Creative Video Shoot Proposal

Agency: Life Digital Solutions

Date: 01.07.2023

Subject: Proposal for Ad Video-shoot

Dear Mr. Swaroop,

As per our discussion/meeting, Life Productions is pleased to propose you a working plan for the video
shoot of Mooh Mitha.

Objective of the ad film:

To highlight that The Sonnet believes in upholding the rich traditions of India that is deeply rooted in the
hearts of the guests, thereby allowing them to enjoy an experience that is not just unique but also invokes
warmth and nostalgia in them. The course of the ad story highlights a family, who is celebrating the
birthday of the mother at The Sonnet and thereby being treated as nothing less than family with the
wonderful traditional celebrations of Mooh Meetha.

Story
Scene 1:
A sister is holding a jewellery box and the brother is helping her pack it in a gift-wrapping paper. The are
sitting on the bed/sofa casually, discussing about their plans for their mother’s birthday.
The sister then speaks as they are packing the gift: “Bhaiya, yeh necklace toh bohot hi khubsurat hai lekin
maa ke birthday pe humein kuch special karna chahiye, joh yaadgar ho jaye..”
The brother speaks: “Main bhi wahi soch raha tha. I have an idea!”
Sister: “kya?”
The brother does not respond immediately but is seen doing something on his phone while the sister
stares at him for a response. A notification sound pops from his phone and he shows it to the sister. The
camera shifts to his phone which reads “Reserved”.
Scene 2:
The next scene opens with the door to The Sonnet opening. The brother is leading the way, looking back
and smiling at his mother, who walks in wearing a beautiful necklace and all decked up. The sister is
holding the mother’s eyes connoting it’s a surprise and the father is smiling at them as he enters along
with them, happy with all the arrangements that the children have arranged for.
They are greeted by the staff and are taken to their table.

Scene 3:
The mooh meetha thali is then brought to their table and the staff gets prepared to conduct the
ceremonies.
The mother looks very surprised and in awe. She turns to the son and daughter and speaks to them:
“Tumhari naani bhi aise hi mera janamdin manati thi. Aaj Sonnet ne mujhe sach mein bachpan ka yaad dila
diya!”

The staff smiles at the mother and begins to conduct the ceremonies. As she does the aarti and puts on
the tika, a voiceover runs in the background:
“Birthdays are not just about marking another year but a time to celebrate the journey of your life. At The
Sonnet, we understand the significance of this milestone and strive to make it a cherished memory.
Rooted deeply in the rich traditions of India, we infuse each moment of your special celebration with the
beautiful essence of our cultural heritage.”

Meanwhile the mother feels very nostalgic and is very happy. She is teary eyed and the daughter hugs her
from the side as the son holds her hand from the opposite end of the table.

The voiceover continues: “Come, join us at The Sonnet as we make your day an unforgettable experience
– where traditions are honoured, joy is multiplied, and memories are etched forever!”

The camera shifts towards the flame of the diya kept on the thali, as the flame is flickering, and the final
tagline appears:

Mooh Meetha – For a celebration as special as you!

Budget Proposal
Category Quantity Price per unit Amount
Male Model (Father and Son) 2 Rs. 5,000 Rs. 10,000

Female Model (Mother and 2 Rs. 5,000 Rs. 10,000

Daughter)
Makeup Artist 1 Rs. 4,000 Rs. 4,000

Videographer 2 Rs. 15,000 Rs. 15,000

Video Editing 1 Rs. 5,000 Rs. 5,000

TOTAL Rs. 44,000

Agency Charges (10%) Rs. 4,400 Rs. 4,400

SUB TOTAL Rs. 48,400

Sub-Total: Rs.48,400/

GST@18%: Rs. 8,712

Grand Total: Rs. 57,112/-

P.S- The conveyance and food of the crew are not included in this budget and must be reimbursed
by the client.

Requirements from Team Sonnet:

 3-4 f&b staff to ready the setup

 Food that needs to be offered/displayed
 Thali for Mooh Meetha Ceremony
 Host/Staff who would be doing Mooh Meetha Cereomy
 1 room for shooting 1st Scene
 Table Setup

Best regards,
Usama Abdullah