shopping experience will affect consumer trust in a positive way. The level of trast is generally positively related to the attitudes and intentions of the consumers to shop online, At the same time, abuse of consumers* trust in online shopping will have a negative effect on consumers“ attimdes towards online shopping Assessing Women’s Apparel Shopping Behaviour on the Internet: This investigation evaluates women’s attitude as an overall inclination towards apparel shopping online. Its findings suggest that women generally show positive attitudes towards shopping online for apparel. Women who shop for apparel online are aware of some of the discouraging features of oaline shopping. cation for but these features do not deter them fiom buying online. The imp! online retailers is that they should focus on making the experience of online shopping more accommodating and more user-friendly. This is important because 15the positive features of online shopping ‘convenience’, ‘usefulness’, ‘ease of use’, and ‘efficiency’) appear to be more important than the negative features (lack of security’. ‘privacy of information’ and ‘online fraud’) Offline and Online Consumer Decision-making Process:- The process of making decision are very similar whether the consumer is offline or online. But one some major differences are shopping environment and marketing communication. According to traditional consumer decision model. Consumer purchase decision typically starts with need awareness. then information search, alternative evaluations, deciding to purchase and finally post- purchasing behavior In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decitle to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels, e.g. online catalogs, websites, or search engines. When customers have enough informatioa, they will need to compare those choices of products or services. In the search stage, they might look for the product reviews or customer comments. They will find out which brand or company offers them the best fit to their expectation A Framework of Online Consumer Decision:- When consumers want to buy product, they will look at the brand and the characteristics of product or service. Some products can be purchased and shipped easily online such as, software, books. On the other hand, some products are hard to decide through online channel Web site features, firm capabilities, marketing communication stimuli, and consumer skills are also important, in terms of the proposed framework When consumers want to buy product, they will look at the brand and the characteristics of product or service. Some products can be purchased and shipped easily online such as, software, books. On the other hand, some products are hard 16to decide through online channel. Web Site feature is one of the important things that can influence consumers to buy product online. . . . e DATA ANALYSIS AND INTERPRETATION . © The following table shows the demographic profile of the respondents... © Table 1:- GENDER © Basic factors . © No.of © %of total Respondents sample Categorizatio . * Male ° 26 * 6190 © Gender © Female © 16 © 38:10 © Total 7 2 * 100 vINTERPRETATION: Table 1 shows that: Ratio of male consumers is very high in online shopping (61.90%) . ¢ Table 2: AGE . . © No.of © %oftotal Basic factors categorization Respondents sample . © 18-30years ° 2 © 5238 © 31-40years ell © 2619 © 41 S0years .7 ° 1667 Age © Above 50 . . 2 476 years © Total 72 * 100 INTERPRETATION: In this analysis, the number of more participated persons are age between 18 ~ 30 years. Table 3:- How many Education respondents are there ? © Basic . © No. of © % of total Categorization factors Respondents sample . © High . . 4 952 school/diploma Edncatt ©) Under-graduation . . on 9 21.42 . © Post-graduation 27 © 64.28 as© Others 2 ° 478 © Total e 4 © 100 . ¢ INTERPRETATION: . Table 3 shows that, Correlation is also done on education to see the wend of online shoppers with different education levels, the result showed that which is very high positive correlation between education and attitudes towards online shopping and would indicate that higher education makes online shopping more attractive, Table 4:- Experience of online shopping ? . © No.of . Pasticulars % of respondents Respondents © Below 1 year 4 © 952 © 12 years * 19 © 45.23 © 34 years eu © 2619 © Above 5 years * 8 ° 19.06 19© Total 42 * 100 ° Experience of online shopping so as 40 235 2 30 Bos £20 xs 10 5 o Below tyear 3-2 years 3-4 years Above S years ¢ INTERPRETATION: . Table 4 shows that, Max. People have an experience of 1-2 years of online shopping (45.23%) . . Table 5:- © What is Reasons for choosing online shopping? . lan © No.of vs ofvemond articulars % of respondents ® Respondents Pos © Wide Vanity of ° ° 2 28.57 products: © Different types of . ° op 1 2.38 payments © Lower prices 3 o 714 © Easy buying products, * 2 © 5238 © More discounts 4 ° 953 20* Total 2 42 * 100 Reasons for choosing online shopping 60 50 40 30 20 6 OF RESPONDENTS 10 wide Varity of pifferent types Lower prices Easybuyng More products of payments preducts discounts INTERPRETATION: This one shows that: mostly people felt that online shopping has easy buying procedures (52.38%) Table 6:- Mostly what Products purchased in online shopping? © particulars © No.of Respondents * % of respondents © Books e 12 © 2857 © = CDivideo ° 6 © 1428 © Soft wares eo eo © Gifts © 6 © 1428 © Tickets ea * 238 © Clothes ea * 238 © Gadgets ° 16 © 3811 21© Total e4 * 100 Products purchased in online shopping z Books CD/video Soft wares Gifts Tickets Clothes Gadgets INTERPRETATION: The above table shows that: majority of the respondents preferred in online available gadgets(38.11%) Table 7:- Is it Online shopping saves time? © Particulars ® No of Respondents © % of respondents © Strongly agree ae) © 2857 © Agree eo * 50.00 © Neutral 2 * 476 © Disagree o7 ° 1667 © Strongly disagree * 0 "0 © Total s 42 * 100 22Online shopping saves time 60 50 40 30 20 % of respondents 10 strongly agree agree Neutral Disagree strongly disagree INTERPREATATION: This one is shows that, majority people agreed that the online shopping saves time(78.57%) © Table 8:- © Is it Online shopping saves money ? © particulars ® No. of Respondents * % of respondents © Strongly agree “9 © 2142 © Agree eal * 50.00 © Neutral °3 ° 714 © Disagree e7 © 1667 © Strongly disagree . e4g7 © Total en © 100 . 23Online shopping saves money 60 50 40 30 % of respondents 20 a0 Strongly agree Agree Neutral Disagree Strongly disseree © INTERPRETATION: . This one is shows that; 71.42% majority of people agreed that the online shopping saves money Table 9:- © Is it online shopping is risky? © particulars © No.of respondents * % of respondents © Strongly agree °3 e714 * Agree 25 * 1190 ° Neutral o4 2 952 * Disagree © 22 * 5238 © Strongly disagree es © 19.06 © Total s 4 * 100 24Online shopping is risky 60 50 § 40 3 a0 % 20 z Ft ° Strongly agree Agree Neutral Disagree Strongly cisagree © INTERPRETATION: . This one is shows that; 71.44% majority of people not agreed that the online shopping is risky . © Table 10:- © Is it easy to choose and make comparison with other products while shopping online? © particulars * No. of Respondents * % of respondents © Strongly agree eu * 2619 © Agree eo * 50.00 © Neutral *2 ° 476 * Disagree o7 ° 1667 © Strongly disagree ° 0 0 © Total eo 4 * 100 . 2560 50 40 30 %6 of respondents 20 a0 Strongly agree Agree Neutral Disagree Strongly disagree INTERPRETATION: This onc is shows that, 76.19% majority of people agreed that It is easy to choose and make comparison with other products while shopping online Table 11: Is that product Get on-time delivery by using online shopping? © particulars * No. of Respondents * % of respondents © Strongly agree o7 ° 1667 © Agree ° 23 ° 54.76 © Neutral e383 © 1904 * Disagree +3 714 * Strongly disagree ei * 239 © Total eR * 100 2660 50 40 30 20 % of respondents 10 Strongly egres INTERPRETATION: Get on-time delivery Agree Neutral Disagree Strongly disagree The above table shows that ; majority people agreed that Get on-time delivery by shopping online (71 43%) @ Table 12:- © Is it website design helps in searching the product easily? . © Pasticulars ® No. of Respondents * % of respondents © Strongly agree * 3 * 5476 ° Agree ell © 2619 © Neutral es © 1190 © Disagree e2 © 476 © Strongly disagree el e255 © Total * 4 * 100 . 760 50 40 30 20 sof respondents a0 Strongly agree Agree Neutral Disagree Strongly disagree INTERPRETATION: This one is shows that; 80.95% majority of people agreed that the website design helps in searching the product easily. Table 13:- © Is it Recommendations for non-online buyers to online shopping? © Particulars * No. of Respondents * % of respondents © Recommended ° 34 © 80.95 © = Not- recommended ° 8 © 19.05 © Total ° 42 * 100 28é z Recommended Not- recommended INTERPRETATION: This one 1s shows that; 80.95% majosity of people agreed that Recommendations to non-online buyers for online shopping. Table 14: ‘Who are more interested to spend time in online? © particulars * No. of Respondents © % of respondents * men 7 * 6428 © women 15 © 35.72 © Others 20 eo © Total as * 100 20spend time in online shopping 70 «0 50 40 30 % of respondents 20 10 men women Others INTERPRETATION: This one is shows that. 64.28% majority of people agreed that Who are more interested to spend time in online Table 15:- Who are more attracted to online advertisements and promotions? © paticulars * No. of Respondents * % of respondents ° Men ° 2B © 30.95 © Women 2 29 © 6905 © Others 20 a) © Total ce * 100 2080 70 60 50 40 30 36 of respondents 20 10 Men Women Others INTERPRETATION: This one 1s shows that; 69.05% majority of women agreed that who are more attracted to online advertisements and promotions. Findings The findings that we gained in this study are as follow: Couelation is also done on education to see the trend of online shoppers with different education levels, the result showed that which is very high positive correlation between eiucation and attitudes towards online shopping and would indicate thet higher education makes online shopping more attractive. Table 2 shows that; high percentage of sample of age group is 18-30 years Table § shows that, Mostly people felt that online shopping hes easy buying procedures (52.38%) Table 9 shows that: Most of the respondents feel that there is no risk in online shopping (71.44%) Table 10 shows that, 76.19% respondents agreed that while online shopping, it is easy to choose and compare with other products. Table 13shows that; Maximum number of respondent suggests non online buyers to become online buyers (80.95%) anIn how many ways purchaser not feel comfortable ? I would probably not purchase a product online because I would not know how to do it I'm affraid of making purchases online since I have read many stories about fraud and other problems that have occurred I do not feel comfortable paying or using my visa card online either, I am afraid that someone could steel the card number or my personal information, I prefer to shop in a physical store where I can touch and see the product. I think it is also much easier to tuy a product in a physical store because I go in the store, pick a product, then buy it and then I am finished. I do not perceive it as it is more easy to buy something online, on the contrary I find it more difficult. You have to order the product. then wait for it to arrive and then pick it up from the post office. Factors that could make me buy more online :- To increase the security online Make the shopping process online more user friendly. Problem: A major drawback with E-commerce is the intangibility of the products sold onlme, which can increase the difficulty for the customers to decide whether or not the prosuct fits their needs. This implies it would be difficult to sell clothing 22and textiles using the Intemet as a sales channel, since for these products a customer decision is based on the fabric, colour, fit and quality of the textile or garment. The home textile industry is an industry in which competition has increased during the past years due to both the entry of mew actors, as well as an. expansion of the market into the Ecommerce context . During the past years the interest of design and home décor has creased rapidly in rajahmundry mostly with women as the main customers. The increased competition, the entry into the E-commerce context combined with the difficulty of selling those products online makes the industry an interesting area for research. @ SUGGESTIONS More awareness towards online shopping- We find through this study that the demo-graphical issues like age, education and income were agreed for online shopping but the rate is higher when the respondents are young, when the education is higher the respondents agreed for the same and the higher income group respondents strongly agree for the same. It means an awareness program for online shopping is very much necessary. The retail online shoppers should be planned for awareness towards online shopping through different ways. Varied payment options:~ In order to attract more and more customers, online shoppers have to increase the payment options as there are only small section of people in India who have credit cards so this also hampers some who are willing to shop online. More options like Cash-on-delivery, money transfer, cheques or demand drafts, end-to-end payment should be made available to the customer who can adopt the best suited method Awareness regarding security measures: Security issues still continue to be a major drawback and trends like AVS (Address Verification System), PIN for credit cards, smart cards, digital 23signatures, e-cards, and easier infra-and inter-bank transactions online need to be made more prominent. Teaching consumers to transact only on secure intemet connections is also necessary. Highlight the benefit of shopping at home: Potential customers should be convinced of the benefits of shopping from home without having the pain of going out in the crowded placed. Make the prices more competitive: The price offered for online shopping should be made more competitive as compared to the prices of the goods available in the local shops then only the customers Will feel motivated to buy online. Stress on the special offers:~ Customers should be made aware about the varied sales promotion schemes which will make this online buying more attractive and popular among the buyers Emphasis on after sale service:- As the biggest hindrance in the path of online shopping becoming more popular is the question “who is to blame” If the product is not functioning well? Therefore. these should be more stress on the quality of products and the durability of the products, which are offered for sales and along with that assurance for after sales service 24e@ Conclusion The thesis determined computer experience and age of women to have an impact on whether they make oaline purchases or not. The largest obstacle for onlme shopping was payment discomfort and the largest benefit of shopping online was the conveniece factor. Several factors that could increase the probability for women of making online purchases was discovered, and specific recommendations for marketers which target women in this group were de oped. Furthermore, one of the models coaceming consumers" intention to make purchases" in an online environment was modified to focus the intentions of women to shop online This thesis has found evidence suggesting that frequency of computer and Intemet use as well as computer experience relate to the probability of making purchases online for women. Higher frequency of computer and Intemet use as well as computer experience correlate to a higher probability of making purchases online. The intention of women to shop online was also discovered to relate to age even in this fairly narrow age range: women in the age category above 50 years made fewer online purchases than women in the age group 18-30 years. The three most important obstacles regarding Internet shopping for women was in order of importance; payment discomfort, worry about Intemet fraud and worry about misuse of personal information. These three obstacles can be perceived as intertwined and the underlying reasons for their influential roles as difficulties are multiple. The discomfort concerning the three obstacles is derived from worries about losing money from ones bank account and not receiving the 35,ordered product. These fears might be overestimated and can be a result of intense media coverage, as well as feilure of banks and online companies to present safe payment methods to their consumers. Convenience along with an ability to save time was in this study attributed as the most important benefits women perceived Internet shopping to entail. Other important benefits were that online stores offer lower prices, as well as Internet allows women to make purchases fiom stores not available im their residential area, The reason for convenience and time saving to be the largest benefits of online shopping is the pressed time schedules of women. Several factors were discov .d which could have an ability of increasing the target group’s level of Internet shopping. These were categorized into three areas, 1. The first area was price related factors". These factors related to price level of products sold in the web shop and marketing activities which aimed at offering lower prices. 2The second area was catalog related factors" which indicated an increase of onlme shopping if catalog would be distributed fiom the company managing a web shop 3.The third area was advertisement related factors", which brought up the importance of extensive advertising to remind the women in the investigated age range of the existence and the possibilities connected to making purchases online The online purchasing behavior of middle-aged women is an interesting area for research since it is a large demographic group, with a large purchasing power and ear. Further is a group which increases their amount of Intemet purchases ever research could consider a different industry for the research or a wider age group. The research could entail a nationwide quantitative study with an aim of yielding extensive information about the habits and attitudes women have concerning shopping on the Internet. The aspiration would be to find methods to customize marketing strategies to further increase the online shopping behavior of women in the selected age group 26@ QUESTIONNAIRE © Dear sit/madam, o I D.N.SUKUMAR studying 1" year MBA in GIET, pursuing this mini project entitled “A STUDY ONIMPACT OF E- COMMERCE WITH SPECIAL REFERENCES TO“A STUDY OF WOMEN’S ONLINE PURCHASING BEHAVIOR”.We seek your help and cooperation to fill the following questionnaire freely and frankly. We ensure confidentiality and your responses will be used for study purpose only. Please tick the right answer, © Name : . © Classification of sex « Omale O Female aAge Oi1s-30 years O 31-40 years O41-50 years O above 50 years Educational qualification O igh school O Intermediate O under-graduation O Post-graduation O others Occupation, O student O Home maker O salaried O Business What is your annual income: O Below 240000 O 24001-36000 O 360001-480000 O Above 480000 Any experience of online shopping : Oves Ono How many years of experience in online shopping O Below lyear O1-2 years O 3-4 years O Above Syears What is reason for choosing online shopping? O wide variety of products O pitferent types of payments 28O Lower prices O Easy buying products O More discounts How frequently use of online purchasing? O very often O often O oceasionally O Frequently What type of products purchased in online shopping? O Books O Gifts O caiava O Tickets O Softwares O Clothes Gadgets Any availability of information about product and services? O Excellent O Good O average O poor Is it online shopping saves time? O Strongly agree O agree O neutral O Disagree O swongly disagree Is it online shopping saves time? O strongly agree Oagree O neutral O Disagree 20O Strongly disagree Is it online shopping risky? O strongly agree Oagree O neutral O Disagree O strongly disagree Is it easy to choose and make comparison with other products while shopping online? O strongly agree O agree Onentral O Disagree O Strongly disagree Is it get on-time delivery by shopping online? O strongly agree O agree Onentral O Disagree O strongly disagree Is it website design helps in searching product easily? O strongly agree O agree Onentral O Disagree O strongly disagree Would you recommend to non-online buyers for online shopping? O Recommended O Non-Recommended 40Who are more interested to spend time in online shopping? Omen O Women O others Who are more attracted to online advertisements and promotions? Omen O Women O others Who is more money spending in online shopping? Omen O women O others ‘Who are more times visit to online shopping? Omen O women O others e BIBLIOGRAPHY Book title: kotler on marketing (how to create win and dominate markets) Publisher simon & Schuster Author “Philip ketl Book title: marketing management (hard cover), Publisher “pearson” Author Philip kotler Book title: Internet marketing: integrated online and offline startgies, publisher adsworth publishing co ine, authors Roberts and zahay. aL. © WEB REFERENCES itp://www letsintem,com/employer-page internships-at-Flipkart999 http://www Flipkart. com/about-us hitp://en wikipedia org/wiki/Flipkast 42.