ACOOUNT HANDLING

Client-Agency Relationship
Account Handling: Starting from the assignment ...

• Know contract between the client and the agency

• Read the contract and fully understand what is

included on the deal, what the company is agreed
to provide
Account Handling: Starting from the assignment ...

Why is to know the contract is important?

• Client will always throw a contract in from of you if

the term and conditions of that contract favor them

• But if the client want something and it’s not in the

contract, there will be no mention of the contract
Contract Between an Advertising Agency and Client

• Appointment
• Scope of Work (Scope of Advertising Services)
• Ownership
• Term (period, termination, etc)
• Compensation and Billing procedure
• Confidentiality and Safeguard of Property
 Non Disclosure Agreement

A non-disclosure agreement is a legally binding contract

that establishes a confidential relationship. The party or
parties signing the agreement agree that sensitive
information they may obtain will not be made available
to any others.
Key Clauses to Have in Non-Disclosure Agreements

• Definition of Confidential Information

• The Parties
• The Terms and Duration
• The Permitted Use of the Information
• The Legal Obligation to Disclose
• The Return of the Information
Thank You