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PRE-QUALIFICATION
Hi there, this is [NSISA NAME] from The Shoreview Real Estate Team
Powered by New Street, is this [LEAD NAME]?
Great [LEAD NAME], You submitted a request on our real estate
website in the past and I am just following up to see if you are still
considering purchasing a property this year?
Objection 1.2 No Again
I notice in our system that you made your inquiry on one of our real
estate websites, perhaps you were just browsing some properties?
OLDER LEADS WITHOUT INFO
No Again
4. I notice in our system that you made your inquiry on one of our
real estate websites, perhaps you were just browsing some
properties?
8. So can you tell me a bit about your real estate goals, would the
goal be to sell your home first before you buy or vice versa?
a. IF [We dont own a home] then we know they are a Tenant &
First Time BUYERS]
MORTGAGE PREAPPROVAL
15. Have you spoken to a mortgage broker as of yet?
a. [NO]
i. We actually work with a couple preferred mortgage brokers
that can provide you with access to dozens of lenders
ensuring you receive the best terms and rates. I'll make
sure to send you their contacts for reference.
ii. In terms of your financing, have you set aside a
downpayment on this property? YES - and how much of a
downpayment exactly so I can relay the information to our
mortgage broker.
b. [YES]
i. Do you have a preapproval for your mortgage [IF SO,
GREAT]
ii. [NO] That’s fine, a mortgage broker can help you with that
RENT OR OWN
16. Do you currently rent or own your home?
a. [I RENT] // TENANT
i. Great, I’m sure you have thought of getting a place of your
own and not spending so much money on rent…Our team
has a proven first-time home buyer process which ensures
you take the advantage of all the resources and benefits
available when it comes to saving, preparing and financing
your next home purchase. Would you like to know more
about the program? [YES] GREAT ! I’ll make a note of
that.
1. [Setup WORKFLOW called “FTHB Workflow”]
b. [I OWN] // HOMEOWNER
i. Are you considering potentially selling your property in the
near future? (STOP)
1. IF [YES]
a. Would you prefer to sell your home first before you buy or
will you be looking to purchase first?
b. I see, so what needs to happen in order to move forward?
c. We’d love to do an an analysis of homes that recently
sold in your neighborhood….
i. How many bedrooms do you have?
ii. How many square feet?
iii. What is the exact address?
2. IF [NO]
a. So you would be purchasing a new property without
selling your current home? (Might be an investment
search
b. IF [NO]
i. “Setup Pilot Alert” + “Stage=
Nurture 12+”
17. REALTOR //
a. Have you viewed any homes or submitted any offers on any
homes recently?
i. IF [YES]
1. So you’re under representation by another realtor? (Take
notes)
2. Continue below
ii. IF [NO] continue below
b. When the time is right, are you planning on working with a
realtor to get this done?
c. Have you signed a contract with a realtor?
i. IF [YES]
1. So you’re under representation by another realtor? (Take
notes)
2. Continue below
ii. IF [NO] continue below
e. Renter
i. Sending them Tenant pre-screening email template via
Pilot
ii. Setting up FTHB Workflow