TheFutur Twenty23

WHAT MAKES
A BRAND—
GOOD?

Brought to you by thefutur.com Chris Do #TheFuturIsHere Chris Do

©2023 The Futur, LLC @theChrisDo TheFutur.com @theChrisDo
TheFutur Twenty23

WHAT MAKES
A FRIEND—
GOOD?

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com
TheFutur Twenty23

A good friend…
Is trustworthy,
dependable and
honest.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

A good friend…
Is clear about who
they are, acts in a
consistent manner
according to their
beliefs and values.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

A good friend…
Knows what they
stand for,
and against.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com



TheFutur Twenty23

A good friend…
Experiences and
expresses empathy
towards others.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

A good friend…
Is non-judgmental,
supportive in good
and bad times.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

A good friend…
Is thoughtful, and
anticipates your
needs, even before
you can articulate it.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

A good friend…
Listens, is wildly
optimistic, fun to be
around and sees
humor in life.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com

TheFutur Twenty23

Now, just go back

and replace “friend”
with “brand”.
This is what makes a
brand good.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2023 The Futur, LLC @theChrisDo TheFutur.com